The Fitcarma Podcast

FCM225: What If Fitness Had Michelin Stars? (with Jack Thomas, The Fit Guide)

May 01, 2026

Fitness is changing. Not because there's a hot new workout on the menu, but because people are craving something more meaningful than a class they try once and forget. In this episode, we sit down with Jack Thomas, founder and CEO of The Fit Guide and host of the Five Star Fitness podcast. Imagine if boutique fitness had the equivalent of Michelin stars or Forbes Travel Guide ratings. Not based on hype or follower count, but based on anonymous visits and real standards. That's what Jack is bu...

FCM224: If You Want To Grow... Your Studio Needs This First

April 04, 2026

In this episode, Shay breaks down the hidden energy leaks that drain trust, culture, consistency, and scalability inside boutique fitness businesses... even the really good ones! From hiring the wrong people for the right reasons, to rushed onboarding, unclear standards, weak internal messaging, and teams with no real path for growth, this episode is a deep dive into what may actually be keeping your studio stuck, strained, or harder to lead than it should be. The answer is not to become more...

FCM223: Are You Talking to Your Members... or a Mirror?

October 24, 2025

Your social media feed can be an invitation into your brand world, or a fancy display case. You didn't open a studio to perform. You opened it to help people feel stronger, steadier, more themselves. If your posts impress colleagues but the person walking in after a long day doesn't see themselves in it, something's out of alignment. In this conversation, we put the member back at the center, so your words feel like a welcome, your visuals feel like a promise, and your feed feels like the doo...