Episodes: 231
Frequency: Irregular
Rating: 4.8/5.0
Estimated listeners: 1,000 - 10,000
Gender skew: Neutral
Listener location: USA
YouTube: 242 subscribers
Publicly listed emails
hello@fitcarma.com
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Barry Kostabi - Brand strategist focused on helping fitness businesses clarify their positioning, communicate their value, and build stronger brands.
Shay Kostabi - Experience designer focused on creating distinctive fitness-class experiences, improving client connection and retention, and aligning teams around consistent delivery.
Lacey Stone - Building A Durable Fitness Brand, Creating Memorable Class Experiences, Reading A Room, Community, Music, And Adapting Through Changes In The Fitness Industry.
Jessica H. Maurer - Human-centered Fitness, Motivation, Enjoyment, Belonging, Soft Skills, Retention, And Designing Fitness Experiences Around The Individual.
Mitch McGinley - Preparing, Valuing, And Selling Boutique Fitness Studios; Reducing Owner Dependence; Building Systems, Team Capability, Brand Value, And Transferable Businesses.
FCM232: The Retention Problem Hiding Inside Your Classes (with Oreet of SharQui)
October 09, 2026
There are a lot of things that contribute to healthy retention in boutique fitness: a great intro offer, thoughtful follow-up, friendly front desk staff, community, member perks, strong instructors, and of course, a great workout. But a client can love your space, like your team, enjoy the music, and still leave class feeling confused, behind, overwhelmed, or unsuccessful. If that keeps happening, they may not come back. In this episode, Shay talks with Oreet, creator and founder of SharQui, ...
FCM231: What Survives Every Era of Fitness (With Lacey Stone)
September 04, 2026
There is always something fitness businesses are being told they need to do next. A new modality. A new piece of technology. A new way to personalize the workout. A new platform. A new consumer trend. And usually, somewhere in the conversation, there's an underlying warning: keep up or get left behind. If you own a studio or have built a career in this industry, it can make you wonder how the hell you're supposed to build something that lasts when the definition of what people want seems to k...
FCM230: How to Make Your Fitness Classes Impossible to Replace: The Two Moment Rule
August 28, 2026
How do you create fitness classes that members actively choose, talk about, and have a hard time replacing? For boutique fitness studio owners, stronger member retention and loyalty often start with something most studios leave largely to chance: how people actually experience and remember a class. In this episode, Fitcarma Experience Designer Shay Kostabi introduces The Two Moment Rule, our framework for intentionally shaping the two moments that can carry disproportionate weight in how memb...
Building your Brand · Low booking difficulty · 1,000 - 10,000 listeners
The Fitcarma Podcast is hosted by Barry Kostabi and Shay Kostabi. Its publicly listed email is hello@fitcarma.com. For guest bookings, the host or producer is usually the best person to reach. Podseeker helps you find direct host and producer contacts and pitch from your own inbox.
The publicly listed email for The Fitcarma Podcast: hello@fitcarma.com.
Podseeker estimates The Fitcarma Podcast reaches 1,000 to 10,000 listeners per episode. Only the publisher has exact numbers.
The Fitcarma Podcast typically books industry leaders. Typical guest background: Established fitness industry leaders, boutique studio owners and operators, educators, authors, brokers, and specialists with demonstrable expertise in branding, client experience, retention, team development, or business value. Common among recent guests: Industry leadership awards; Published books; Successful ownership or operation of fitness businesses. Recent guests include Lacey Stone, Jessica H. Maurer, and Mitch McGinley.
Medium. Guests usually need solid credentials in the topic and an idea that fits the show.
Recent episodes cover Business, Entrepreneurship, Boutique Fitness, Branding, and Customer Experience. Pitch an idea tied to one of these topics and mention a recent episode.
Publicly listed emails
hello@fitcarma.com
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