Podcast artwork thumbnail for The Drum Podcast

The Drum Podcast

Sam Anderson

Booking Overview

This is a weekly industry interview podcast focused on creativity in marketing, advertising, media, and brand building, typically featuring senior marketers, agency executives, creative leaders, and business experts. PR agencies could credibly pitch marketing strategists, agency leaders, branded-content specialists, advertising innovators, and authors with notable campaigns or informed perspectives; booking difficulty is high because the show regularly features established industry figures and senior executives.

Metrics

Episodes: 160

Frequency: Weekly

Rating: 4.8/5.0

Estimated listeners: 100 - 1,000

Listener location: United Kingdom

YouTube: 18.0k subscribers

Instagram: 68.0k followers

Page updated: Oct 28, 2026 · How we check this data

Contact Information

Publicly listed emails

podcasts@thedrum.com

Looking for the right person? Join Podseeker to find direct host and producer contacts and manage your podcast outreach.

Host

Sam Anderson - Journalist and podcast host at The Drum, covering marketing, advertising, media, and brand building.

Booking Intelligence

Booking Requirements

high
Typical Credentials:  
Senior marketing, advertising, agency, media, or branded-content leadership; recognized subject-matter expertise; or authorship and meaningful professional experience in creative and brand industries.
Required Achievements:  
Founding or leading a marketing, advertising, media, or agency business, Notable brand campaigns or activations, Published books or established thought leadership, Senior executive experience at a recognized industry organization

Recent Guest Discussions

Mark Ritson - AI Marketing, Loyalty Programmes, Synthetic Data, Seasonal Trading, And Brand Strategy.

Marco Frigatti - Brand Activations, Record-breaking Marketing, Product Launches, Destination Marketing, And Employee Engagement.

Simon Baker - Branded Entertainment, Publisher-agency Models, And The Commercial Role Of Brand Content.

Jennifer Maclennan - AI, Agency Models, Client Expectations, Strategy, And The Changing Value Of Brand And Public Relations Expertise.

Heather Connearn - AI, Agency Models, Client Expectations, Strategy, And Trusted Expertise.

Recent Topics

Advertising, Brand Strategy, Marketing, Agency Management, Branded Content

Episodes

Here's the recent few episodes on
The Drum Podcast
:

A proper conversation about AI futures, with Daniel Hulme

October 22, 2026

Since Daniel Hulme sold his AI company to WPP for a rumored $100m, he's been the holding company's chief AI officer - alongside a number of other roles including entrepreneur-in-residence at UCL, where he got his PhD in AI. Recorded live at Semrush's Spotlight conference in London, he joins us for a wide-ranging conversation about the technology's present and near-future. Hosted on Acast. See acast.com/privacy for more information.

Mark Ritson's AI clinic: what peak season really tests

August 27, 2026

This week we're spotlighting Mark Ritson's AI marketing clinic. In 'Peak season meets AI: what marketers need to know', run in partnership with SAP Engagement Cloud, host Sam Anderson puts marketers' own questions to Ritson on the trading period that makes or breaks the year. On the examination table: why loyalty programmes keep collapsing into discounts, what synthetic data is doing for smaller B2B brands, whether we've reached the end of the John Lewis cycle, and why - 20 years on from sear...

How breaking a record became a marketing strategy

August 13, 2026

Guinness World Records has quietly become a marketing machine, running roughly 1,300 brand activations a year for companies chasing attention through record-breaking stunts. We're joined by Marco Frigatti, Senior Vice President of Guinness World Records for Business, who started out as an adjudicator - measuring, counting and witnessing everything from the largest yoga class to a rather unfortunate fish-gutting attempt. We talk about how the record book became a brand-marketing engine, why re...

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:

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Frequently asked questions

Here's some frequently asked questions for
The Drum Podcast
:

How do I get in touch with The Drum Podcast?

The Drum Podcast is hosted by Sam Anderson. Its publicly listed email is podcasts@thedrum.com. For guest bookings, the host or producer is usually the best person to reach. Podseeker helps you find direct host and producer contacts and pitch from your own inbox.

What is the email for The Drum Podcast?

The publicly listed email for The Drum Podcast: podcasts@thedrum.com.

How many listeners does The Drum Podcast have?

Podseeker estimates The Drum Podcast reaches 100 to 1,000 listeners per episode. Only the publisher has exact numbers.

Who is an ideal guest for The Drum Podcast?

The Drum Podcast typically books industry leaders. Typical guest background: Senior marketing, advertising, agency, media, or branded-content leadership; recognized subject-matter expertise; or authorship and meaningful professional experience in creative and brand industries. Common among recent guests: Founding or leading a marketing, advertising, media, or agency business; Notable brand campaigns or activations; Published books or established thought leadership. Recent guests include Mark Ritson, Marco Frigatti, and Simon Baker.

How hard is it to get booked on The Drum Podcast?

High. It mostly books established leaders in its field.

What topics does The Drum Podcast cover?

Recent episodes cover Advertising, Brand Strategy, Marketing, Agency Management, and Branded Content. Pitch an idea tied to one of these topics and mention a recent episode.

How does Podseeker get this information?

From public sources and our own research: podcast websites, social profiles, podcast feeds, and our data team. Podcast feeds and episodes are checked daily, and details like contacts, recent guests, and booking difficulty are refreshed regularly.

I host The Drum Podcast. How do I correct this page?

If something here is out of date, ask us to correct it through Podseeker's contact form at podseeker.co/contact. Our research team reviews every request and updates the listing.

Publicly listed emails

podcasts@thedrum.com

Looking for the right person? Join Podseeker to find direct host and producer contacts and manage your podcast outreach.

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