The Lead Creative

Publicly listed emails

prophakt@gmail.com

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The Biggest Shift in Marketing is Psychological, Not Tech or AI: Tahaab Rais

October 09, 2026

Marketing can master AI and still miss what matters to people. As advertising and brand teams adopt new tools, how much attention are they giving to the psychological changes that come with them?Tahaab Rais, Group Chief Strategy Officer of Publicis Groupe MENAT, joins Mongezi Mtati on The Lead Creative for a conversation recorded at the 2026 Nedbank IMC Conference.Rais explores how technology changes the people brands serve and the teams creating the work. Five key insights for your marketing...

What People First Marketing Means for Algorithms

October 06, 2026

The people who will drive your brand’s future growth may already be influencing what gets bought today. Gugu Mthembu, CMO of Telkom, explores why brands should listen to younger audiences now and use that understanding to think about the products they may need in five years.Gugu shares how Telkom’s approach to the creator economy began with African language radio DJs and the communities that trusted them. She explains why a brand’s role in culture depends on understanding those relationships ...

Are We Making Advertising for Algorithms or for People?

August 28, 2026

Algorithms optimise towards the familiar. Brands, however, need to be remembered for something distinctive.In this episode of The Lead Creative’s Marketers’ Brief series, Refilwe Maluleke, Executive Head of Marketing at Discovery Health, and Bridget Harpur, Head of Marketing at Volkswagen South Africa, join Mongezi Mtati and Bizcommunity Managing Editor Danette Breitenbach to explore why intelligent, experienced marketing teams still produce advertising that looks and sounds like everything e...

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How do I get in touch with The Lead Creative?

The Lead Creative is hosted by Mongezi Mtati. Its publicly listed email is prophakt@gmail.com. For guest bookings, the host or producer is usually the best person to reach. Podseeker helps you find direct host and producer contacts and pitch from your own inbox.

What is the email for The Lead Creative?

The publicly listed email for The Lead Creative: prophakt@gmail.com.

How many listeners does The Lead Creative have?

Podseeker estimates The Lead Creative reaches fewer than 100 listeners per episode. Only the publisher has exact numbers.

Who is an ideal guest for The Lead Creative?

The Lead Creative typically books industry leaders. Typical guest background: Senior marketing or brand leadership, agency leadership, or established expertise in advertising and content creation, with substantive industry experience. Common among recent guests: Leadership roles at established brands or agencies; Notable advertising campaigns or creator work. Recent guests include Tahaab Rais, Gugu Mthembu, and Bridget Harpur.

How hard is it to get booked on The Lead Creative?

High. It mostly books established leaders in its field.

What topics does The Lead Creative cover?

Recent episodes cover Business, Marketing, Advertising, Brand Strategy, and Digital Marketing. Pitch an idea tied to one of these topics and mention a recent episode.