Episodes: 18
Frequency: Irregular
Rating: 5.0/5.0
Estimated listeners: < 100
Gender skew: Neutral
Listener location: Australia
YouTube: 37 subscribers
Instagram: 117 followers
Publicly listed emails
getbetterresults@ultimateedgecommunications.com.au
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Aleisha McCall - Host of The Black Box of Media, focused on strategies behind high-performance media advertising.
Jodi Murray-Freedman - Brand Relevance, Purchase Frequency, Media Budget Efficiency, Campaign Planning, Public Relations, And Marketing Technology.
Tanya Marler - Marketing Investment And CFO Relationships, Brand Architecture, E-commerce, And AI And Martech Decisions.
Yvette Costi - Retail Marketing, B2b And B2c Strategy, Store-level Performance, And Marketing Attribution.
Katrina Campbell - AI Implementation, Data Foundations, Marketing Operations, And Commercial Outcomes.
Lauren Drummond - Rebranding A Heritage Institution, Leading Transformation, Stakeholder Management, And Commercial Acumen.
The Black Box of Media Podcast S4 E16 | ft. Jodi Murray-Freedman, Bakers Delight
October 12, 2026
Every marketer wants to build a famous brand. But what happens when almost everyone already knows who you are? The challenge changes, and it becomes about staying relevant, increasing purchase frequency and making every marketing dollar work harder.In Season 4 Episode 16 of The Black Box of Media, Aleisha McCall sits down with Jodi Murray-Freedman, Chief Marketing Officer at Bakers Delight, one of Australia's most recognised retail brands with more than 500 bakeries across the country.The...
The CFO Expected Payback in 12 Weeks. The Capital Needed 3 Years. ft. Tanya Marler, Taylors Wines
August 03, 2026
Tanya Marler runs marketing across Taylors Wines, a brand selling close to 8 million bottles globally and one of Australia's most recognisable family-owned wineries. She has held executive roles at Lion, Nestlé and Colgate-Palmolive, with the kind of commercial literacy most CMOs were never taught.In Episode 15, host Aleisha McCall sits down with Tanya to take apart the boardroom dynamic that has cost senior marketing teams more credibility than almost any other. The moment marketing gets tre...
8 in 10 Stores Didn't Need More Ads. Fix the Floor, Not the Funnel. ft. Yvette Costi, Bloom's The Chemist
July 20, 2026
Eight out of ten times when a store underperforms and operations calls for more marketing spend, the problem is not footfall.That's the diagnostic reality Yvette Costi works from as CMO of Bloom's The Chemist, and it reframes the entire conversation about what marketing leadership is actually responsible for.In Season 3 Episode 14 of The Black Box of Media, Aleisha McCall sits down with Yvette Costi, Chief Marketing Officer at Bloom's The Chemist, a network of 130 independent pharmacy stores ...
The Marketing AI SparkCast with Aby Varma · Medium booking difficulty · 100 - 1,000 listeners
The DTC Insider · Medium booking difficulty · < 100 listeners
The Black Box of Media is hosted by Aleisha McCall. Its publicly listed email is getbetterresults@ultimateedgecommunications.com.au. For guest bookings, the host or producer is usually the best person to reach. Podseeker helps you find direct host and producer contacts and pitch from your own inbox.
The publicly listed email for The Black Box of Media: getbetterresults@ultimateedgecommunications.com.au.
Podseeker estimates The Black Box of Media reaches fewer than 100 listeners per episode. Only the publisher has exact numbers.
The Black Box of Media typically books industry leaders. Typical guest background: Senior marketing executives and brand leaders with substantial organizational responsibility and practical experience delivering marketing, advertising, or transformation results. Common among recent guests: Leadership of marketing at established brands; Measurable campaign or business outcomes; Experience managing complex marketing or organizational transformations. Recent guests include Jodi Murray-Freedman, Tanya Marler, and Yvette Costi.
Medium. Guests usually need solid credentials in the topic and an idea that fits the show.
Recent episodes cover Business, Marketing, Media Buying, Advertising, and Brand Strategy. Pitch an idea tied to one of these topics and mention a recent episode.
Publicly listed emails
getbetterresults@ultimateedgecommunications.com.au
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