Podcast artwork thumbnail for The Black Box of Media

The Black Box of Media

Aleisha McCall

Booking Overview

This is an interview show about high-performance media advertising and marketing strategy, typically featuring senior marketing executives and brand leaders with hands-on experience. Agencies could pitch CMOs, experienced media buyers, and marketing transformation leaders who can offer specific commercial results and practical lessons; booking is likely medium difficulty given the seniority of its guests.

Metrics

Episodes: 18

Frequency: Irregular

Rating: 5.0/5.0

Estimated listeners: < 100

Gender skew: Neutral

Listener location: Australia

YouTube: 37 subscribers

Instagram: 117 followers

Contact Information

Publicly listed emails

getbetterresults@ultimateedgecommunications.com.au

Looking for the right person? Join Podseeker to find direct host and producer contacts and manage your podcast outreach.

Host

Aleisha McCall - Host of The Black Box of Media, focused on strategies behind high-performance media advertising.

Booking Intelligence

Booking Requirements

medium
Typical Credentials:  
Senior marketing executives and brand leaders with substantial organizational responsibility and practical experience delivering marketing, advertising, or transformation results.
Required Achievements:  
Leadership of marketing at established brands, Measurable campaign or business outcomes, Experience managing complex marketing or organizational transformations

Recent Guest Discussions

Jodi Murray-Freedman - Brand Relevance, Purchase Frequency, Media Budget Efficiency, Campaign Planning, Public Relations, And Marketing Technology.

Tanya Marler - Marketing Investment And CFO Relationships, Brand Architecture, E-commerce, And AI And Martech Decisions.

Yvette Costi - Retail Marketing, B2b And B2c Strategy, Store-level Performance, And Marketing Attribution.

Katrina Campbell - AI Implementation, Data Foundations, Marketing Operations, And Commercial Outcomes.

Lauren Drummond - Rebranding A Heritage Institution, Leading Transformation, Stakeholder Management, And Commercial Acumen.

Recent Topics

Business, Marketing, Media Buying, Advertising, Brand Strategy

Episodes

Here's the recent few episodes on
The Black Box of Media
:

The Black Box of Media Podcast S4 E16 | ft. Jodi Murray-Freedman, Bakers Delight

October 12, 2026

Every marketer wants to build a famous brand. But what happens when almost everyone already knows who you are? The challenge changes, and it becomes about staying relevant, increasing purchase frequency and making every marketing dollar work harder.In Season 4 Episode 16 of The Black Box of Media, Aleisha McCall sits down with Jodi Murray-Freedman, Chief Marketing Officer at Bakers Delight, one of Australia's most recognised retail brands with more than 500 bakeries across the country.The...

The CFO Expected Payback in 12 Weeks. The Capital Needed 3 Years. ft. Tanya Marler, Taylors Wines

August 03, 2026

Tanya Marler runs marketing across Taylors Wines, a brand selling close to 8 million bottles globally and one of Australia's most recognisable family-owned wineries. She has held executive roles at Lion, Nestlé and Colgate-Palmolive, with the kind of commercial literacy most CMOs were never taught.In Episode 15, host Aleisha McCall sits down with Tanya to take apart the boardroom dynamic that has cost senior marketing teams more credibility than almost any other. The moment marketing gets tre...

8 in 10 Stores Didn't Need More Ads. Fix the Floor, Not the Funnel. ft. Yvette Costi, Bloom's The Chemist

July 20, 2026

Eight out of ten times when a store underperforms and operations calls for more marketing spend, the problem is not footfall.That's the diagnostic reality Yvette Costi works from as CMO of Bloom's The Chemist, and it reframes the entire conversation about what marketing leadership is actually responsible for.In Season 3 Episode 14 of The Black Box of Media, Aleisha McCall sits down with Yvette Costi, Chief Marketing Officer at Bloom's The Chemist, a network of 130 independent pharmacy stores ...

Similar Podcasts

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The Black Box of Media
:

The Marketing AI SparkCast with Aby Varma · Medium booking difficulty · 100 - 1,000 listeners

The DTC Insider · Medium booking difficulty · < 100 listeners

Frequently asked questions

Here's some frequently asked questions for
The Black Box of Media
:

How do I get in touch with The Black Box of Media?

The Black Box of Media is hosted by Aleisha McCall. Its publicly listed email is getbetterresults@ultimateedgecommunications.com.au. For guest bookings, the host or producer is usually the best person to reach. Podseeker helps you find direct host and producer contacts and pitch from your own inbox.

What is the email for The Black Box of Media?

The publicly listed email for The Black Box of Media: getbetterresults@ultimateedgecommunications.com.au.

How many listeners does The Black Box of Media have?

Podseeker estimates The Black Box of Media reaches fewer than 100 listeners per episode. Only the publisher has exact numbers.

Who is an ideal guest for The Black Box of Media?

The Black Box of Media typically books industry leaders. Typical guest background: Senior marketing executives and brand leaders with substantial organizational responsibility and practical experience delivering marketing, advertising, or transformation results. Common among recent guests: Leadership of marketing at established brands; Measurable campaign or business outcomes; Experience managing complex marketing or organizational transformations. Recent guests include Jodi Murray-Freedman, Tanya Marler, and Yvette Costi.

How hard is it to get booked on The Black Box of Media?

Medium. Guests usually need solid credentials in the topic and an idea that fits the show.

What topics does The Black Box of Media cover?

Recent episodes cover Business, Marketing, Media Buying, Advertising, and Brand Strategy. Pitch an idea tied to one of these topics and mention a recent episode.

Publicly listed emails

getbetterresults@ultimateedgecommunications.com.au

Looking for the right person? Join Podseeker to find direct host and producer contacts and manage your podcast outreach.

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