The Dave Gerhardt Show (from Exit Five)

Dave Gerhardt

Booking Overview

A tactical marketing-growth show where Dave Gerhardt hosts operators and marketers who share how they run campaigns, lifecycle/customer programs, and AI adoption in real teams. It’s a strong booking target if you can provide concrete playbooks, metrics, and lessons learned from executing strategy—not just theory.

Metrics

Episodes: 369

Frequency: Weekly

Rating: 4.6/5.0

Estimated listeners: 1k-10k

Gender skew: Male

Location: USA

YouTube: 1.9k subscribers

Instagram: 1.4k followers

30s Ad: 37 - 44, 60s Ad: 43 - 50

Contact Information

Host

Dave Gerhardt - Founder of Exit Five; former CMO; author of Founder Brand. Focuses on practical go-to-market and marketing execution tactics, often framed around operating systems for growth (process, experimentat...

Booking Intelligence

Booking Requirements

medium
Typical Credentials:  
Senior marketing operators/leaders (CMOs, VPs of Marketing, lifecycle/product marketing leads) and marketing leadership involved in running measurable programs; often from B2B SaaS/enterprise and marketing platforms/agencies.
Required Achievements:  
Owned or scaled lifecycle/customer marketing or go-to-market programs with quantified outcomes (ARR, churn, referral lift, response rate), Implemented operational marketing processes (sprints/backlogs/experimentation guardrails), Deployed AI in marketing workflows (chatbots, agents, brand voice tools) with measurable efficiency or performance improvements, Authored frameworks or internal playbooks adopted across teams

Recent Guest Discussions

Maria Scheifler - Marketing Operating System; Running Marketing Like Product Teams (sprints, Backlog); Reducing Multitasking/context Switching; Intake And Experimentation Guardrails.

Naomi (Senior Product Marketing Manager, Customer.io) - Lifecycle Marketing To Close Product Feedback Loop; Plain-text Reply-based Email Feedback; Beta Campaigns Shaping Product Roadmap.

Jonathan (VP of Marketing, Seamless.AI) - Customer Marketing Transformation; 365-day Behavioral Engagement Program; AI Chatbot Support Deflection; Live Training And Churn/ndr Impact.

Sue (Head of Lifecycle Marketing, Monarch Money) - Lifecycle/customer Marketing; Referral Program Timing During Trial; Data-backed Lift In Referrals; Incremental ARR Results.

Kevin (CMO, CompTIA) - Leading AI Culture Change On Small Teams; Building A Mandate For Learning With Limited Resources; Kpis And Governance Approach.

Recent Topics

Personal Growth, Marketing, Go To Market, Lifecycle, Demand, Positioning, Experimentation, Customer, B2b, Artificial Intelligence

Episodes

Here's the recent few episodes on
The Dave Gerhardt Show (from Exit Five)
:

What’s Actually Working in B2B Email Right Now

May 25, 2026

#358 | Ben Wallis (Customer Lifecycle Manager, Quo), Jaina Mistry (Director of Brand and Content Marketing, Knak), Kremi Mestanova (B2B Content and Growth Strategist, Kremi Marketing), and Tyler Cook (Head of Email Marketing, Hypermedia Marketing) join Dave for an Exit Five live session on what's actually working in email right now. Ben shows how Quo built a Spotify Wrapped-style year-in-review campaign with fully personalized GIFs and real usage data for every customer. Jaina makes the case ...

How Ramp Is Rebuilding Marketing Around AI Agents

May 21, 2026

#357 | Dave sits down with George Bonaci, VP of Growth at Ramp, to talk about what growth actually looks like at one of the most talked-about brands in B2B. George breaks down why Ramp has no CMO and why he thinks that's a feature, not a bug. He makes the case for attention as the new moat when execution gets commoditized, and shares how he went from hardcore attribution obsessive to betting on stunts with no direct attribution. They also get into Project Glass, Ramp's internal AI tool that r...

How to Think About AEO with Brett Domeny (Director of Product Management at Webflow)

May 18, 2026

#356 | Dave sits down with Brett Domeny, product lead at Webflow focused on AEO, to talk about what it actually takes to show up in AI search. Brett breaks down Webflow's AEO maturity model — four core areas that actually matter: content, technical structure, authority, and measurement — and why most of AEO is just good SEO done right. They get into how LLM crawlers work and what your site needs to do to be discoverable, why Reddit and community platforms have outsized influence on AI citatio...

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