Stacking Growth | The B2B Marketing Podcast

Matt Sciannella

Booking Overview

This is a B2B marketing interview and expert-led show focused on demand generation, go-to-market strategy, account-based marketing, and practical marketing leadership, with recurring guests who are senior operators sharing measurable results from their work. Suitable pitches include B2B SaaS marketing executives, demand-generation and ABM leaders, and experienced marketing practitioners with credible case studies; booking difficulty is medium because guests generally hold senior roles but are accessible industry experts rather than major public figures.

Metrics

Episodes: 277

Frequency: Irregular

Rating: 4.7/5.0

Estimated listeners: 100 - 1,000

Gender skew: Neutral

Listener location: USA

YouTube: 1.1k subscribers

Instagram: 167 followers

Contact Information

Publicly listed emails

teamtools@refinelabs.com

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Host

Matt Sciannella - B2B marketing professional and podcast host focused on demand generation, go-to-market strategy, account-based marketing, and marketing leadership.

Booking Intelligence

Booking Requirements

medium

Typical Credentials:

Senior B2B marketing leaders, demand-generation or ABM specialists, and experienced SaaS marketing operators with direct responsibility for campaigns, pipeline, positioning, team building, or go-to-market execution.

Required Achievements:

Built or scaled B2B marketing teams, Delivered measurable revenue or pipeline growth, Developed successful account-based marketing programs, Led go-to-market, positioning, or demand-generation initiatives, Produced practical results in competitive B2B SaaS markets

Recent Guest Discussions

Ben Reed - Competitive Positioning, Vertical Saas Go-to-market Strategy, Demand Generation, Paid Social, Field Marketing, Product Marketing, And Scaling A Marketing Team.

Sam Kuehnle - ABM Strategy, Linkedin Advertising, Meta Advertising, Account Targeting, Pipeline Growth, And Practical Use Of Artificial Intelligence In Marketing Programs.

Sidney Waterfall - Account-based Marketing, Target-account List Development, Pipeline Measurement, Marketing Incentives, And ABM Execution.

Recent Topics

Business, Marketing, Demand Generation, Account Based Marketing, Go To Market

Episodes

Here's the recent few episodes on

Stacking Growth | The B2B Marketing Podcast

Don't Say Yes When You Mean No

September 21, 2026

Megan Bowen doesn't call self-care optional. As CEO of Refine Labs, she calls it a leadership obligation — skip it, and the fallout shows up in your company's culture whether you notice or not.On this episode of Lodestar, Cliff Simon talks with Megan Bowen about scaling a B2B agency to 300+ clients, becoming majority owner in 2025, and the philosophy behind Refine Labs' 50%+ jump in retention: people first, customers second, company bottom line third — the reverse of how most B2B ...

SEO Got You Ranked. GEO Gets You Cited: Why AI Won't Mention Your B2B Brand

August 26, 2026

Generative Engine Optimization (GEO) is the practice of structuring B2B content so AI tools like ChatGPT, Gemini, Claude, and Perplexity cite your brand by name, instead of just ranking your website in Google. This episode breaks down David Kirkdorffer's incredible playbook on why traditional SEO alone no longer guarantees visibility, now that 89% of B2B buyers use generative AI somewhere in their purchase process (Forrester) and Google's AI Overviews appear in 74% of problem-solving ...

He Was the Only Marketer at a Startup Fighting Service Titan — Here's What Won

July 30, 2026

Ben Reed walks through his full journey as the first (and for a while, only) marketer at FieldPulse — a construction/trades field service software startup competing against Service Titan, Jobber, and Housecall Pro — through 300%+ revenue growth and a team of 12, and into his first 60 days as VP Marketing at Ressio.In this roundtable, Ben covers:Finding a $5–10K ACV market gap between larger and smaller competitorsWhy he hired a videographer as his second marketing hireHow FieldPulse's You...

Publicly listed emails

teamtools@refinelabs.com

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