
marketingbeyond@deloitte.com
For verified host and producer emails, sign up to view.
Episodes: 43
Frequency: Irregular
Rating: 4.9/5.0
Estimated listeners: 1k-10k
Gender skew: Male
Location: USA
marketingbeyond@deloitte.com
For verified host and producer emails, sign up to view.
Alan B. Hart - Alan B. Hart is a marketing and digital strategy leader who hosts “Marketing Beyond” and partners with enterprise organizations (including Deloitte Digital affiliations mentioned on the show). He f...
Hanan Wajih - Brand Awareness Vs. Familiarity; Loyalty-building; Enterprise Transformation; Distributor Enablement; Storytelling At Scale; Authenticity And Values In The AI Era; AI Impact On Marketing Credibility.
Neha Kovach - Ai-ready Data Foundations (structure And Context); Signals For Personalization And Timing; Agentic AI Use Cases; Conversion/retention Improvements; Competing In An Agent-influenced Customer Journey; Workforce Capacity Benefits.
Ed McDonnell - Sales And Marketing Alignment Across The Full Customer Journey; Shared Ownership Of Customer Experience; Pipeline Performance Review Cadences; AI For Decision-making And Workflows; How AI May Make Shopping More Curated And Conversational.
41: Turning brand awareness into loyalty: Insights from Herbalife CMO Hanan Wajih
May 27, 2026
How can marketing help turn brand recognition into meaningful connections? In today's episode, Alan Hart speaks with Herbalife CMO Hanan Wajih about how she views marketing's role in helping lead enterprise transformation by strengthening the brand, sharpening the company's storytelling, and equipping distributors with better tools and content to better support customers. Hanan explains that Herbalife's current opportunity is not awareness, but familiarity, because many people know the ...
40: Preparing marketing data for AI: Insights from jeweler David Yurman's global head of CRM, data, customer experience and loyalty, Neha Kovach
May 13, 2026
What does "AI-ready data" look like in a modern marketing organization, and where can it create practical value for marketers? In today's episode Alan Hart talks with Neha Kovach about the practical work marketers may need to consider before AI can deliver real value. Neha is jeweler David Yurman's global head of customer resource management, data, customer experience and loyalty. Neha believes that getting data ready is less about volume, more about structure and context: cleaning it up, ...
39: How sales and marketing can grow together: Insights from Braze Chief Revenue Officer Ed McDonnell
May 06, 2026
What can stronger sales and marketing alignment look like in practice? In today's episode, Alan Hart talks with Braze Chief Revenue Officer Ed McDonnell about building a career by chasing experiences and skills instead of titles; why strong sales and marketing partnerships start with shared ownership of the customer journey, and how marketers can stay close enough to customers to understand where performance is really breaking down. Drawing on leadership experience across high-growth s...
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