Marketing Beyond with Alan B. Hart

marketingbeyond@deloitte.com

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48: Building an interconnected CRM experience: Insights from Ford Motor Company Consumer CRM Lead Kim Reedy

July 29, 2026

How can you deploy an end-to-end CRM strategy that keeps pace with complex, evolving customer journeys?   In this episode, Ford Motor Company Consumer CRM Lead Kim Reedy explains why she views CRM as an end-to-end capability that connects a businesses' strategy, creative, execution, analytics and internal stakeholders. Kim reflects on her path from marketing to agency work and then to the client side, and how those experiences shaped her strategic approach to automotive CRM transformation: ...

47: Thoughtful CRM at omnichannel scale: Insights from GFiber Customer Communications Lead Trish Magnetico

July 22, 2026

How can you balance urgency, relevance and restraint in omnichannel customer messaging? In this episode, Trish Magnetico, customer communications lead at GFiber, a high-speed broadband internet service provider, shares how her team infused marketing into their new customer relationship management (CRM) approach through SMS and push notifications. She discusses how her team uses data, testing and consent-aware channel choices to focus on quality over quantity, to increase engagement across f...

46: How Salesforce powers AI-enabled marketing: Insights from Salesforce Chief Customer Officer for Agentforce Marketing Kevin Siminski

July 15, 2026

What if the biggest shift in marketing isn't about chasing the next AI tool, but about making the systems and data that marketers already use work together more intelligently?  This episode takes a slightly different angle on marketing transformation. Instead of talking with a brand marketer about how their team utilizes AI, we hear from Salesforce's Chief Customer Officer for Agentforce Marketing Kevin Siminski about how the technology provider is working to reduce complexity, connect data...