
podcast@martechpod.com
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Episodes: 2441
Frequency: Irregular
Rating: 4.6/5.0
Estimated listeners: 1k-10k
Gender skew: Female
Location: USA
podcast@martechpod.com
For verified host and producer emails, sign up to view.
Amanda Cole - AI Marketing Implementation, Human Storytelling, Authentic Brand Differentiation, Ecommerce Personalization, Customer Data Integration, And Competitive Advantage
Amanda Cole - Brand Differentiation Under AI Commoditization And Maintaining Competitive Advantage With Personalization And Integrated Data Strategies
Amanda Cole - Reducing AI Jargon, Treating AI As Standard Marketing Practice, And Delivering Individualized Experiences Without Buzzwords
The most human skill that becomes more valuable as AI gets better
June 27, 2026
Marketing teams struggle with AI implementation while maintaining human connection. Amanda Cole, Chief Marketing Officer at Bloomreach, explains how authentic storytelling becomes more valuable as automation increases. She demonstrates using Claude for daily research workflows, building custom share-of-voice tracking tools with Supabase integration, and organizing strategic insights through NotebookLM project folders.See Privacy Policy at https://art19.com/privacy and California Privacy Notic...
Are we heading toward a future where brands matter less or more?
June 26, 2026
Brand differentiation becomes harder as AI commoditizes marketing capabilities. Amanda Cole, CMO at Bloomreach, explains how ecommerce personalization platforms maintain competitive advantage. She discusses moving beyond "AI marketing" terminology, implementing real-time individualized experiences across channels, and building sustainable differentiation through integrated customer and product data strategies.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at htt...
One thing marketers should stop doing immediately
June 25, 2026
Marketers need to stop overusing "AI" in every campaign and keynote presentation. Amanda Cole, Chief Marketing Officer at Bloomreach, explains why artificial intelligence should be treated as standard marketing practice rather than a buzzword. She advocates for eliminating jargon like "democratize" from marketing vocabulary and treating AI-powered personalization as fundamental to modern ecommerce strategy. Cole also discusses how Bloomreach's platform integrates customer data to deliver indi...
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