Marketing Vanguard

Jenny Rooney

Publicly listed emails

jenny.rooney@adweek.com

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Booking Overview

An interview-led marketing and advertising leadership show featuring concise conversations with senior executives shaping major brands, technology companies, and industry strategy. Pitchable candidates include CMOs, chief marketing and communications officers, product and growth leaders, and agency or brand executives with substantial transformation, innovation, or category-building experience; booking difficulty is high due to the show's focus on prominent decision-makers.

Metrics

Episodes: 389

Frequency: Irregular

Rating: 4.8/5.0

Estimated listeners: 1k-10k

Gender skew: Neutral

Location: USA

YouTube: 19.6k subscribers

Instagram: 630.0k followers

Contact Information

Publicly listed emails

jenny.rooney@adweek.com

Looking for the right person? Join Podseeker to find direct host and producer contacts and manage your podcast outreach.

Host

Jenny Rooney - Adweek journalist and marketing industry editor covering advertising, brands, and marketing leadership.

Booking Intelligence

Booking Requirements

high
Typical Credentials:  
Senior marketing, communications, product, or growth executives at major brands and technology companies, along with highly experienced agency leaders and recognized marketing strategists.
Required Achievements:  
Leading marketing or communications for a major brand, Driving enterprise marketing transformation or category growth, Building recognized brand, product, or advertising strategies, Holding senior executive roles at prominent companies or agencies

Recent Guest Discussions

Doug Sweeny - Wearable Health Positioning, Mission-driven Branding, Hardware Innovation, Partnerships, And Expanding A Sleep-tracking Product Into A Broader Health Platform.

Rafa Flores - AI Adoption, Organizational Resistance, Revenue And Conversion Measurement, Product-led Growth, Enterprise Technology Adoption, And Human-centered Transformation.

Jill Kramer - Brand And Performance Marketing, AI And Creativity, Enterprise Marketing Transformation, Prioritization, Accountability, And Leadership.

Recent Topics

Marketing, Advertising, Brand Strategy, Marketing Leadership, Business Strategy

Episodes

Here's the recent few episodes on
Marketing Vanguard
:

Marketing Vanguard at Cannes: How IBM Became Its Own AI Case Study ft. Jonathan Adashek of IBM

August 11, 2026

Are marketers making a fatal mistake by treating AI as just a cost-cutting tool? The Marketing Vanguard Cannes series continues as host Jenny Rooney sits down with Jonathan Adashek, SVP, Marketing and Communications at IBM, to unpack how marketers should be treating AI, today. He breaks down how at IBM, it is becoming a way to rethink processes and drive measurable growth, their “client zero” approach, $4.5 billion in savings over three years and why the company now does half the number ...

Marketing Vanguard at Cannes: AI Is Becoming the Daily Job ft. Mark Kirkham of PepsiCo

August 07, 2026

Marketing Vanguard continues live from Cannes. Host Jenny Rooney sits down with Mark Kirkham, Chief Marketing Officer at PepsiCo Beverages US, to break down why Cannes only works when CMOs show up with clear intention. Mark explains how AI has moved from tech hype to operational reality, why disruption cycles collapsed from five years to five months, and why honest peer debate is the only way marketing leaders stay ahead.Mark Kirkham is Chief Marketing Officer of PepsiCo Beverages US, where h...

Marketing Vanguard at Cannes: AI Is Moving From Fear to Confidence ft. Lara Balazs of Adobe

August 04, 2026

The Marketing Vanguard Cannes series continues as host Jenny Rooney sits down with Lara Balazs, Chief Marketing Officer and EVP of Global Marketing at Adobe. In this episode, Lara breaks down why enterprise AI adoption is shifting toward tangible workflow wins. She highlights how heavyweights like the NFL, Disney and L’Oréal deploy Adobe Firefly to automate manual asset scaling while protecting proprietary IP. Learn why human empathy, brand trust and strategic judgment remain irreplaceable in...

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