Marketing Vanguard

Jenny Rooney

Booking Overview

This business interview show focuses on marketing leadership and features senior CMOs, CEOs, agency presidents, and other decision-makers shaping major brands, agencies, and marketing technology companies. Credible pitches include high-level brand and agency executives with demonstrated expertise in AI adoption, brand strategy, consumer growth, sports or entertainment marketing, and organizational leadership; booking difficulty is high.

Metrics

Episodes: 397

Frequency: Multiple_weekly

Rating: 4.8/5.0

Estimated listeners: 1k-10k

Gender skew: Neutral

Location: USA

YouTube: 19.7k subscribers

Instagram: 630.0k followers

Contact Information

Publicly listed emails

jenny.rooney@adweek.com

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Host

Jenny Rooney - Adweek editorial leader and journalist covering marketing, advertising, brands, and the executives shaping the industry.

Booking Intelligence

Booking Requirements

high

Typical Credentials:

Current C-suite and senior executive leaders from major brands, agencies, media and entertainment companies, and marketing technology firms, with substantial experience in marketing strategy, organizational leadership, consumer growth, or industry transformation.

Required Achievements:

Leading marketing for a major national or global brand, Serving as CEO, CMO, president, or equivalent senior executive, Building or transforming an agency, marketing organization, or marketing technology company, Driving audience growth, brand strategy, artificial intelligence adoption, or major cultural and sports marketing initiatives

Recent Guest Discussions

Melissa Levy - Trust, Measurement, Agency-client Relationships, And The Future Of Experiential Marketing.

Andy Lopez - Agency Relationships, Artificial Intelligence In Marketing, Consumer Confidence, Brand Strategy, Retail Partnerships, And Solving Consumer Decision Friction.

Chioma Aduba - Agency Leadership, Transparency, Cross-agency Collaboration, And Developing The Next Generation Of Creative Talent.

Ross Martin - Agency Business Models, Structural Industry Challenges, Leadership, And The Future Direction Of Agencies.

Jessica Henrichs - Adaptive Agency Leadership, Peer Support, Organizational Change, And Building Belief During Periods Of Uncertainty.

Recent Topics

Business, Marketing, Brand Strategy, Agency Leadership, Marketing Technology

Episodes

Here's the recent few episodes on

Marketing Vanguard

Why CMOs Get Fired Fast ft. Jessica Apotheker, CMO of BCG

September 29, 2026

CMOs are being asked to do something increasingly absurd: deliver more growth, with less budget, while marketing gets more complex and more expensive.In this episode of Marketing Vanguard, host Jenny Rooney sits down with Jessica Apotheker, CMO of Boston Consulting Group, to unpack what it actually takes to survive and matter in the modern C-suite.Jessica Apotheker is Chief Marketing Officer of Boston Consulting Group, where she leads the BCG brand while continuing to work directly with clien...

An Accountant’s Playbook to Great Marketing ft. Mary Yee

September 24, 2026

Mary Yee, Senior Vice President of Marketing, Sony Interactive Entertainment, started her career in accounting, not marketing. And, yet here she is. In this episode of Marketing Vanguard, host Jenny Rooney sits down with Mary to unpack how a career that moved from finance to Clorox to PlayStation to the CEO seat at Tatcha (and back to PlayStation) shaped her view of what great brand building actually requires.Mary Yee is Senior Vice President of Marketing at Sony Interactive Entertainment, wh...

Why AI Can Never Replace Great Agencies ft. Andy Lopez, CMO of Behr Paint

September 18, 2026

What happens when consumers love the idea of your product but freeze when it is time to choose?In this episode of Marketing Vanguard, host Jenny Rooney sits down with Andy Lopez, CMO of Behr Paint, to unpack how Behr is turning consumer friction into brand opportunity. Andy shares why “color paralysis” is one of the biggest pain points in the paint journey, how Behr uses insight to build confidence at the point of decision and why the strongest marketing ideas start by solving something real....

Publicly listed emails

jenny.rooney@adweek.com

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