Business of Story

Park Howell

park@businessofstory.com

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Booking Overview

Business of Story helps sales and marketing leaders improve outcomes by applying story strategy to branding, messaging, and leadership. It’s a strong booking target for executives and authors who can translate practical communication frameworks into measurable business impact.

Metrics

Episodes: 575

Frequency: Weekly

Rating: 4.9/5.0

Estimated listeners: 1k-10k

Gender skew: Male

Location: USA

YouTube: 1.9k subscribers

Instagram: 2.1k followers

Contact Information

park@businessofstory.com

For verified host and producer emails, sign up to view.

Host

Park Howell - Hosted by Park Howell, known as The World's Most Industrious Storyteller. The show is a weekly series helping sales and marketing leaders excel through the stories they tell.

Booking Intelligence

Booking Requirements

medium
Typical Credentials:  
Primarily authors, agency/marketing leaders, and founders/operators with recognized expertise in messaging, sales/marketing strategy, branding, and leadership communication—often with frameworks, research tie-ins, or measurable business experience (e.g., tech startup founders, agency founders/advisors, strategic communications specialists).
Required Achievements:  
Authored a business/leadership book, Built or scaled a company/venture with credible exits or large valuation outcomes, Advised 7- or 8-figure operators/agency owners, Published recognized frameworks or worked with senior corporate leaders/boards, High-profile speaking/publishing presence (e.g., widely downloaded podcast/book authorship)

Recent Guest Discussions

Jason Swenk - Founder Evolution Identity Stages; Building A Business That Runs Without The Founder; Agency Ownership And Business Freedom Frameworks.

Brett Hurt - Leadership Strategy In The AI Age Centered On Love; Personal Upgrade Over Technological Upgrade; Humanity, Consciousness, And Company Building.

Rob D. Willis - How Complexity Undermines Communication; Narrative Neuroscience And Story Structure Frameworks; Audience Types And Communication Grids.

Recent Topics

Business, Marketing, Sales, Leadership, Communication

Episodes

Here's the recent few episodes on
Business of Story
:

#574: Jason Swenk: Own Your Business Before It Owns You!

June 29, 2026

Most agency founders built their business to buy back their time — then woke up to find the business owns them instead. Jason Swenk built and sold a seven-figure agency that served AT&T, Hitachi, and LegalZoom. Today he advises 7- and 8-figure agency owners through Agency Mastery, hosts the Smart Agency Masterclass podcast, and just released his book Operator to Owner. He's seen this trap from every angle. In this episode, Jason shares the 5-Stage Founder Evolution framework that changes ever...

#573: A Tech Titan's Warning: Better AI Won't Save Us. Better Humans Will, With Brett Hurt.

June 22, 2026

Brett Hurt got the Lamborghini. He got the exits, the valuations, everything a tech titan is supposed to want. And then he felt nothing. That emptiness became the most important moment of his career — and the catalyst for his new book, Love Conquers Fear: Humanity, AI, and the Age of Abundance for All. Brett is the co-founder of data.world (acquired by ServiceNow), Bazaarvoice (unicorn IPO), and Coremetrics (acquired by IBM). He has invested in 151 startups, backed 52 VC funds including Space...

#572: How to Simplify Complex Ideas to Get Your People to Act, With Rob D. Willis

June 15, 2026

What if your deepest expertise is the very thing making you harder to understand? British music producer turned strategic story producer Rob D. Willis joins Park Howell on the Business of Story to explain why complexity kills communication — and how story structure gives your audience exactly the right combination of connections to get you, what you're about, and what you're asking them to do. Rob has spent years helping tech founders, corporate leaders, and change-makers in Berlin and beyond...

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