Booking Overview

Business of Story is a weekly show for sales and marketing leaders focused on how to craft business narratives that drive trust, hiring, and revenue. It’s a strong booking target for PR-ready experts who can turn messaging frameworks into practical tools audiences can apply quickly.

Metrics

Episodes: 569

Frequency: Weekly

Rating: 4.9/5.0

Estimated listeners: 1k-10k

Gender skew: Neutral

Location: USA

YouTube: 1.9k subscribers

Instagram: 2.1k followers

30s Ad: 110 - 133, 60s Ad: 129 - 152

Contact Information

Contact Form

Contact form available - Official Form

Host

Park Howell - Host of The Business of Story, also known as “The World’s Most Industrious Storyteller.” He supports sales and marketing leaders in excelling through strategic, business-focused storytelling, typic...

Booking Intelligence

Booking Requirements

medium
Typical Credentials:  
Publishing track record (best-selling/credible authorship), demonstrated leadership in marketing/sales/brand or communications, and a strong proprietary framework/toolset they can explain for business audiences (often tied to positioning, employer branding, messaging, or creativity at work).
Required Achievements:  
Authored books (including bestsellers or actively promoted forthcoming titles), Built respected brands/companies in marketing, employer branding, or creative coaching, Media appearances (e.g., major outlets) or TEDx-level speaking reach, Created recognizable methodologies/frameworks (e.g., storytelling roadmaps, hiring story frameworks, practical daily practices)

Recent Guest Discussions

Elizabeth Brett - Authentic Business Storytelling; Identity-level “million Dollar” Stories; Performance Vs Lived Story Frameworks

Bryan Adams - Employer Brand Storytelling; The TRUTH Framework For Hiring; Radical Candor And Culture Messaging

Sara Connell - Creative “downloads” And Brain-state Practices; SWOO (science Meets Woo); Protecting Creative Capacity In The AI Age

Recent Topics

Brand, Marketing, Sales, Messaging, Employer Branding, Positioning, Leadership, Personal Growth, Authenticity, Creativity

Episodes

Here's the recent few episodes on
Business of Story
:

#573: How to Find Your Million Dollar Story, With Elizabeth Brett

May 18, 2026

How to Find Your Million Dollar Story, With Elizabeth Brett What if your most powerful business story is the one you've been most afraid to tell? In this episode, Park Howell sits down with Elizabeth Brett — former NBC reporter, creator of Story Alchemy™, and host of the Sacred & Sovereign podcast — to explore the difference between performing your story and actually living it. Elizabeth spent nearly a decade in broadcast journalism, learning to distill complex stories into 60-second narrativ...

#567: The TRUTH Brand Storytelling Framework for Hiring, With Bryan Adams

May 11, 2026

The TRUTH Brand Storytelling Framework for Hiring, With Bryan Adams How do you build an employer brand that attracts the right candidates and repels the wrong ones? Bryan Adams — CEO of HappyDance, founder of Ph.Creative, and employer brand strategist behind iconic campaigns for Nike and Apple — says the answer is simpler and harder than most organizations expect: tell the truth. In this episode of the Business of Story, host Park Howell sits down with Bryan to unpack the TRUTH Framework — a ...

#566: How to Access Your Genius Creativity on Demand, With Sara Connell

May 04, 2026

What if your best ideas aren't something you have to grind for — but something you can learn to receive? In this episode of the Business of Story, Park Howell sits down with Sara Connell — 5x bestselling author, founder of Thought Leader Academy, and author of the upcoming book The Download — to explore the neuroscience and quantum physics behind creative downloads and how to access them on demand. Sara introduces the Gamma Walk, a simple daily practice for inducing the brain's channeling sta...

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