Business of Story

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#586. Magda Adamska: Four Strategic Traps That Destroy Even Iconic Brands

September 21, 2026

What kills iconic brands like MTV, Nike, Blockbuster, and GoPro? Not bad marketing. Not weak products. But four specific strategic traps that fragment brand story governance — and silently destroy enterprise value from the inside out. Brand strategist and BrandStruck founder Magda Adamska joins Park Howell on the Business of Story to reveal the four strategic traps that cause even the world's most powerful brands to collapse: the Comfort Trap, the Efficiency Trap, Over-Expansion, and Growth-a...

#585. Attia Qureshi: How to Negotiate Sales and Marketing Into Telling One Story

September 14, 2026

Most organizations don't have a brand storytelling problem. They have a negotiation problem. When sales, marketing, and IT each champion their own version of the company story, the result is narrative entropy — the slow fragmentation of your brand message across every channel, every team, and every customer touchpoint. And in the age of AI-powered search, that fragmentation doesn't just confuse your audience. It gets scraped, amplified, and fed back into the market as your brand identity. Att...

#584. Matt Beezley: AI Is Either Ignoring Your Brand or Reinventing it. Here's The Fix

September 07, 2026

Your brand is being described right now on platforms you don't control — and AI is assembling those fragments into a story you'd never tell about yourself. Matt Beezley, Senior Strategist at Red Fan Communications and creator of the Brand Authority Index, calls it narrative entropy. And in this episode of the Business of Story, he explains exactly why it's the defining brand challenge of the AI search era. Matt has spent more than a decade helping B2B companies across fintech, insurtech, sust...