Business of Story

Park Howell

Booking Overview

This weekly interview podcast focuses on brand storytelling for sales and marketing leaders, regularly featuring authors, founders, strategists, and subject-matter experts with practical frameworks and notable professional achievements. Agencies could credibly pitch brand strategists, marketing and communications executives, agency consultants, authors, entrepreneurs, and experts on sales psychology or organizational narrative; booking difficulty is medium because the show is established but its guest profile remains accessible to credible specialists.

Metrics

Episodes: 583

Frequency: Weekly

Rating: 4.9/5.0

Estimated listeners: 1k-10k

Gender skew: Neutral

Location: USA

YouTube: 2.0k subscribers

Instagram: 2.1k followers

Contact Information

Publicly listed emails

park@businessofstory.com

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Host

Park Howell - Brand storytelling strategist, founder of the Business of Story, and creator of the StoryCycle System. He advises organizations on using narrative to strengthen brand positioning, marketing, and gr...

Booking Intelligence

Booking Requirements

medium

Typical Credentials:

Authors, founders, agency leaders, brand and communications strategists, attorneys, coaches, and business experts with substantial practical experience and a distinctive framework or point of view.

Required Achievements:

Published books, Founded or scaled companies, Advised major brands or executive teams, Industry awards or professional recognition, Created established methodologies or professional platforms

Recent Guest Discussions

Rain Bennett - Organizational Brand Narrative, Narrative Governance, The Chief Storytelling Officer Role, And The Impact Of Artificial Intelligence On Brand Consistency.

Sharon Toerek - Agency Intellectual Property, Copyright And Trademark Protection, Artificial Intelligence Governance, Data Privacy, And Agency Business Strategy.

Collin Henderson - Sales Psychology, Influence, Performance Mindset, Confidence, Identity, And A Five-part Framework For Persuasive Communication.

Brian Burkhart - Brand Differentiation, Core Beliefs, Positioning, Presentations, Keynote Communication, And Emotionally Resonant Messaging.

Ryan Kohn - Brand Simplicity, Positioning, Cause-led Initiatives, Corporate Climate Commitments, And Building Compelling Campaigns Around A Single Theme.

Recent Topics

Brand Strategy, Sales, Marketing, Communications, Leadership

Episodes

Here's the recent few episodes on

Business of Story

#582: Gavin McMahon: The Arrow of Coherence That Unifies Your Brand Storytelling

August 24, 2026

Gavin McMahon: The Arrow of Coherence That Unifies Your Brand Storytelling Business of Story Podcast | Host: Park Howell Most brand stories fragment the moment they leave the marketing department. Gavin McMahon has a name for what stops that — and it may be the most important concept in business storytelling you haven't heard yet. Gavin McMahon is a recovering mechanical engineer, founder of a 25-year leadership and storytelling consultancy, and author of Story Business: Why Stories Rule the ...

#581: Rain Bennett: Why Your Brand Story Belongs to Operations, Not Marketing

August 17, 2026

Rain Bennett — award-winning documentary filmmaker and author of The Chief Storytelling Officer — joins Park Howell on the Business of Story to make the case that your brand story doesn't belong to marketing. It belongs to your entire organization. And if no one is governing it, AI is fragmenting it faster than you can fix it. In this episode, Rain introduces his Narrative Operating System (NOS) — a living, governing architecture that threads a single coherent brand story through every depart...

#580. Sharon Toerek: Don't Sell What You Do. Profit from How You Think

August 10, 2026

Sharon Toerek: Don't Sell What You Do. Profit from How You Think — Libsyn Description Most marketing agencies are unknowingly giving away their most valuable asset — and AI has quietly turned that mistake into a legal emergency. IP attorney Sharon Toerek, founder of Legal+Creative and host of The Innovative Agency podcast, joins Park Howell to reveal the intellectual property and AI legal risks every agency principal needs to understand right now. Sharon is the agency industry's most trusted ...

Publicly listed emails

park@businessofstory.com

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