The Big Impression

Damian Fowler, Ilyse Liffreing

Booking Overview

An interview-led marketing and advertising show focused on candid lessons from influential brands, agencies, and marketing leaders, with recurring external guests who are senior executives. Strong pitch candidates include CMOs, agency leaders, founders of notable challenger brands, and experts with substantive stories about campaigns, brand transformation, sports marketing, or marketing innovation; booking difficulty is high because the show targets prominent industry decision-makers.

Metrics

Episodes: 167

Frequency: Weekly

Rating: 4.8/5.0

Estimated listeners: 100 - 1,000

Gender skew: Neutral

Listener location: USA

YouTube: 553 subscribers

Instagram: 853 followers

Contact Information

Publicly listed emails

editorial@thecurrent.com

Looking for the right person? Join Podseeker to find direct host and producer contacts and manage your podcast outreach.

Host

Damian Fowler - Editor and co-host at The Current covering influential brands, advertising, and marketing leadership.

Ilyse Liffreing - Editor and co-host at The Current focused on brand, advertising, and marketing insights.

Booking Intelligence

Booking Requirements

high

Typical Credentials:

Senior marketing, advertising, agency, media, or brand executives with direct responsibility for major campaigns, business transformation, audience growth, or challenger-brand development.

Required Achievements:

Leadership of marketing at a globally recognized brand, Development of a significant advertising or brand strategy initiative, Creation or growth of a distinctive challenger brand, Experience applying technology or new media models to marketing

Recent Guest Discussions

Prachi Gore - Ai-driven Workflows, B2b Marketing, Buying Behavior, And Growth

Marisa Crocker - The Attention Economy, Live Sports, Programmatic Advertising, And Women's Sports

Ellie Norman - Sports Marketing, Creators, Technology, And Building New Audiences

Huib van Bockel - Building A Healthier, More Sustainable Challenger Brand In The Energy Drink Category

Recent Topics

Brand Strategy, Advertising, Marketing, Branding, Agency

Episodes

Here's the recent few episodes on

The Big Impression

J&J Snack Foods CMO Lynwood Mallard on the art of keeping the 60-year-old ICEE brand cool

September 23, 2026

J&J Snack Foods CMO Lynwood Mallard talks nostalgia, National ICEE Day, and why authenticity--and not AI--is the future of marketing legacy brands like ICEE. Dive into more insights and inspiration from leaders in ad tech: https://www.thecurrent.com/ Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Dow Jones Factiva's Emma O'Brian on why publishers hold 'the ace card' in the AI era

September 17, 2026

Factiva GM Emma O'Brian joins The Big Impression to discuss how Dow Jones is licensing journalism for the AI era, why attribution and trust matter more than ever, and how publishers can turn AI disruption into a new revenue stream. Dive into more insights and inspiration from leaders in ad tech: https://www.thecurrent.com/ Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Inside Levi’s and TBWA’s cultural comeback with the Super Bowl, Beyoncé and a return to denim’s roots

September 14, 2026

Levi’s and TBWA leaders reveal how the brand tapped Beyoncé, reimagined its iconic advertising through a female lens and turned big cultural moments into lasting momentum. Dive into more insights and inspiration from leaders in ad tech: https://www.thecurrent.com/ Hosted by Simplecast, an AdsWizz company. See https://pcm.adswizz.com for information about our collection and use of personal data for advertising.

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Publicly listed emails

editorial@thecurrent.com

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