CMO Confidential

Publicly listed emails

jeffculliton@gmail.com

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Dr. Dan McCarthy | The Analytical Edge of Marketing: A Look at Loyalty Programs, Gambling and AI

November 03, 2026

A CMO Confidential Interview with Dr. Dan McCarthy, marketing professor at the University of Maryland. Dan discusses how customer lifetime value and customer-based corporate valuation connect marketing to the CFO and Wall Street. He explores why paid delivery subscriptions such as DashPass and Instacart+ can create tension between company profits and consumer savings, why positive average savings can mask losses for many subscribers, and how AI agents can help consumers identify and cancel su...

Tim Huelskamp | The Power of Serendipity in an AI World

October 27, 2026

A CMO Confidential Interview with Tim Huelskamp, CEO and Co-Founder of 1440, a news and knowledge platform. Tim shares his thoughts on the idea that "just because all knowledge is available, doesn't mean all questions have been asked" and why the intersection of User Generated Content (UGC) and AI has created an opportunity to engage "knowledge obsessed consumers" in the middle of the marketing funnel. Key topics include:- How the AI revolution resembles the launch of the printing press- Why ...

Dr. Peter Fader | The 2nd Moneyball Revolution: Bringing Customer Analytics to the Business of Sport

October 20, 2026

A CMO Confidential Interview with Dr. Peter Fader, Professor of Marketing at The Wharton School of Business. Pete discusses the application of Customer Lifetime Value (CLTV) to the business side of sports, the use of analytics to manage the fan base, and how baseball has gone from resisting technology to embracing things like dynamic pricing and facial recognition. Key topics include:- Why the General Manager of the Phillies went back to B-School to become the leader of the business side- The...

How do I get in touch with CMO Confidential?

CMO Confidential is hosted by Mike Linton. Its publicly listed email is jeffculliton@gmail.com. For guest bookings, the host or producer is usually the best person to reach. Podseeker helps you find direct host and producer contacts and pitch from your own inbox.

What is the email for CMO Confidential?

The publicly listed email for CMO Confidential: jeffculliton@gmail.com.

How many listeners does CMO Confidential have?

Podseeker estimates CMO Confidential reaches 100 to 1,000 listeners per episode. Only the publisher has exact numbers.

Who is an ideal guest for CMO Confidential?

CMO Confidential typically books industry leaders. Typical guest background: Senior marketing executives, including current or former CMOs, prominent marketing association leaders, and established academics or practitioners with recognized expertise in marketing. Common among recent guests: Leadership of marketing at major companies; Senior leadership at prominent marketing organizations; Established academic expertise in marketing. Recent guests include Peter Fader, Kip Knight, and Bob Liodice.

How hard is it to get booked on CMO Confidential?

High. It mostly books established leaders in its field.

What topics does CMO Confidential cover?

Recent episodes cover Business, Marketing, Brand Strategy, Advertising, and Marketing Analytics. Pitch an idea tied to one of these topics and mention a recent episode.

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