Ad Age Marketer's Brief

E.J. Schultz, Adrianne Pasquarelli

aapodcast@adage.com

For verified host and producer emails, sign up to view.

Booking Overview

This interview-led marketing strategy show examines brand growth, advertising shifts, consumer behavior, and real-time strategic decisions, typically featuring senior brand-side marketing executives. Strong pitch candidates include CMOs, VPs of marketing, and other recognized leaders with substantive case studies in branding, partnerships, data-driven marketing, or artificial intelligence applications; booking difficulty is high.

Metrics

Episodes: 397

Frequency: Weekly

Rating: 4.3/5.0

Estimated listeners: <1k

Gender skew: Neutral

Location: USA

YouTube: 15.7k subscribers

Instagram: 552.0k followers

Contact Information

aapodcast@adage.com

For verified host and producer emails, sign up to view.

Host

E.J. Schultz - Ad Age editor and reporter covering marketing and advertising developments.

Adrianne Pasquarelli - Ad Age editor and reporter covering marketing and advertising strategy.

Booking Intelligence

Booking Requirements

high
Typical Credentials:  
Senior brand-side marketing executives, typically CMOs, VPs of marketing, or leaders responsible for major campaigns, partnerships, data strategy, or brand growth.
Required Achievements:  
Leading marketing strategy for a major consumer brand, Developing high-profile partnerships or sponsorship campaigns, Using data, technology, or artificial intelligence to improve marketing decisions, Managing the evolution of an established brand

Recent Guest Discussions

Jonnie Cahill - Sports Partnerships, Brand Sponsorships, FIFA World Cup And Formula 1 Activations, Brand Evolution, And Artificial Intelligence In Creative Work.

Helen Melluish - Data-driven Local Travel Marketing, Hyperlocal Targeting, Media Allocation, Machine Learning, And Artificial Intelligence In Marketing Operations.

Recent Topics

Marketing, Brand Strategy, Advertising, Consumer Insights, Partnerships

Episodes

Here's the recent few episodes on
Ad Age Marketer's Brief
:

Meet the Calvin Klein CMO using 'entertainment mentality' to turn culturally resonant campaigns into sales gains

July 29, 2026

As brands try to make their campaign dollars stretch farther, they're looking to culturally resonant marketing that creates engagement—comments, likes and shares—and results in sales gains. Calvin Klein's Spring 2026 campaign with actress Dakota Johnson is an example of how the clothing brand is using content to 'game the algorithm,' according to Jonathan Bottomley, global chief marketing officer of Calvin Klein and executive VP, group consumer and brand strategy at parent company PVH Corp. N...

Lessons from America's Hottest Brands

July 22, 2026

What does it take to be one of America's Hottest Brands? We comb through our annual list of 20 brands having a moment to discern marketing lessons applicable to brands of any type or size. Find out how NeeDoh and Pink are taking consumer listening to the next level and what Grillo's did to strike smart brand collabs. Ad Age's E.J. Schultz and Adrianne Pasquarelli also discuss other lessons, including how Dutch Bros taps into fan passions and what Nuuly did to break down operational silos. Plu...

The key to making sports partnerships pay off, with PepsiCo's Jonnie Cahill

July 15, 2026

Too often, brand sponsorships stop at awareness when they could offer consumers something more. Jonnie Cahill, chief marketing officer of PepsiCo International Foods, says the strongest partnerships give the brand a credible role and make the experience better for the people taking part. His filter is straightforward: Has the brand earned the right to show up, and what can it add to the moment?  For Lay's and the FIFA World Cup, that meant building a WhatsApp watch-party community designed fo...

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