Episodes: 400
Frequency: Weekly
Rating: 4.3/5.0
Estimated listeners: <1k
Gender skew: Neutral
Location: USA
YouTube: 15.7k subscribers
Instagram: 552.0k followers
Publicly listed emails
aapodcast@adage.com
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E.J. Schultz - Marketing journalist and editor covering brands, advertising, and marketing strategy at Ad Age.
Adrianne Pasquarelli - Marketing journalist and editor covering brand marketing, advertising, and consumer trends at Ad Age.
Brad Neumann - Packaging Strategy, Retail Distribution, Brand Building, Consumer Needs, Partnerships, And Sales Growth.
James Whitemore - Brand Building, Demand Generation, Performance Marketing, Measurement, Culture, And Advertising During Labor-market Uncertainty.
Carolina Montenegro - Consumer Research, Identifying Meaningful Signals, Campaign Strategy, And Translating Behavioral Insights Into Creative Marketing.
Jonathan Bottomley - Culturally Resonant Campaigns, Social Engagement, Product-led Marketing, Community, Sales Impact, And Connecting With Gen Z.
This packaging switch tripled sales velocity, with Saint James Co-Founder
August 19, 2026
Saint James Tea Co-Founder and CEO Brad Neumann says a single packaging switch—from cardboard cartons to resealable aluminum bottles—nearly tripled the three-year-old, better-for-you iced tea brand's sales velocity overnight. The bigger signal: Saint James sits in less than 17% of possible retail doors, yet has ranked as the country's fastest-growing iced tea brand in every four-week SPINS reporting period for almost two years. Why the switch worked: it solved a consumer complaint (the old pa...
Why marketers chase active demand and miss the passive majority, with Indeed's CMO
August 12, 2026
Most marketing budgets are built to capture demand—people already searching—but Indeed CMO James Whitemore says that's leaving future demand on the table. He explains why Indeed is shifting spend beyond traditional demand capture toward passive and future job seekers, using culture, fandom and brand-building campaigns like "Jobs Need People" to do it. Whitemore also breaks down how Indeed balances that brand investment with performance marketing, including the blackout and holdout tests it ru...
Turning consumer signals into campaigns that work, with Kayak's senior VP of brand marketing
August 05, 2026
An idea isn't a strategy. Kayak's marketing team gets plenty of raw material—search behavior, trending topics, notions floating around a meeting room—but treats none of it as ready for creative until research confirms it's real. That process turned a theory about group travel into "Bookboards": 84% of travelers have watched a group trip stall in the chat, and 90% blame one friend who won't commit. The travel brand's senior VP of global brand marketing Carolina Montenegro walks through how Kay...
Publicly listed emails
aapodcast@adage.com
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