Podcast artwork thumbnail for Ad Age Marketer's Brief

Ad Age Marketer's Brief

E.J. Schultz, Adrianne Pasquarelli

Booking Overview

This is an interview-led marketing and advertising show focused on current strategic shifts, consumer behavior, brand building, and campaign performance, typically featuring senior marketers from major brands alongside occasional founder-level executives. Credible pitches include CMOs, global brand and marketing leaders, and founders who can discuss measurable growth, distinctive campaigns, consumer research, retail expansion, or marketing strategy; booking difficulty is high because recent guests hold prominent leadership roles.

Metrics

Episodes: 400

Frequency: Weekly

Rating: 4.3/5.0

Estimated listeners: <1k

Gender skew: Neutral

Location: USA

YouTube: 15.7k subscribers

Instagram: 552.0k followers

Contact Information

Publicly listed emails

aapodcast@adage.com

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Host

E.J. Schultz - Marketing journalist and editor covering brands, advertising, and marketing strategy at Ad Age.

Adrianne Pasquarelli - Marketing journalist and editor covering brand marketing, advertising, and consumer trends at Ad Age.

Booking Intelligence

Booking Requirements

high
Typical Credentials:  
Senior marketing executives, brand leaders, CMOs, and founders with direct responsibility for notable brands, campaigns, consumer insights, growth initiatives, or distribution strategy.
Required Achievements:  
Leadership of major brand or marketing organizations, Development of high-visibility campaigns, Demonstrable sales, growth, or engagement results, Expertise in consumer research, brand strategy, or marketing measurement

Recent Guest Discussions

Brad Neumann - Packaging Strategy, Retail Distribution, Brand Building, Consumer Needs, Partnerships, And Sales Growth.

James Whitemore - Brand Building, Demand Generation, Performance Marketing, Measurement, Culture, And Advertising During Labor-market Uncertainty.

Carolina Montenegro - Consumer Research, Identifying Meaningful Signals, Campaign Strategy, And Translating Behavioral Insights Into Creative Marketing.

Jonathan Bottomley - Culturally Resonant Campaigns, Social Engagement, Product-led Marketing, Community, Sales Impact, And Connecting With Gen Z.

Recent Topics

Marketing, Branding, Advertising, Consumer Behavior, Retail

Episodes

Here's the recent few episodes on
Ad Age Marketer's Brief
:

This packaging switch tripled sales velocity, with Saint James Co-Founder

August 19, 2026

Saint James Tea Co-Founder and CEO Brad Neumann says a single packaging switch—from cardboard cartons to resealable aluminum bottles—nearly tripled the three-year-old, better-for-you iced tea brand's sales velocity overnight. The bigger signal: Saint James sits in less than 17% of possible retail doors, yet has ranked as the country's fastest-growing iced tea brand in every four-week SPINS reporting period for almost two years. Why the switch worked: it solved a consumer complaint (the old pa...

Why marketers chase active demand and miss the passive majority, with Indeed's CMO

August 12, 2026

Most marketing budgets are built to capture demand—people already searching—but Indeed CMO James Whitemore says that's leaving future demand on the table. He explains why Indeed is shifting spend beyond traditional demand capture toward passive and future job seekers, using culture, fandom and brand-building campaigns like "Jobs Need People" to do it. Whitemore also breaks down how Indeed balances that brand investment with performance marketing, including the blackout and holdout tests it ru...

Turning consumer signals into campaigns that work, with Kayak's senior VP of brand marketing

August 05, 2026

An idea isn't a strategy. Kayak's marketing team gets plenty of raw material—search behavior, trending topics, notions floating around a meeting room—but treats none of it as ready for creative until research confirms it's real. That process turned a theory about group travel into "Bookboards": 84% of travelers have watched a group trip stall in the chat, and 90% blame one friend who won't commit. The travel brand's senior VP of global brand marketing Carolina Montenegro walks through how Kay...

Publicly listed emails

aapodcast@adage.com

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