Booking Overview
Metrics
Episodes: 316
Frequency: Every two weeks
Rating: 5.0/5.0
Estimated listeners: 100 - 1,000
Gender skew: Neutral
Listener location: USA
YouTube: 81.9k subscribers
Instagram: 11.0k followers
Contact Information
Publicly listed emails
marketingtech@wharton.upenn.edu
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Host
Barbara Kahn - Marketing professor at The Wharton School whose expertise includes consumer behavior, retailing, branding, and marketing strategy.
Americus Reed II - Marketing professor at The Wharton School known for expertise in branding, consumer behavior, identity, and marketing strategy.
Booking Intelligence
Booking Requirements
Recent Guest Discussions
Conley Downing - Building A Premium Canned Wine Brand, Consumer Trial, Experiential Marketing, Retail Visibility, Moderation Trends, And Brand Identity.
Joel Bulger - Customer Loyalty, Multi-brand Marketing, Personalization, Digital Ordering, Loyalty Programs, Artificial Intelligence, And Ambassador Programs.
Krista Weaver - Marketing Baby Technology, Parent-first Product Design, Customer Communities, Word Of Mouth, Social Listening, And Responsible Artificial Intelligence Use.
Paulie Dery - Podcast Advertising, Brand Trust, Host-read Advertising, Performance Measurement, Premium Positioning, Retail Expansion, And Brand Strategy.
Kate Metzinger - Healthcare Marketing, Trust-building, Authentic Storytelling, Marketing Effectiveness, Organizational Change, And Artificial Intelligence In Patient And Provider Experiences.
Episodes
How Lucky Strike Entertainment Is Betting on Screen-Free Experiences
October 08, 2026
As consumers spend more of their lives online, brands are finding new value in getting people together in person.Julie Zukof, Vice President of Brand at Lucky Strike Entertainment, discusses how the company is building demand for screen-free entertainment across Lucky Strike, AMF, and Bolero. She explains how nostalgia can refresh a legacy brand, why bowling competes with everything from bars to streaming, and how Gen Z, families, and league bowlers are shaping the next era of out-of-home exp...
The Rise of Relaxation Beverages
September 24, 2026
Consumers do not only want more energy. Increasingly, they are looking for ways to pause, moderate, and unwind.Zech Francis, CMO of Recess, explains how the functional beverage brand is positioning calm as a counterweight to caffeine, overstimulation, and high-alcohol drinking occasions. He discusses how Recess makes relaxation feel relatable through everyday moments such as a difficult commute, an overloaded inbox, or the Sunday scaries, rather than relying on clinical language or complicate...
How the NFL Is Winning a New Generation of Fans
September 10, 2026
The NFL's most important currency is not a product. It is relevance.Marissa Solis, SVP of Global Brand and Consumer Marketing at the NFL, explains how the league is reaching new generations of fans while staying connected to its core audience. She discusses the global strategy behind the Bad Bunny halftime show, turning players into human stories through the NFL's Helmets Off initiative, creating content for Gen Z, and introducing American football to fans around the world. Hosted on Acast. S...
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Frequently asked questions
How do I get in touch with Wharton Marketing Matters?
Wharton Marketing Matters is hosted by Barbara Kahn and Americus Reed II. Its publicly listed email is marketingtech@wharton.upenn.edu. For guest bookings, the host or producer is usually the best person to reach. Podseeker helps you find direct host and producer contacts and pitch from your own inbox.
What is the email for Wharton Marketing Matters?
The publicly listed email for Wharton Marketing Matters: marketingtech@wharton.upenn.edu.
How many listeners does Wharton Marketing Matters have?
Podseeker estimates Wharton Marketing Matters reaches 100 to 1,000 listeners per episode. Only the publisher has exact numbers.
Who is an ideal guest for Wharton Marketing Matters?
Wharton Marketing Matters typically books industry leaders. Typical guest background: Senior marketing executives, CMOs, brand leaders, and other decision-makers with direct responsibility for marketing strategy, customer growth, brand building, or communications at established organizations. Common among recent guests: Leading marketing strategy for an established brand; Driving brand growth or category expansion; Building customer loyalty and trust. Recent guests include Conley Downing, Joel Bulger, and Krista Weaver.
How hard is it to get booked on Wharton Marketing Matters?
Medium. Guests usually need solid credentials in the topic and an idea that fits the show.
What topics does Wharton Marketing Matters cover?
Recent episodes cover Marketing, Branding, Advertising, Consumer Behavior, and Retail. Pitch an idea tied to one of these topics and mention a recent episode.
Publicly listed emails
marketingtech@wharton.upenn.edu
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