Mi3 Audio Edition

Paul McIntyre, Andrew Birmingham, Nadia Cameron

Booking Overview

A weekly industry interview show focused on marketing, media, agencies and technology, typically featuring senior marketers, agency and media executives, technology leaders, and researchers with relevant commercial or proprietary insights. Credible pitches include CMOs, senior agency or media executives, marketing-technology leaders, and experts with substantial campaign results or original research; booking difficulty is high because guests generally hold prominent industry positions.

Metrics

Episodes: 436

Frequency: Weekly

Rating: 4.6/5.0

Estimated listeners: <1k

Gender skew: Neutral

Location: Australia

Contact Information

Publicly listed emails

podcastowners@arn.com.au

Looking for the right person? Join Podseeker to find direct host and producer contacts and manage your podcast outreach.

Host

Paul McIntyre - Veteran industry journalist and Executive Editor at Mi3, covering developments across marketing, media, agencies and technology.

Andrew Birmingham - Editor covering customer experience, marketing technology and ecommerce at Mi3.

Nadia Cameron - Publisher and editor at Mi3, focused on marketing and the Australian marketing industry.

Booking Intelligence

Booking Requirements

high

Typical Credentials:

Senior marketing, agency, media, commerce or technology executives; established researchers; and leaders able to discuss significant campaigns, business outcomes, industry shifts or proprietary evidence.

Required Achievements:

Leading major brand or business-growth programs, Holding executive roles at prominent companies, agencies or research firms, Producing proprietary research or actionable industry evidence, Receiving industry awards or recognition for marketing effectiveness

Recent Guest Discussions

Thad King - Digital Out-of-home, Attention Thresholds, Campaign Objectives And Media Planning.

Karen Nelson-Field - Digital Out-of-home Attention, Brand Building, Mental Availability And Sales Uplift.

Rajat Agarwal - Agentic Commerce, Artificial Intelligence, Brand Trust, Customer Connection And Digital Commerce.

Nicole Bardsley - Brand-led Growth, Behaviour Change, Marketing Effectiveness And Mature-market Growth.

Adrian McCaffrey - Brand Rejuvenation, Strategic Growth, Customer-first Marketing And Brand-led Commercial Performance.

Recent Topics

Marketing, Advertising, Branding, Technology

Episodes

Here's the recent few episodes on

Mi3 Audio Edition

Attention that translates into brand building plus sales punch: Digital out-of-home’s superpower

August 20, 2026

Not all reach is equal and neither is our level of attention: We know it instinctively, we’re told it, and now we’re getting better understanding into how to apply its qualitative impact to achieve mental availability, brand equity and sales uplift. The good news for digital out-of-home users is that the channel not only commands solid, bankable doses of total attention, it’s delivering the short and long for brands more efficiently than other digital, scrolling formats. QMS...

Agentic AI will reward strong brands built on trust, evidence and customer connection. Mediocre brands will perish

August 06, 2026

Host: Andrew Birmingham, Editor - CX | Martech | Ecom Agentic commerce is about to redraw the shopping journey. AI is moving beyond search and recommendation to evaluate products, weigh trade-offs and increasingly make decisions on the customer’s behalf. For brands, a chatbot and a few tweaks for AI search will not cut it. Winning will require trusted data, credible evidence and enough brand strength to ensure the machines do not reduce everything to price. In the latest edition of the ...

The CMO Awards podcast episode 16: Brand rejuvenation: CMO winners from Bank of Queensland and Uber unpack their playbooks for marketing effectiveness

August 03, 2026

Host: Nadia Cameron, Publisher | Editor – Marketing Brand rejuvenation: How do you honour the legacy while seeking a new narrative that grabs attention, compounds consumer and customer affinity, and delivers new commercial momentum? In this episode, two of our 2026 top 10 CMOs from the CMO Awards – Bank of Queensland marketing chief and #1 CMO of the year, Adrian McCaffrey, and Uber head of marketing and #6 CMO of the year, Nicole Bardsley – unpack what they’ve been do...

Publicly listed emails

podcastowners@arn.com.au

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