Podcast artwork thumbnail for Mi3 Audio Edition

Mi3 Audio Edition

Paul McIntyre, Andrew Birmingham, Nadia Cameron

Booking Overview

A weekly industry interview show focused on marketing, media, agencies and technology, typically featuring senior marketers, agency and media executives, technology leaders, and researchers with relevant commercial or proprietary insights. Credible pitches include CMOs, senior agency or media executives, marketing-technology leaders, and experts with substantial campaign results or original research; booking difficulty is high because guests generally hold prominent industry positions.

Metrics

Episodes: 440

Frequency: Weekly

Rating: 4.6/5.0

Estimated listeners: 100 - 1,000

Gender skew: Neutral

Listener location: Australia

Contact Information

Publicly listed emails

podcastowners@arn.com.au

Looking for the right person? Join Podseeker to find direct host and producer contacts and manage your podcast outreach.

Host

Paul McIntyre - Veteran industry journalist and Executive Editor at Mi3, covering developments across marketing, media, agencies and technology.

Andrew Birmingham - Editor covering customer experience, marketing technology and ecommerce at Mi3.

Nadia Cameron - Publisher and editor at Mi3, focused on marketing and the Australian marketing industry.

Booking Intelligence

Booking Requirements

high
Typical Credentials:  
Senior marketing, agency, media, commerce or technology executives; established researchers; and leaders able to discuss significant campaigns, business outcomes, industry shifts or proprietary evidence.
Required Achievements:  
Leading major brand or business-growth programs, Holding executive roles at prominent companies, agencies or research firms, Producing proprietary research or actionable industry evidence, Receiving industry awards or recognition for marketing effectiveness

Recent Guest Discussions

Thad King - Digital Out-of-home, Attention Thresholds, Campaign Objectives And Media Planning.

Karen Nelson-Field - Digital Out-of-home Attention, Brand Building, Mental Availability And Sales Uplift.

Rajat Agarwal - Agentic Commerce, Artificial Intelligence, Brand Trust, Customer Connection And Digital Commerce.

Nicole Bardsley - Brand-led Growth, Behaviour Change, Marketing Effectiveness And Mature-market Growth.

Adrian McCaffrey - Brand Rejuvenation, Strategic Growth, Customer-first Marketing And Brand-led Commercial Performance.

Recent Topics

Episodes

Here's the recent few episodes on
Mi3 Audio Edition
:

Avoiding the efficiency trap: How marketing shifts from precision to prediction

October 06, 2026

Host: Nadia Cameron, Publisher | Editor – Marketing Marketing teams have become incredibly good at optimising campaigns and communications through ever-more precise data and measurement tools. But have we been pursuing precision and ROI to the point where we’ve optimised and measured ourselves into oblivion? That’s a key question that lies at the heart of the latest Mi3 podcast episode. The second question immediately alongside it: If modern measurement tools are telling us ...

Unpacking Nine’s ‘sofa to street’ proposition: How unmatched local scale and a cohesive cross-channel play will unlock commercial growth for Australian advertisers.

September 24, 2026

This year’s Nine Upfronts gave brands and media buyers a decidedly different narrative to engage in, and it wasn’t just down to the high-production, immersive format of its showcase. Nine put forward a confident content slate that exuded what the locally owned and operated media company does best: Breadth of Australian programming, talent and connection across sports, entertainment, drama, news and lifestyle. But secondly, it revealed the engine fuelling how it’s taking all ...

“Marketing for marketing’s sake is just irresponsible and wrong”: Former CMOs, advisors and board leaders, Stuart Tucker and Nicki Kenyon, on what it really takes to win hearts and minds in the c-s...

September 21, 2026

Host: Nadia Cameron, Publisher | Editor – Marketing There is a constant refrain in the marketing industry and it’s this: That many marketers are brilliant at what they do, but very few are brilliant at marketing the actual profession to the CEO, CFO, boards and executive peers. Lying at the heart of this issue is marketing’s persistently problematic commercial nous and its all-too-commonly crippling ability to connect the dots on what it does to business strategy, growth and...

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Frequently asked questions

Here's some frequently asked questions for
Mi3 Audio Edition
:

How do I get in touch with Mi3 Audio Edition?

Mi3 Audio Edition is hosted by Paul McIntyre and Andrew Birmingham. Its publicly listed email is podcastowners@arn.com.au. For guest bookings, the host or producer is usually the best person to reach. Podseeker helps you find direct host and producer contacts and pitch from your own inbox.

What is the email for Mi3 Audio Edition?

The publicly listed email for Mi3 Audio Edition: podcastowners@arn.com.au.

How many listeners does Mi3 Audio Edition have?

Podseeker estimates Mi3 Audio Edition reaches 100 to 1,000 listeners per episode. Only the publisher has exact numbers.

Who is an ideal guest for Mi3 Audio Edition?

Mi3 Audio Edition typically books industry leaders. Typical guest background: Senior marketing, agency, media, commerce or technology executives; established researchers; and leaders able to discuss significant campaigns, business outcomes, industry shifts or proprietary evidence. Common among recent guests: Leading major brand or business-growth programs; Holding executive roles at prominent companies, agencies or research firms; Producing proprietary research or actionable industry evidence. Recent guests include Thad King, Karen Nelson-Field, and Rajat Agarwal.

How hard is it to get booked on Mi3 Audio Edition?

High. It mostly books established leaders in its field.

What topics does Mi3 Audio Edition cover?

Recent episodes cover Marketing, Advertising, Branding, and Technology. Pitch an idea tied to one of these topics and mention a recent episode.

Publicly listed emails

podcastowners@arn.com.au

Looking for the right person? Join Podseeker to find direct host and producer contacts and manage your podcast outreach.

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