My Food Job Rocks!

Adam Yee

podcast@myfoodjobrocks.com

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Booking Overview

My Food Job Rocks! is a weekly food-industry podcast hosted by serial entrepreneur and food scientist Adam Yee, featuring experts who share career paths and tackle major topics across the food ecosystem. For PR pros, it’s a strong fit for CPG, retail media, founders, and food innovation leaders looking to tell credible, practical stories about building and growing food businesses.

Metrics

Episodes: 379

Frequency: Weekly

Rating: 4.9/5.0

Estimated listeners: 1k-10k

Gender skew: Neutral

Location: USA

Contact Information

podcast@myfoodjobrocks.com

For verified host and producer emails, sign up to view.

Host

Adam Yee - Serial entrepreneur and food scientist, creator of My Food Job Rocks!. He interviews experts across the food industry (from farmers and ingredient manufacturers to entrepreneurs and global players)...

Booking Intelligence

Booking Requirements

medium
Typical Credentials:  
Food industry operators and builders with credible expertise in CPG growth, marketing/branding, retail/shelf strategy, retail media/ecommerce, ingredient/manufacturing, or entrepreneurship. Guests commonly include founders/executives of food brands and related service firms, plus leaders who can explain both career paths and practical industry lessons.
Required Achievements:  
Founded or led a food/CPG company or brand, Scaled distribution (e.g., retail/store expansion or e-commerce growth), Built expertise in marketing, branding, or retail media performance, Demonstrated measurable results (e.g., DTC performance, ad ROI, premiumization outcomes), Recognized participation in food ecosystems (incubators, state programs, or startup networks)

Recent Guest Discussions

Stephanie Zhuang - Transition From Corporate To Fractional/owning A Firm; CPG Brand Management; Analytical Marketing In Cpg; DTC Supplements Vs. Food Performance; Premiumization Math; Questions To Ask Before Going Solo

Mateusz Drela - Retail Media Advertising Mechanics On Amazon/instacart/grocery Apps; Performance Marketing Learnings; What Food CPG Founders Need To Know Before Spending On Ads; Turning Digital Shelf Space Into Sales

Becca Wright - Building A Specialty Food Brand From A Family Recipe; Scaling Distribution To Hundreds Of Stores; Specialty Retail As A Launch Strategy; Demoing Insights; Mindset For CPG Highs/lows; Regional North Carolina Food Ecosystem

Recent Topics

Cpg, Food, Branding, Retail, Ecommerce

Episodes

Here's the recent few episodes on
My Food Job Rocks!
:

From Corporate to Fractional with Stephanie Zhuang, Founder of Title Brand Management

June 04, 2026

Stephanie Zhuang is the founder of Tidal Brand Management, a fractional marketing services firm specializing in startup CPG brands across food, beverage, and supplements. In this episode, we cover her journey from fine arts to corporate brand management at Johnson & Johnson, Kimberly-Clark, Vega, and Campbell’s — and what finally pushed her to go out on her own. Stephanie shares why CPG marketing is more analytical than people realize, why supplements outperform food in DTC, and the real math...

Dig In: How Digital Ads Work In Food with Mateusz Drela, Co-Founder of Retail Media IQ

May 28, 2026

Ever wonder why some food brands seem to blow up on Amazon or Instacart while others burn through their ad budget with nothing to show for it? In this episode, I sit down with Mat Drela, CEO and founder of Retail Media IQ, who has spent 17 years mastering performance marketing across thousands of campaigns. We dig into the world of retail media the ads you see on Instacart, Amazon, and your favorite grocery apps and what CPG founders actually need to know before they spend a single dollar....

Building a Food Business in North Carolina with Becca Wright, Founder and CEO of Piedmont Pennies

May 21, 2026

Becca Wright, founder of Piedmont Pennies, joins the show to share how a grandmother’s cheese cracker recipe became a Southern specialty brand sold in 450+ stores across 47 states. She breaks down why specialty retail is the smartest launchpad for new food brands, how demoing reveals truths your spreadsheet never will, and the mindset shift that keeps founders steady through the highs and lows. We also dig into the North Carolina food ecosystem, Eastern vs. Western barbecue, and what “com...

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