Escape Your Limits & LIFTS

Matthew Januszek, Mohammed Iqbal

Booking Overview

A fitness-industry interview and leadership show covering business strategy, consumer behavior, wellness, technology, and human performance, with recurring external guests including senior executives, founders, and operators from gyms, fitness brands, wellness organizations, and technology companies. Suitable pitches include fitness business leaders, health-club and nonprofit executives, wellness innovators, equipment and technology founders, and experts on AI, member engagement, or changing fitness trends; booking difficulty is medium.

Metrics

Episodes: 492

Frequency: Weekly

Rating: 4.9/5.0

Estimated listeners: 1k-10k

Gender skew: Unknown

Location: USA

YouTube: 113.0k subscribers

Instagram: 22.0k followers

Contact Information

Publicly listed emails

wendy.de.knoop@escapefitness.com

Looking for the right person? Join Podseeker to find direct host and producer contacts and manage your podcast outreach.

Host

Matthew Januszek - Co-founder of Escape Fitness and host focused on fitness-industry leadership, business strategy, and the mindset behind success.

Mohammed Iqbal - SweatWorks executive and co-host covering fitness-industry news, technology, consumer behavior, and business trends.

Booking Intelligence

Booking Requirements

medium

Typical Credentials:

CEOs, founders, senior operators, and directors from fitness brands, gyms, health clubs, wellness organizations, equipment manufacturers, and fitness technology companies.

Required Achievements:

Executive leadership of a fitness, wellness, or fitness-technology organization, Operational experience growing or adapting gyms, studios, health clubs, or community fitness programs, Demonstrated expertise in member experience, strength training, wellness, AI, fitness technology, or changing consumer behavior

Recent Guest Discussions

Ernest Kaehler - Changing Gym-floor Expectations, Younger Fitness Consumers, Strength Equipment, And Facility Design

Crystal Trawick - Adapting Fitness And Wellness Services To Local Communities, Innovation, AI, And Operational Sustainability

Hodge Patterson - The Ymca’s Role In Community Infrastructure, Member Value, Social Responsibility, And Sustainable Operations

Boyd Williams - How Community, Relationships, Facilities, And Technology Help The YMCA Remain Relevant

Dan Wille - Fitness Trends, Equipment Ecosystems, Consumer Lifestyles, AI, And The Expansion Of Fitness Into Hospitality And Multifamily Settings

Recent Topics

Health, Fitness, Gym Management, Wellness, Strength Training

Episodes

Here's the recent few episodes on

Escape Your Limits & LIFTS

Planet Fitness, HYROX & Padel | Clues to Fitness's Next Big Shift?

October 04, 2026

Welcome to another episode of LIFTS, where we explore the future of fitness, wellness and human performance. In this episode, hosts Matthew Januszek and Mohammed Iqbal are joined by James Hurlock, founder of Fitura Brands, to explore some of the biggest shifts currently reshaping fitness, sport and wellness. James has spent much of his career building and scaling fitness brands internationally. He played a key role in the global growth of F45, which expanded to more than 1,800 locations acros...

Australia Special: Is Australia Showing Us What's Next in Fitness?

September 27, 2026

Why does Australia continue to punch above its weight in the global fitness industry? In this Australian special of LIFTS, Matthew Januszek is joined by Mohammed Iqbal, reporting from Melbourne after spending the week meeting BFT, KX Pilates and Strong Pilates. Matthew and Mo explore why Australia has become such an influential fitness market and what operators elsewhere could learn from its approach to franchising, Pilates, member engagement, community, recovery and competitive fitness. They...

Are the Biggest Fitness Brands Losing Their Grip on the Consumer?

September 20, 2026

Is the fitness industry still telling consumers what they want — or are consumers increasingly telling the industry what it needs to deliver? In this episode of LIFTS, Matthew Januszek and Mohammed Iqbal unpack some of the biggest stories shaping health, fitness and wellness. They discuss the questions being raised around wearable accuracy, how WeightWatchers has responded to the rise of GLP-1s, and why consumers using GLP-1s could represent an important opportunity for the fitness industry. ...

Publicly listed emails

wendy.de.knoop@escapefitness.com

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