Escape Your Limits & LIFTS

Matthew Januszek, Mohammed Iqbal
wendy.de.knoop@escapefitness.com (+1 verified host & producer email)

Booking Overview

Escape Your Limits & LIFTS pairs an “inside the mind” fitness leadership angle with a weekly breakdown of what fitness operators should take away from industry tech and business shifts. For guests, it’s a strong platform for fitness-tech executives and operators to share practical, outcome-focused lessons with a decision-maker audience.

Metrics

Episodes: 472

Frequency: Weekly

Rating: 4.9/5.0

Estimated listeners: 1k-10k

Gender skew: Male

Location: USA

YouTube: 112.0k subscribers

Instagram: 22.0k followers

30s Ad: 80 - 99, 60s Ad: 95 - 114

Host

Matthew Januszek - Co-founder of Escape Fitness. Hosts Escape Your Limits & LIFTS, focused on fitness leadership mindset and practical strategy for operators and leaders in health and fitness.

Mohammed Iqbal - Host of LIFTS; associated with SweatWorks. Leads conversations with fitness-industry leaders around fitness technology, operations, member experience, and performance-driven growth.

Booking Intelligence

Booking Requirements

medium
Typical Credentials:  
Fitness industry operators, consultants, or fitness-tech leaders (often CEOs/executive chairmen/principals) who can translate industry change into actionable frameworks around member experience, retention, and operational/technology decisions.
Required Achievements:  
Executive leadership in fitness technology or fitness brands, Published frameworks, consulting track records, or recognized operator expertise, Board/chairman/CEO-level visibility in relevant wellness/tech segments, Demonstrated ability to speak to measurable business outcomes (retention, frequency, productivity, revenue)

Recent Guest Discussions

Frank Britt - Recovery Robotics Economics; Business Model Restructuring; Ai/personalisation/diagnostics For Recovery; Future Of Recovery In Wellness And Hospitality; Turnaround Lessons From Insolvency

Al Noshirvani - Fitness Technology As Infrastructure; Decision Frameworks For Ai/operations; Payments Strategy; Platform Configurability/extensibility; Measurable Outcomes For Member Experience And Bottom Line

JJ Creegan - Gym Growth Drivers With Emphasis On Member Frequency; Operational Fragility And Scalable Systems; SCREAM Framework; Lead Funnel Mechanics; Retention Vs Acquisition

Recent Topics

Fitness, Fitness Tech, Gym Operations, Technology, Member Retention, Strategy, Leadership, Payments, Artificial Intelligence, Platforms

Episodes

Here's the recent few episodes on
Escape Your Limits & LIFTS
:

LIFTS Episode 124 – The $128 Million Recovery Tech Collapse: What Really Happened at Aescape | with Frank Britt

May 17, 2026

Welcome to the latest episode of LIFTS, your bite-sized dose of the latest fitness industry trends and stories. In this episode, hosts Matthew Januszek and Mohammed Iqbal are joined by Frank Britt, CEO of Aescape, for a deep dive into one of the most talked-about stories in wellness technology this year. After reports emerged that Aescape entered insolvency proceedings following a reported $157 million shortfall, the conversation around recovery robotics quickly shifted from innovation to sur...

LIFTS Episode 123 – Fitness Technology Is No Longer Software. It's Infrastructure | with Al Noshirvani

May 10, 2026

Welcome to the latest episode of LIFTS, your bite-sized dose of the latest fitness industry trends and stories. In this episode, hosts Matthew Januszek and Mohammed Iqbal explore one of the most important shifts in the fitness industry today: technology is no longer just a support function, it's a core driver of growth. Joined by Al Noshirvani, Executive Chairman of Alta Technology Group, the conversation dives into how operators should rethink their approach to AI, payments, and platform dec...

LIFTS Episode 122 – Your Gym Isn't Growing… Because Your Members Don't Show Up | with JJ Creegan

May 03, 2026

Welcome to the latest episode of LIFTS, your bite-sized dose of the latest fitness industry trends and stories. In this episode, hosts Matthew Januszek and Mohammed Iqbal explore one of the most overlooked drivers of growth in the fitness industry: member frequency. Joined by JJ Creegan, Principal at Creegan Co., the conversation dives into why many gyms plateau despite strong demand and continued industry growth. While headlines suggest the fitness industry is thriving, with rising revenues ...

Get your clients booked on top podcasts

Try us risk free with a FREE 3 days trial.

Start Your Free Trial

Join hundreds of PR teams using Podseeker to pitch and land bookings