Escape Your Limits & LIFTS

Matthew Januszek, Mohammed Iqbal

wendy.de.knoop@escapefitness.com

For verified host and producer emails, sign up to view.

Booking Overview

This show spotlights fitness industry leadership and business strategy, with guests who bring expertise in scaling, retention, investment, and transformation. For PR outreach, it’s a strong fit for founders, executives, and specialists who can translate industry insights into actionable takeaways for health and fitness operators.

Metrics

Episodes: 479

Frequency: Weekly

Rating: 4.9/5.0

Estimated listeners: 1k-10k

Gender skew: Male

Location: USA

YouTube: 112.0k subscribers

Instagram: 22.0k followers

Contact Information

wendy.de.knoop@escapefitness.com

For verified host and producer emails, sign up to view.

Host

Matthew Januszek - Co-founder of Escape Fitness. He hosts both segments of the LIFTS (with Mohammed Iqbal) and Escape Your Limits (as the lead host) and discusses leadership and success mindset in health and fitness.

Mohammed Iqbal - Co-host of LIFTS alongside Matthew Januszek. The show positions him as a perspective-giver on breaking fitness industry news and industry influencer mindset content.

Booking Intelligence

Booking Requirements

medium
Typical Credentials:  
Senior fitness/healthcare executives (CEOs/chairmen/co-founders), industry leaders in connected fitness and human performance, and recognized specialists/authorities (e.g., retention science) plus investment/finance professionals with hands-on advising experience in the sector.
Required Achievements:  
CEO/Co-founder leadership roles in health/fitness companies, Notable industry transformation work (e.g., mergers, scaling platforms, turnarounds), Recognition as an authority via large-scale research or widely cited expertise (e.g., multi-million member-record analysis), Advising roles at the intersection of fitness and capital markets (valuation/transaction guidance)

Recent Guest Discussions

Frank Britt - Personal Battle With Leukemia; Turnaround Of Aescape; Recovery, Robotics, And Evidence-based Innovation

Brandon Dawson - Leadership Principles For Scaling; Human Optimization; Personalized Healthcare; AI In Human Optimization

Philipp Roesch-Schlanderer - Egym/wellpass Merger; AI Transforming Functions; Shifting Fitness Toward Prevention

Aarti Kapoor - How Investors Evaluate Fitness Businesses; Valuation Metrics; Boutique Fitness Lessons; HVLP Operators; Franchising; Preparing Businesses For Investment/acquisition/expansion

Dr. Paul Bedford - Member Retention And Consumer Behavior; Why Members Leave; Multi-membership Trends; Role Of Community And Member Interactions; Improving Member Experiences

Recent Topics

Fitness, Healthcare, Leadership, Business, Investment

Episodes

Here's the recent few episodes on
Escape Your Limits & LIFTS
:

LIFTS Episode 131 – Inside Athletech New York: The Biggest Ideas Shaping Fitness LIFTS LIVE in New York

July 05, 2026

Welcome to a special edition of LIFTS x Athletech, where we explore the future of fitness, wellness and human performance. Recorded live at Athletech in New York, hosts Matthew Januszek and Mohammed Iqbal are joined by five industry leaders to discuss the trends already transforming the fitness industry and what operators need to do to stay ahead. As fitness, healthcare, AI, wearable technology, recovery and longevity continue to converge, today's leaders are redefining what a fitness busines...

LIFTS Episode 130 – The CEOs Rebuilding Fitness | Leadership Lessons from the Industry's Biggest Transformations

June 28, 2026

Welcome to a special edition of LIFTS x Connected Health & Fitness, brought to you by Cascadia, where we explore the future of fitness, wellness, and human performance. Recorded live during an exclusive CEO Leadership Dinner at the Connected Health & Fitness Summit in New York, hosts Matthew Januszek and Mohammed Iqbal are joined by three industry leaders to discuss what it takes to lead through transformation in one of the world's fastest-evolving industries. As fitness, healthcare, AI, long...

LIFTS Episode 129 - Wall Street's Fitness Investment Playbook: What Builds Value & What Kills Deals | with Aarti Kapoor

June 21, 2026

Welcome to LIFTS, where we explore the future of fitness, wellness, and human performance. In this episode, hosts Matthew Januszek and Mohammed Iqbal are joined by Aarti Kapoor, investment banker, fitness industry advisor, and one of the leading voices at the intersection of fitness, capital markets, and business growth. This conversation explores how investors evaluate fitness businesses, what separates scalable brands from lifestyle businesses, and why some concepts attract capital while ot...

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