wendy.de.knoop@escapefitness.com
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Booking Overview
Metrics
Episodes: 474
Frequency: Weekly
Rating: 4.9/5.0
Estimated listeners: 1k-10k
Gender skew: Male
Location: USA
YouTube: 112.0k subscribers
Instagram: 22.0k followers
Contact Information
wendy.de.knoop@escapefitness.com
For verified host and producer emails, sign up to view.
Host
Matthew Januszek - Co-founder of Escape Fitness. Hosts Escape Your Limits & LIFTS, focused on fitness leadership mindset and practical strategy for operators and leaders in health and fitness.
Mohammed Iqbal - Host of LIFTS; associated with SweatWorks. Leads conversations with fitness-industry leaders around fitness technology, operations, member experience, and performance-driven growth.
Booking Intelligence
Booking Requirements
Recent Guest Discussions
Frank Britt - Recovery Robotics Economics; Business Model Restructuring; Ai/personalisation/diagnostics For Recovery; Future Of Recovery In Wellness And Hospitality; Turnaround Lessons From Insolvency
Al Noshirvani - Fitness Technology As Infrastructure; Decision Frameworks For Ai/operations; Payments Strategy; Platform Configurability/extensibility; Measurable Outcomes For Member Experience And Bottom Line
JJ Creegan - Gym Growth Drivers With Emphasis On Member Frequency; Operational Fragility And Scalable Systems; SCREAM Framework; Lead Funnel Mechanics; Retention Vs Acquisition
Recent Topics
Episodes
LIFTS Episode 126 - Why the Fastest-Growing Workout Category in America Is Also the Most Misunderstood | with Dr. Brent Anderson
May 31, 2026
Welcome to LIFTS, where we explore the future of fitness, wellness, and human performance. In this episode, hosts Matthew Januszek and Mohammed Iqbal are joined by Dr. Brent Anderson, founder of Polestar Pilates, physical therapist, educator, and one of the most respected voices in the global Pilates industry. Pilates has become one of the fastest-growing categories in fitness. Participation continues to rise, studios are expanding globally, and demand shows little sign of slowing down. Yet d...
LIFTS Episode 125 - Is the Fitness Industry Ready for the Performance Medicine Era? | with Dr. Nestor Rodriguez
May 24, 2026
Welcome to LIFTS, where we explore the future of fitness, wellness, and human performance. In this episode, hosts Matthew Januszek and Mohammed Iqbal are joined by Dr. Nestor Rodriguez for a deep dive into one of the biggest shifts happening across healthcare, fitness, and longevity: the move from reactive "sick care" to proactive performance medicine. For decades, healthcare systems have largely focused on treating illness after it appears. But a new model is beginning to emerge - one centre...
LIFTS Episode 124 – The $128 Million Recovery Tech Collapse: What Really Happened at Aescape | with Frank Britt
May 17, 2026
Welcome to the latest episode of LIFTS, your bite-sized dose of the latest fitness industry trends and stories. In this episode, hosts Matthew Januszek and Mohammed Iqbal are joined by Frank Britt, CEO of Aescape, for a deep dive into one of the most talked-about stories in wellness technology this year. After reports emerged that Aescape entered insolvency proceedings following a reported $157 million shortfall, the conversation around recovery robotics quickly shifted from innovation to sur...
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