Bulletproof Your CPG Brand

Publicly listed emails

dan@cms4cpg.com

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343. Sales Went Up. What Did You Actually Buy With the Promotion?

October 14, 2026

343. Imagine a promotion lifts sales by 35%. That sounds like a win. But did you acquire a valuable shopper, create a new occasion, increase the basket, earn repeat purchases, or simply pay someone to buy three weeks of product early? In Episode 343 of Bulletproof Your CPG Brand, I explain why measuring trade promotion ROI requires more than looking at sales lift. An event can look great on the chart while margin erosion, allowances, retailer deductions and delayed cash recovery leave the bra...

342. The Data Said, Delete It. Here's Why That Could Have Been an Expensive Mistake.

October 07, 2026

342. A category management report can be mathematically correct and still point you toward the wrong decision. In this episode of Bulletproof Your CPG Brand, I share what happened when one of the lowest-velocity, highest-margin items in an assortment looked like an obvious candidate for deletion. The ranking made sense. What it could not fully show was the job the item was doing for the shopper, retailer and category. I break down three questions I use to pressure-test an assortment recommend...

341. I Didn't Make the Decision. I Still Paid for It.

September 29, 2026

341. I didn't make the decision. I fought against it. And I still paid for it dearly. Years ago, I helped build a mission-driven CPG company that I believed could make a meaningful difference. I put my consulting practice on hold. I invested my savings, retirement money and eventually credit cards. I built the website, sales materials, pitch decks and helped fund the work required to get the business moving. Then a financing decision I had fought against moved forward without me. My ownership...

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How do I get in touch with Bulletproof Your CPG Brand?

Bulletproof Your CPG Brand is hosted by Daniel Lohman. Its publicly listed email is dan@cms4cpg.com. For guest bookings, the host or producer is usually the best person to reach. Podseeker helps you find direct host and producer contacts and pitch from your own inbox.

What is the email for Bulletproof Your CPG Brand?

The publicly listed email for Bulletproof Your CPG Brand: dan@cms4cpg.com.

How many listeners does Bulletproof Your CPG Brand have?

Podseeker estimates Bulletproof Your CPG Brand reaches 100 to 1,000 listeners per episode. Only the publisher has exact numbers.

Who is an ideal guest for Bulletproof Your CPG Brand?

Bulletproof Your CPG Brand typically books working professionals with real expertise. Typical guest background: CPG founders, brand operators, and retail-growth professionals with direct experience in retail expansion, distribution, category management, shopper insights, trade marketing, or retail execution. Common among recent guests: Built or scaled a CPG brand in retail; Managed retail expansion, distribution, or retailer relationships; Applied practical shopper, category, trade, or retail-execution expertise. Recent guests include Julia Klein.

How hard is it to get booked on Bulletproof Your CPG Brand?

Low. A guest with relevant expertise and a clear angle for its audience has a realistic chance.

What topics does Bulletproof Your CPG Brand cover?

Recent episodes cover Business, Entrepreneurship, Consumer Packaged Goods, Retail Strategy, and Category Management. Pitch an idea tied to one of these topics and mention a recent episode.