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'Don’t let the magic leave the building'; Creating a hospitality empire

September 28, 2026

In today’s episode, we were sit down with one half of Baker Bleu, Mike Russell. We discuss the difficulties in building a successful bakery empire, the realities of running a business in the hospitality industry, and what it takes to turn a passion for baking into a thriving brand. Mike also shares the story behind Baker Bleu, the lessons he’s learned along the way, and his approach to building a business that stands out in an increasingly competitive industry.See omnystudio.com/l...

The Power of Usage Occasion

September 21, 2026

Today Russ and Freddie dive deep into modern marketing strategies, dissecting how ad budgets are shifting from traditional TV to creator-driven campaigns, highlighting viral approaches from Vaseline and Cadbury. The discussion explores the mechanics of creative briefs, the power of returning to a brand's core identity, and how shifts in parent ownership impact major brands. We watch:  Tennis Etiquette Reel Cadbury See omnystudio.com/listener for privacy information.

'Put a Dent in the Universe': Creating Iconic Ads with Jeff Goodby & Eamonn Dixon

September 14, 2026

In this special edition of Admission, advertising legends Jeff Goodby and Eamonn Dixon join Russell Howcroft and Freddie Young to share the untold stories behind iconic campaigns like "Got Milk?" and how to stand out in a crowded market. Together, they unpack the art of pitching simple ideas, what top execs really look for when hiring talent, and why AI will never replace human intuition in creativity.See omnystudio.com/listener for privacy information.