AdMission

Russel Howcroft, Freddie Young

Booking Overview

A weekly advertising and marketing analysis show focused on campaigns, brands, industry news, and creative strategy, with occasional external interviews featuring senior media and brand figures. Suitable pitches include founders, marketing executives, media leaders, and campaign strategists with notable industry achievements; booking difficulty is medium.

Metrics

Episodes: 100

Frequency: Weekly

Rating: 4.9/5.0

Estimated listeners: 1k-10k

Gender skew: Neutral

Location: Australia

YouTube: 483.0k subscribers

Instagram: 98.0k followers

Contact Information

Publicly listed emails

podcasts@taptmedia.com.au

Looking for the right person? Join Podseeker to find direct host and producer contacts and manage your podcast outreach.

Host

Russel Howcroft - Australian advertising executive and industry commentator known for analyzing advertising campaigns, brands, and marketing strategy.

Freddie Young - Advertising and marketing commentator focused on campaigns, brands, and developments in the advertising industry.

Booking Intelligence

Booking Requirements

medium

Typical Credentials:

Senior advertising, marketing, brand, or media professionals; founders and executives behind notable companies, platforms, or campaigns.

Required Achievements:

Founding or leading a recognized media, marketing, or advertising organization, Developing influential campaigns, brands, or audience-growth strategies, Building significant trust, reach, or influence in the media or advertising industry

Recent Guest Discussions

Sam Koslowski - The Early Development Of The Daily Aus And How It Built Trust With A Young Australian Audience.

Recent Topics

Advertising, Marketing, Branding, Campaigns

Episodes

Here's the recent few episodes on

AdMission

The Masterclass in Modern Marketing: With Mark Ritson

August 17, 2026

In today’s episode, we sit down with Mark to cut through modern marketing hype and focus on the fundamentals that actually drive growth. We chat about the harsh realities of brand building, the rise of AI and synthetic data, and we had an exclusive sneak peek at Mark's upcoming project on history’s greatest marketing case studies. We watch: Heinz See omnystudio.com/listener for privacy information.

What happens when brands stop selling perfection

August 11, 2026

In today's chat Russ and Freddie discuss AI advertising tools, key media strategy and Coca-Cola’s shift toward addressing real "human problems." Plus, they question whether the BBC's latest 3.5-minute ad campaign is brilliant or a bit too atmospheric. We watch: The Economist Coca-Cola BBC See omnystudio.com/listener for privacy information.

"It's still about presence": Why Coca-Cola is the ultimate marketing power

August 03, 2026

Kidney Health Australia launches new campaign, results are in for ADIDAS' bottom-line post FIFA spending spree, Coca-Cola’s new can design appears to blur Classic and Zero Sugar (suggesting a quiet succession plan for the future of the brand) & Monzo’s “Get busy living” platform pushes banking into the background. We watch: Kidney Health Australia Monzo See omnystudio.com/listener for privacy information.

Publicly listed emails

podcasts@taptmedia.com.au

Looking for the right person? Join Podseeker to find direct host and producer contacts and manage your podcast outreach.

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