Unpackaged Goods

Publicly listed emails

jonathan@pickleadvisors.com

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Why Oura Walked Away From Its IPO + Afternoon Toast's Kimmy Pace on Building a Brand Nights and Weekends

October 09, 2026

This week on Unpackaged Goods: why Oura walked away from an IPO with demand to spare, plus Kimmy Pace, founder of Afternoon Toast, on building a brand on nights and weekends.In the news:- Oura postpones its IPO despite orders reportedly 4x the shares on offer, and why profit buys you the right to wait- Wella's debt and Shein's rough public debut- Dose, Manucurist and Stride: selling from strength- California's non-ultraprocessed seal and AB 2030 supplement rules- Galleri's...

Graza Hires Lazard, Costco Goes Kirkland on Electrolytes + The Founder Making Sparkling Bone Broth (Marro)

September 30, 2026

This week in CPG: Graza hires Lazard to explore a sale, Costco launches a Kirkland electrolyte, and the Whole Foods LEAP class is announced. Then Nick Foreste, founder of Marrō, on making the first cold, canned, sparkling bone broth.IN THE NEWS (every story is in The Deeter Digest)- Graza hires Lazard and is reportedly seeking up to $600M- Costco turns electrolytes into a Kirkland product, and what it means for the brand behind them- Hoplark and The Outset: when fame and being early don'...

From Locker Rooms to Retail: NextFoods CEO Marc Seguin on Cheribundi & GoodBelly

September 23, 2026

What does it take to turn a product trusted by athletes into a brand more consumers discover on the shelf?Jonathan Deeter sits down with Marc Seguin, CEO of NextFoods, the company behind Cheribundi and GoodBelly, to unpack the decisions behind their next stage of growth.Marc explains how Cheribundi built its sports-team business, why availability matters as much as awareness, and how NextFoods is bringing two brands together under one team. They also explore GoodBelly’s innovation pipeline, c...

The Firebelly Social Show · Low booking difficulty · < 100 listeners

Healthy Hustle Spotlight · Medium booking difficulty · 100 - 1,000 listeners

SHELFSPACE · Medium booking difficulty · 100 - 1,000 listeners

How do I get in touch with Unpackaged Goods?

Unpackaged Goods is hosted by Jonathan Deeter. Its publicly listed email is jonathan@pickleadvisors.com. For guest bookings, the host or producer is usually the best person to reach. Podseeker helps you find direct host and producer contacts and pitch from your own inbox.

What is the email for Unpackaged Goods?

The publicly listed email for Unpackaged Goods: jonathan@pickleadvisors.com.

How many listeners does Unpackaged Goods have?

Podseeker estimates Unpackaged Goods reaches fewer than 100 listeners per episode. Only the publisher has exact numbers.

Who is an ideal guest for Unpackaged Goods?

Unpackaged Goods typically books working professionals with real expertise. Typical guest background: Founders, co-founders, and senior executives of consumer packaged goods brands, particularly professionals with differentiated products, meaningful retail or direct-to-consumer traction, distinctive sourcing or formulation expertise, or relevant distribution partnerships. Common among recent guests: Launching or scaling a differentiated CPG brand; Securing retail distribution or strategic partnerships; Developing innovative food, beverage, nutrition, or consumer products. Recent guests include Jess Haghani.

How hard is it to get booked on Unpackaged Goods?

Medium. Guests usually need solid credentials in the topic and an idea that fits the show.

What topics does Unpackaged Goods cover?

Recent episodes cover Cpg, Brand Building, Food, Nutrition, and Retail. Pitch an idea tied to one of these topics and mention a recent episode.