Podcast artwork thumbnail for Tone It Down

Tone It Down

Karena Dawn

Booking Overview

A weekly interview show focused on women’s fitness, wellness, self-care, nutrition, body confidence, and related lifestyle topics, featuring external experts, coaches, creators, and founders. Credible pitches include established wellness and sexual-health experts, fitness professionals, beauty entrepreneurs, and consumer-brand founders with practical expertise and an existing platform; booking difficulty is medium.

Metrics

Episodes: 36

Frequency: Weekly

Rating: 4.7/5.0

Estimated listeners: 100 - 1,000

Gender skew: Female

Listener location: USA

YouTube: 764.0k subscribers

Instagram: 1.0M followers

Contact Information

Publicly listed emails

toneitdown@toneitup.com

Looking for the right person? Join Podseeker to find direct host and producer contacts and manage your podcast outreach.

Host

Karena Dawn - Fitness and wellness entrepreneur, cofounder of Tone It Up, and creator of a women-focused wellness community and fitness platform.

Booking Intelligence

Booking Requirements

medium
Typical Credentials:  
Recognized wellness, women’s health, fitness, beauty, or lifestyle professionals; founders of relevant consumer brands; and creators or coaches with substantial subject-matter expertise and an established audience.
Required Achievements:  
Founded or led a wellness, fitness, beauty, or lifestyle brand, Built an established professional practice, media platform, or audience, Developed recognized expertise in women’s health, fitness, beauty, or self-care

Recent Guest Discussions

Gabriella Espinosa - Sexual Wellness, Pleasure, Hormone Health, Body Confidence, Anatomy, And Communicating Desires Without Shame.

Jacqueline Kasen - Strength Training, Body Image, Fitness Motivation, Peptide And Glp-1 Culture, Supplements, Muscle And Bone Health, And Sustainable Fitness Habits.

Jacqueline Kasen - Strength Training, Peptide Culture, Fitness Trends, Supplements, Lifting Technique, And The Relationship Between Medical Care And Fitness.

Recent Topics

Women's Fitness, Wellness, Self Care, Nutrition, Beauty

Episodes

Here's the recent few episodes on
Tone It Down
:

I Am Safe, I Am Grateful: How I Handle Morning Anxiety

October 13, 2026

Your DMs, messages and voicemails kept asking the same thing: how do I manage my anxiety? So this week, Karena is sitting down solo to talk about the anxious mornings so many of us know too well. Karena breaks down the science of the morning cortisol spike, why women in perimenopause feel it so strongly, and the daily practices that have helped her feel like herself again. From her go-to gratitude mantra to breath work, a green-highlighter to-do list and a new take on morning coffee, this epi...

Be the CEO of Your Own Health: Ways2Well CCO Danese Rexroad on Labs, HRT & Longevity

October 07, 2026

This week on Tone It Down, Karena sits down with Danese Rexroad, the OG Chief Clinical Officer at Ways2Well, a Texas-based preventative healthcare company. Danese spent 15 years in trauma and the ER before moving into preventative wellness, and one night in the trauma unit changed how she sees everything: your baseline health shapes your outcome. She explains the difference between "normal" and "optimal" blood work, which hormones shift first in perimenopause, and why so many women get handed...

Fall Check-In: Friendship After 40, Female Loneliness & the TIU Fall Challenge

September 29, 2026

In this autumn check-in episode of Tone It Down, Karena sits down solo to chat about the season of new routines, the loneliness so many women feel in their 40s and 50s, and why she built this year's Fall Challenge around the one thing we’re all nostalgic for: being together. She shares the simple, real-life ways she's been making new friends (shy girls, this one's for you!), explains why you don't have to wait until January to feel good, and answers your voicemails about her favorite creators...

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Frequently asked questions

Here's some frequently asked questions for
Tone It Down
:

How do I get in touch with Tone It Down?

Tone It Down is hosted by Karena Dawn. Its publicly listed email is toneitdown@toneitup.com. For guest bookings, the host or producer is usually the best person to reach. Podseeker helps you find direct host and producer contacts and pitch from your own inbox.

What is the email for Tone It Down?

The publicly listed email for Tone It Down: toneitdown@toneitup.com.

How many listeners does Tone It Down have?

Podseeker estimates Tone It Down reaches 100 to 1,000 listeners per episode. Only the publisher has exact numbers.

Who is an ideal guest for Tone It Down?

Tone It Down typically books industry leaders. Typical guest background: Recognized wellness, women’s health, fitness, beauty, or lifestyle professionals; founders of relevant consumer brands; and creators or coaches with substantial subject-matter expertise and an established audience. Common among recent guests: Founded or led a wellness, fitness, beauty, or lifestyle brand; Built an established professional practice, media platform, or audience; Developed recognized expertise in women’s health, fitness, beauty, or self-care. Recent guests include Gabriella Espinosa, Jacqueline Kasen, and Jacqueline Kasen.

How hard is it to get booked on Tone It Down?

Medium. Guests usually need solid credentials in the topic and an idea that fits the show.

What topics does Tone It Down cover?

Recent episodes cover Women's Fitness, Wellness, Self Care, Nutrition, and Beauty. Pitch an idea tied to one of these topics and mention a recent episode.

Publicly listed emails

toneitdown@toneitup.com

Looking for the right person? Join Podseeker to find direct host and producer contacts and manage your podcast outreach.

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