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The MAFFEO DRINKS Podcast

Chris Maffeo

Booking Overview

This is an interview-led business podcast focused on how beverage and alcohol brands are built, distributed, and grown, with recurring guests who are founders, brand executives, distributors, and drinks-industry specialists. Credible pitches include beverage founders, craft-spirit operators, brand strategists, trade-advocacy leaders, distributors, and hospitality experts with substantial market experience; booking is likely medium difficulty because the show actively features senior industry practitioners but is more niche than a mainstream business podcast.

Metrics

Episodes: 150

Frequency: Weekly

Rating: 4.6/5.0

Estimated listeners: 100 - 1,000

Listener location: United Kingdom

Instagram: 2.8k followers

Page updated: Oct 28, 2026 · How we check this data

Contact Information

Publicly listed emails

cm@maffeodrinks.com

Looking for the right person? Join Podseeker to find direct host and producer contacts and manage your podcast outreach.

Host

Chris Maffeo - Founder of MAFFEO DRINKS with more than 20 years of experience across 30+ markets in the drinks industry.

Booking Intelligence

Booking Requirements

medium
Typical Credentials:  
Beverage-industry founders, senior brand or advocacy executives, spirits producers, distributors, and hospitality professionals with meaningful operating experience and demonstrated market impact.
Required Achievements:  
Founded or led a beverage, spirits, or hospitality business, Built or expanded a drinks brand across multiple markets, Held senior commercial, brand, or advocacy roles at established beverage companies, Developed influential distribution, trade, or on-premise strategies

Recent Guest Discussions

Philip Duff - Beer And Spirits Sales Strategies, Distribution, Category Education, Brand Building, Martini Culture, And Consumer Drinking Trends.

Claire Warner - Trade Advocacy, On-trade Brand Building, Hospitality Measurement, Bartender Engagement, Bar Segmentation, Competitions, And Consumer Education.

Kaitlin Wilkes - On-trade Sales, Bartender Relationships, Brand Marketing, Account Strategy, Guest Shifts, And Building Loyal Bar Accounts.

Paul Hletko - Craft-spirit Entrepreneurship, Founder-led Sales, Hiring, Distributor Relationships, Market Segmentation, And Bottom-up Brand Building.

Jean-Robert Bellanger - Craft-spirits Brand Building, Category Revitalization, Portfolio Strategy, International Distribution, Field Marketing, Collaborations, And Limited Editions.

Recent Topics

Beverage, Spirits, Branding, Distribution, Hospitality

Episodes

Here's the recent few episodes on
The MAFFEO DRINKS Podcast
:

Win As The Modifier, Not The Lead Ingredient | David Wood | Liana Collection | Maffeo's Cut #014

October 25, 2026

Join The Maffeo Drinks Substack for Episode Analysis!David Wood, founder of Liana Collection, a UK-based premium drinks importer and distributor."You can really build brands through kind of death by a thousand cuts."00:00 How Do You Pick A Brand That Actually Fits Your Portfolio?03:51 Why Create Your Own Category Instead Of Fishing In The Same Pond?06:41 Why Be The Modifier Instead Of The Lead Ingredient?09:24 What Happens When You Force A Brand Into The Lead Role Too Soon?11:00 Can A Stealth...

133 | Chris Maffeo & Mark Burgess | What a Bottom-Up Mindset Looks Like in Career, Strategy and Leadership

October 18, 2026

Join The Maffeo Drinks Substack for Episode Analysis!Mark Burgess is a global executive search consultant with AIMS International who turns the mic around to interview MAFFEO DRINKS host Chris Maffeo about twenty-plus years of building brands across 30+ markets.What separates leaders who reach their potential from those who never quite fulfill it? Why do experienced leaders and well-funded companies still default to top-down strategy? How much does successful brand building need to change fro...

Meet The Drinker Where They Are In Their Whisky Journey | André de Almeida | Inside the Cask | Maffeo's Cut #013

October 11, 2026

Join The Maffeo Drinks Substack for Episode Analysis!André de Almeida, a drinks industry consultant with twenty years across Loch Lomond Group, William Grant & Sons and Edrington and founder of Inside the Cask, on why the liquid comes first and how every drinker takes a different road into whisky."There's a whisky out there for every consumer. It's just a question of finding which one is right for you."0:14 Why should the liquid come before the brand world if you want to sell the second b...

Similar Podcasts

Podcast(s) similar to
The MAFFEO DRINKS Podcast
:

The Food Mentor · Medium booking difficulty · < 100 listeners

Bottled in China: A Wine & Food Podcast · Medium booking difficulty · 1,000 - 10,000 listeners

Frequently asked questions

Here's some frequently asked questions for
The MAFFEO DRINKS Podcast
:

How do I get in touch with The MAFFEO DRINKS Podcast?

The MAFFEO DRINKS Podcast is hosted by Chris Maffeo. Its publicly listed email is cm@maffeodrinks.com. For guest bookings, the host or producer is usually the best person to reach. Podseeker helps you find direct host and producer contacts and pitch from your own inbox.

What is the email for The MAFFEO DRINKS Podcast?

The publicly listed email for The MAFFEO DRINKS Podcast: cm@maffeodrinks.com.

How many listeners does The MAFFEO DRINKS Podcast have?

Podseeker estimates The MAFFEO DRINKS Podcast reaches 100 to 1,000 listeners per episode. Only the publisher has exact numbers.

Who is an ideal guest for The MAFFEO DRINKS Podcast?

The MAFFEO DRINKS Podcast typically books industry leaders. Typical guest background: Beverage-industry founders, senior brand or advocacy executives, spirits producers, distributors, and hospitality professionals with meaningful operating experience and demonstrated market impact. Common among recent guests: Founded or led a beverage, spirits, or hospitality business; Built or expanded a drinks brand across multiple markets; Held senior commercial, brand, or advocacy roles at established beverage companies. Recent guests include Philip Duff, Claire Warner, and Kaitlin Wilkes.

How hard is it to get booked on The MAFFEO DRINKS Podcast?

Medium. Guests usually need solid credentials in the topic and an idea that fits the show.

What topics does The MAFFEO DRINKS Podcast cover?

Recent episodes cover Beverage, Spirits, Branding, Distribution, and Hospitality. Pitch an idea tied to one of these topics and mention a recent episode.

How does Podseeker get this information?

From public sources and our own research: podcast websites, social profiles, podcast feeds, and our data team. Podcast feeds and episodes are checked daily, and details like contacts, recent guests, and booking difficulty are refreshed regularly.

I host The MAFFEO DRINKS Podcast. How do I correct this page?

If something here is out of date, ask us to correct it through Podseeker's contact form at podseeker.co/contact. Our research team reviews every request and updates the listing.

Publicly listed emails

cm@maffeodrinks.com

Looking for the right person? Join Podseeker to find direct host and producer contacts and manage your podcast outreach.

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