Podcast artwork thumbnail for The Local Marketing Trends Podcast

The Local Marketing Trends Podcast

Gordon Borrell, Corey Elliott

Booking Overview

An analyst-led business show focused on local media, advertising, and marketing trends, with occasional interviews featuring senior industry executives and subject-matter experts. Credible pitches include leaders in local advertising, media, ad technology, and brand marketing who can offer timely expertise or a distinctive marketing case study; booking difficulty is medium.

Metrics

Episodes: 177

Frequency: Monthly

Rating: 4.3/5.0

Estimated listeners: 100 - 1,000

Listener location: USA

YouTube: 957 subscribers

Instagram: 163 followers

Contact Information

Publicly listed emails

info@borrellassociates.com

podcast@borrellassociates.com

Looking for the right person? Join Podseeker to find direct host and producer contacts and manage your podcast outreach.

Host

Gordon Borrell - Advertising analyst focused on trends in local media, advertising, and marketing.

Corey Elliott - Advertising analyst focused on trends in local media, advertising, and marketing.

Booking Intelligence

Booking Requirements

medium
Typical Credentials:  
Senior executives and established experts in advertising, marketing, media, or ad technology, with relevant industry insight or a distinctive business case study.
Required Achievements:  
Leadership roles at established advertising, media, technology, or consumer brands, Demonstrated expertise in local marketing or business growth

Recent Guest Discussions

Joy Harper - Cheerwine’s Growth From A Local Soft Drink To A Nationally Available Brand, Combining Traditional Advertising With Digital Targeting, Influencers, And An Ambassador Program.

Michael Collins - The Shift Toward National Video Advertisers Buying Market By Market And The Potential Impact On Local Media.

Anthony Katsur - The Potential For Artificial Intelligence To Automate Advertising Sales And Campaign Tasks, And The Pace Of Adoption Among Local Advertisers.

Recent Topics

Business, Marketing, Advertising, Local Media, Digital Marketing

Episodes

Here's the recent few episodes on
The Local Marketing Trends Podcast
:

Why This Little Diner Spends Millions on Advertising

October 19, 2026

Gordon and guest co-host Jim Brown explore what media sellers miss when they size up a business by its storefront instead of its ambitions. This episode's the focus is a roadside diner in rural Virginia that became an international business spending millions every year on advertising. Virginia Food Group’s Lydia Pittman explains how search, streaming TV, podcasts, traditional media and AI are shaping its marketing efforts.. Stay in the loop with all things Borrell when you join our Research ...

We Wrote Some Terrible Jingles. Then We Called a Professional

October 05, 2026

In this episode, The Jingle Man himself shows up to critique a few podcast jingles authored by Gordon & Corey. (Warning: This show contains earworms so horrible they'll be bouncing around inside your eardrums for days.) The show addresses whether AI might replace jingles, and how the proliferation of digital audio and video has brought new life to the art of jinglemaking. Stay in the loop with all things Borrell when you join our Research Alert Lists. As always, thank you for listening. I...

How Local Marketing Built a Legend: The Cheerwine Story

September 17, 2026

How does a small-town soft drink become a national brand? Cheerwine VP of Marketing Joy Harper — the founder’s great-great-granddaughter — tells the remarkable story of how a Salisbury, N.C., beverage grew from a local favorite into a brand available nationwide. She shares how Cheerwine combines old-school tactics like radio, outdoor advertising, and sampling with digital targeting, influencers and a passionate ambassador program. Hosts Gordon and Corey uncover some surprisingly useful lesson...

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Frequently asked questions

Here's some frequently asked questions for
The Local Marketing Trends Podcast
:

How do I get in touch with The Local Marketing Trends Podcast?

The Local Marketing Trends Podcast is hosted by Gordon Borrell and Corey Elliott. Its publicly listed emails are info@borrellassociates.com and podcast@borrellassociates.com. For guest bookings, the host or producer is usually the best person to reach. Podseeker helps you find direct host and producer contacts and pitch from your own inbox.

What is the email for The Local Marketing Trends Podcast?

The publicly listed emails for The Local Marketing Trends Podcast: info@borrellassociates.com and podcast@borrellassociates.com.

How many listeners does The Local Marketing Trends Podcast have?

Podseeker estimates The Local Marketing Trends Podcast reaches 100 to 1,000 listeners per episode. Only the publisher has exact numbers.

Who is an ideal guest for The Local Marketing Trends Podcast?

The Local Marketing Trends Podcast typically books industry leaders. Typical guest background: Senior executives and established experts in advertising, marketing, media, or ad technology, with relevant industry insight or a distinctive business case study. Common among recent guests: Leadership roles at established advertising, media, technology, or consumer brands; Demonstrated expertise in local marketing or business growth. Recent guests include Joy Harper, Michael Collins, and Anthony Katsur.

How hard is it to get booked on The Local Marketing Trends Podcast?

Medium. Guests usually need solid credentials in the topic and an idea that fits the show.

What topics does The Local Marketing Trends Podcast cover?

Recent episodes cover Business, Marketing, Advertising, Local Media, and Digital Marketing. Pitch an idea tied to one of these topics and mention a recent episode.

Publicly listed emails

info@borrellassociates.com

podcast@borrellassociates.com

Looking for the right person? Join Podseeker to find direct host and producer contacts and manage your podcast outreach.

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