Episodes: 177
Frequency: Monthly
Rating: 4.3/5.0
Estimated listeners: 100 - 1,000
Listener location: USA
YouTube: 957 subscribers
Instagram: 163 followers
Publicly listed emails
info@borrellassociates.com
podcast@borrellassociates.com
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Gordon Borrell - Advertising analyst focused on trends in local media, advertising, and marketing.
Corey Elliott - Advertising analyst focused on trends in local media, advertising, and marketing.
Joy Harper - Cheerwine’s Growth From A Local Soft Drink To A Nationally Available Brand, Combining Traditional Advertising With Digital Targeting, Influencers, And An Ambassador Program.
Michael Collins - The Shift Toward National Video Advertisers Buying Market By Market And The Potential Impact On Local Media.
Anthony Katsur - The Potential For Artificial Intelligence To Automate Advertising Sales And Campaign Tasks, And The Pace Of Adoption Among Local Advertisers.
Why This Little Diner Spends Millions on Advertising
October 19, 2026
Gordon and guest co-host Jim Brown explore what media sellers miss when they size up a business by its storefront instead of its ambitions. This episode's the focus is a roadside diner in rural Virginia that became an international business spending millions every year on advertising. Virginia Food Group’s Lydia Pittman explains how search, streaming TV, podcasts, traditional media and AI are shaping its marketing efforts.. Stay in the loop with all things Borrell when you join our Research ...
We Wrote Some Terrible Jingles. Then We Called a Professional
October 05, 2026
In this episode, The Jingle Man himself shows up to critique a few podcast jingles authored by Gordon & Corey. (Warning: This show contains earworms so horrible they'll be bouncing around inside your eardrums for days.) The show addresses whether AI might replace jingles, and how the proliferation of digital audio and video has brought new life to the art of jinglemaking. Stay in the loop with all things Borrell when you join our Research Alert Lists. As always, thank you for listening. I...
How Local Marketing Built a Legend: The Cheerwine Story
September 17, 2026
How does a small-town soft drink become a national brand? Cheerwine VP of Marketing Joy Harper — the founder’s great-great-granddaughter — tells the remarkable story of how a Salisbury, N.C., beverage grew from a local favorite into a brand available nationwide. She shares how Cheerwine combines old-school tactics like radio, outdoor advertising, and sampling with digital targeting, influencers and a passionate ambassador program. Hosts Gordon and Corey uncover some surprisingly useful lesson...
Special Sauce · High booking difficulty · 100 - 1,000 listeners
The CMO Show · Medium booking difficulty · 100 - 1,000 listeners
Inside Marketing · Medium booking difficulty · 100 - 1,000 listeners
Soul & Science: Fast Forward Your Marketing Mind · High booking difficulty · 100 - 1,000 listeners
AEC Marketeer · Low booking difficulty · 100 - 1,000 listeners
The Local Marketing Trends Podcast is hosted by Gordon Borrell and Corey Elliott. Its publicly listed emails are info@borrellassociates.com and podcast@borrellassociates.com. For guest bookings, the host or producer is usually the best person to reach. Podseeker helps you find direct host and producer contacts and pitch from your own inbox.
The publicly listed emails for The Local Marketing Trends Podcast: info@borrellassociates.com and podcast@borrellassociates.com.
Podseeker estimates The Local Marketing Trends Podcast reaches 100 to 1,000 listeners per episode. Only the publisher has exact numbers.
The Local Marketing Trends Podcast typically books industry leaders. Typical guest background: Senior executives and established experts in advertising, marketing, media, or ad technology, with relevant industry insight or a distinctive business case study. Common among recent guests: Leadership roles at established advertising, media, technology, or consumer brands; Demonstrated expertise in local marketing or business growth. Recent guests include Joy Harper, Michael Collins, and Anthony Katsur.
Medium. Guests usually need solid credentials in the topic and an idea that fits the show.
Recent episodes cover Business, Marketing, Advertising, Local Media, and Digital Marketing. Pitch an idea tied to one of these topics and mention a recent episode.
Publicly listed emails
info@borrellassociates.com
podcast@borrellassociates.com
Looking for the right person? Join Podseeker to find direct host and producer contacts and manage your podcast outreach.
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