The CMO Show

Mark Jones

Booking Overview

This is an interview-led marketing and business podcast featuring senior leaders from major brands, media companies, tourism organizations, sports properties, and technology platforms. PR agencies can credibly pitch CMOs, brand and digital marketing executives, data and transformation leaders, and business leaders with measurable results from brand strategy, customer engagement, purpose-driven marketing, or market expansion; booking difficulty is medium because guests typically hold senior leadership roles at prominent organizations.

Metrics

Episodes: 258

Frequency: Weekly

Rating: 4.6/5.0

Estimated listeners: <1k

Gender skew: Neutral

Location: Australia

Instagram: 124 followers

Contact Information

Publicly listed emails

cmoshow@impactinstitute.com.au

Looking for the right person? Join Podseeker to find direct host and producer contacts and manage your podcast outreach.

Host

Mark Jones - Mark Jones is Chief Storyteller at ImpactInstitute, a speaker and author with more than 20 years of experience as a journalist, editor, publisher, and professional storyteller. He has worked with b...

Booking Intelligence

Booking Requirements

medium

Typical Credentials:

Senior marketing, business, data, technology, or communications leadership at a recognized organization, with direct responsibility for brand strategy, customer growth, transformation, audience engagement, or measurable marketing outcomes.

Required Achievements:

Leading a major brand, business transformation, or market expansion initiative, Delivering measurable revenue, audience, customer, or engagement results, Developing notable brand campaigns, digital strategies, or customer experiences, Holding a senior executive role within a prominent company, organization, or industry

Recent Guest Discussions

Charlotte Offord - International Brand Expansion, Sports Marketing, Fan Growth, Customer Engagement, Cultural Relevance, And Audience Development

Suzie Cardwell - Customer Data Strategy, Unified Customer Views, Data-driven Advertising Revenue, Privacy, Artificial Intelligence Adoption, And Organizational Transformation

Hayley Saddleton - Community Marketing, Consumer Trust, Authenticity, Customer Insights, Artificial Intelligence, And Brand Strategy

Lindene Cleary - Destination Marketing, Long-term Brand Building, Creative Effectiveness, Stakeholder Alignment, And Measurable Tourism Outcomes

Emmanuel Cruz - Digital-first Marketing, Social Media Strategy, Platform-specific Content, Customer Engagement, Artificial Intelligence, And Cultural Marketing

Recent Topics

Business, Marketing, Brand Strategy, Digital Marketing, Marketing Measurement

Episodes

Here's the recent few episodes on

The CMO Show

How the NFL Built 8.8 Million Fans in One of the World's Most Competitive Sports Markets

September 17, 2026

What does it take to grow one of America's biggest sporting brands in a market already obsessed with sport? In this episode of The CMO Show, Mark Jones sits down with Charlotte Offord, General Manager of NFL Australia, to explore how the league is building fandom, relevance and cultural impact far beyond its home market. From launching the NFL's first regular season game in Australia to growing the local fan base from 5.7 million to 8.8 million fans in just over three seasons, Charlotte sh...

How Nine turned Customer Data into a 200% Revenue Opportunity

September 03, 2026

What happens when one of Australia's largest media companies stops treating audience data as separate silos and starts seeing every customer as a single connected individual? In this episode of The CMO Show, Mark Jones sits down with Suzie Cardwell, Chief Data, Product and Technology Officer at Nine Entertainment, to unpack the transformation that has reshaped how Nine understands audiences, serves advertisers, and drives growth. Suzie reveals how Nine unified consumer data across its ...

Validation Nation: Why Reddit is Winning in the Age of AI

August 20, 2026

We live in an era of information abundance. AI can answer almost any question instantly. Search engines deliver endless results. Yet consumers have never been less certain about what to trust. That's where Reddit believes the next great marketing opportunity lies. In this episode of The CMO Show, Mark Jones sits down with Hayley Saddleton, Country Lead of Business Marketing for Reddit ANZ, to unpack the rise of the "validation economy": a world where people discover through algorithms b...

Publicly listed emails

cmoshow@impactinstitute.com.au

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