The CMO Show

Mark Jones

Booking Overview

This is an interview-led marketing and business podcast focused on purpose-driven brand strategy, communications, customer experience, measurement, and transformation, typically featuring senior APAC marketing and business leaders. Credible pitches include CMOs, chief marketing officers, brand and communications executives, reputation or social-impact leaders, and digital transformation specialists with substantive organizational case studies; booking difficulty is medium.

Metrics

Episodes: 255

Frequency: Biweekly

Rating: 4.6/5.0

Estimated listeners: <1k

Gender skew: Neutral

Location: Australia

Instagram: 124 followers

Contact Information

Publicly listed emails

cmoshow@impactinstitute.com.au

Looking for the right person? Join Podseeker to find direct host and producer contacts and manage your podcast outreach.

Host

Mark Jones - Chief Storyteller at ImpactInstitute, speaker, author, journalist, editor, and publisher with more than 20 years of professional storytelling experience. He has worked with organizations including ...

Booking Intelligence

Booking Requirements

medium

Typical Credentials:

Senior marketing, communications, brand, reputation, digital, customer experience, or business leaders—particularly executives with responsibility for major APAC brands and demonstrable transformation or purpose-driven results.

Required Achievements:

Leading major brand or marketing transformations, Building purpose-driven communications or reputation strategies, Delivering measurable customer, digital, or commercial outcomes, Holding executive roles at established regional or global organizations

Recent Guest Discussions

Emmanuel Cruz - Digital-first Marketing, Social Media Strategy, Platform-specific Content, Personalization, Artificial Intelligence, Viral Campaigns, And Culturally Relevant Brand Storytelling

Paula Cowan - Trust, Social Impact, Purpose, Reputation, Sustainability Communications, Impact Measurement, And Organizational Resilience

Jo Osorio - Trust, Reputation, Social Impact, Sustainability Communications, Stakeholder Engagement, Organizational Transformation, And Business Credibility

Jessica Park - Brand Reinvention, Retail Transformation, Customer Experience, Omnichannel Marketing, Digital Capability, And Commercial Growth

Recent Topics

Marketing, Branding, Communications, Leadership

Episodes

Here's the recent few episodes on

The CMO Show

How Tourism Tasmania turned a weakness into a brand asset

August 05, 2026

What happens when a tourism brand stops apologising for its perceived weaknesses and turns them into its greatest strength? In this episode of The CMO Show, host Mark Jones sits down with Lindene Cleary, Chief Marketing Officer at Tourism Tasmania, to unpack the strategy behind one of Australia's most distinctive and effective destination marketing platforms: Come down for Air and its Autumn/Winter extension, The Off Season. Now in its sixth year, the The Off Season campaign has helped ...

Marketing lessons from the Social Media capital of the world

July 23, 2026

In this episode, Mark Jones sits down with Emmanuel Cruz, Assistant Vice President of Digital Marketing at Philippine Airlines, to explore how the 85-year-old airline is transforming for a digital-first future. Cruz paints a fascinating picture of the Philippines' social landscape, where Facebook, Instagram and TikTok aren't just channels, they're part of everyday life, shaping how people discover, connect and buy. He shares how Philippine Airlines has shifted to a platform-first strategy,...

The Trust Deficit: What Marketers Must Do Next

July 09, 2026

Trust is rising in Australia according to this year's Trust Barometer, but so is anxiety, division and scepticism. In this episode of The CMO Show, Mark Jones is joined by Jo Osorio, Chief of Staff & Interim CEO of Edelman Australia, and Paula Cowan, Managing Director of ImpactInstitute, to unpack this year's findings and explore what they mean for marketers, communicators and business leaders. The conversation examines a growing paradox. While trust in government and media continues to de...

Publicly listed emails

cmoshow@impactinstitute.com.au

Looking for the right person? Join Podseeker to find direct host and producer contacts and manage your podcast outreach.

Get your clients booked on top podcasts

Try us risk free with a FREE 3 days trial.

Start Your Free Trial

Join hundreds of PR teams using Podseeker to pitch and land bookings