The Binge Factor

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Maximize Podcast Engagement with Shaunna Lee: Start Again

April 28, 2026

Maximizing podcast engagement is achievable through a mix of solo topical episodes and intentional guest selection, a strategy Shaunna Lee of the Start Again podcast uses to build deep trust with her listeners. By shifting from a "leave it to the universe" approach to using tools like PodMatch for specific screening, creators can ensure their guests align with their brand's current season and marketing goals. As Shaunna explains, the key is to stop worrying about perfection and instead focus ...

PR for Podcasters: Master Your Show Strategy with Peter Woolfolk

April 22, 2026

Effective podcast PR relies on "staying in your lane" while using traditional media roots to branch out into modern digital visibility. Peter Woolfolk, host of the award-winning Public Relations Review Podcast, joins Tracy Hazard to explain how he turned a 10-minute monologue into a global brand reaching over 3,000 cities. By blending 30 years of high-level communications experience—including a stint in the Clinton Administration—with modern tools like SEO-optimized landing pages and AI-gener...

Skye Pillsbury: Exposing the Work Behind the Mic

April 08, 2026

The podcasting industry has a hidden "underbelly" where the producers and sound engineers—the people actually making the shows—are often undervalued and squeezed out of the conversation. In this eye-opening episode, Tracy Hazard talks with Skye Pillsbury, the investigative force behind The Squeeze newsletter. Skye shares how her deep dives into the "undervalued work of the podcast producer" struck a chord across the industry, revealing how big media machines often take advantage of the very p...