Episodes: 353
Frequency: Irregular
Rating: 4.7/5.0
Estimated listeners: 1k-10k
Gender skew: Neutral
Location: USA
YouTube: 2.8k subscribers
Instagram: 2.3k followers
30s Ad: 64 - 79, 60s Ad: 76 - 91
Mark Schaefer - Marketing leader and author known for making digital marketing and future trends practical for business teams. In this show’s format, he typically co-anchors or frames the mission of delivering ent...
Sandy Carter - Marketing and technology executive who serves as a rotating host on The Marketing Companion, guiding episodes with expert guests and distilling lessons into actionable takeaways for marketing leade...
Diaz Nesamoney - Agentic Commerce Implications; Brand Control As A Technical Problem; AI Storefront And Conversational Commerce; Zero-party Intent Data In Conversational Journeys.
Dan Nestle - Authority Intelligence And Ai-driven Professional Ranking; Linkedin’s Role As An AI “truth Source”; Fixing Misread Authority Signals; Practical Steps For Senior Leaders.
Michaela Ternasky-Holland - Compassionate Storytelling; Ethics And Trust In Marketing; Generative AI For Creative Teams; ROI Case For Experiential Campaigns; Principles From Immersive Design.
The 5 Must-Know AI Lessons for Marketers
May 13, 2026
Described AI is changing marketing faster than any technology shift we've seen before. The question is no longer whether marketers should use AI. The question is who will use it well enough to win. In just 30 minutes, you'll learn the five AI First lessons every marketer needs right now to stay relevant, drive measurable business outcomes, and lead in a world where agents, automation, and intelligent systems are becoming part of every campaign and customer interaction. We'll cover why some co...
DaVinci And OpenAI Shipped Agentic Commerce
April 28, 2026
Everyone is talking about agentic commerce. DaVinci and OpenAI just shipped it. Sandy Carter sits down with Diaz Nesamoney to unpack what the news means for marketers who are still chasing clicks while the storefront moves into ChatGPT, Gemini, and Claude. Diaz breaks down the brand control crisis, the content architecture overhaul every CMO needs this quarter, and the zero-party intent data hiding inside conversational commerce. Sandy closes with four lessons every marketing leader needs fro...
Lilypath's Dan Nestle on LinkedIn as AI Branding For You!
April 14, 2026
Dan Nestle, founder of Lilypath, joins Sandy Carter on The Marketing Companion to unpack a shift most professionals have not noticed yet. AI systems are now interpreting, ranking, and recommending people before any human ever clicks a profile. Dan calls this Authority Intelligence, a new category he built Lilypath to define. Inside the episode, Dan and Sandy cover the Gemini Deep Research moment that exposed how badly AI can misread a real expert, why LinkedIn has quietly become the number on...
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