Natural Born Coaches

marc@naturalborncoaches.com

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Episode #981: Lance C. Greenberg: The Scaling Strategy That Starts With Better Leads, Not Bigger Budgets

July 06, 2026

What's really behind the drop in Facebook ad lead quality, and more importantly, what can coaches do about it? Today's episode features Lance C. Greenberg, scaling strategist and Facebook ads expert, who joins Marc to break down why most coaches are attracting the wrong leads. He also reveals what Meta's AI is actually looking for, and why having a playbook could be the difference between wasted ad spend and a system that actually works! Do you have something that helps coaches, like a progra...

Episode #980: Marc's Reading List That Covers Mindset, Power, Beating Burnout (And More)

June 29, 2026

Looking for your next great read? In this episode, Marc shares five (okay, six!) books that have shaped how he thinks about mindset, power, and productivity, spanning over 60 years of publication. From a rock star's surprising business wisdom to a productivity formula that could save you from burnout, these are the books Marc says are worth your time! Do you have something that helps coaches, like a program, a product or a service? If you'd like to get your offer out to about 100,000 coaches,...

Episode #979: Tom Matzen: The Tribe-Building Blueprint Every Coach Needs To Hear

June 22, 2026

What does it really take to build a tribe from scratch when you don't have a list, a budget for ads, or the minimum followers to play the summit game? Today's guest is Tom Matzen, who along with Catharine O'Leary co-founded Thousand Person Tribe. Tom joins Marc to break down why most coaches are building their audience the wrong way, and what the journey from audience to community to tribe actually looks like. Don't miss your chance to win a free year-long membership to Thousand Person Tribe ...