Secrets of Staffing Success

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bbialy@haleymarketing.com

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A Founder's Reflection: Lessons from 30 Years in Marketing

August 24, 2026

Thirty years ago, Haley Marketing set out to help staffing firms grow. Three decades, thousands of clients, and more marketing experiments than we can count later, we’ve learned what actually moves the needle and what just looks good in a pitch deck.In this special 30th-birthday Lunch with Haley, Co-CEOs David Searns and Victoria Kenward share the lessons that have lasted.Expect to Learn:The marketing principles that haven’t changed in 30 years — and never willThe biggest shifts that reshaped...

Customer Experience Expert: How to Turn Customers Into Superfans

August 17, 2026

A local dry cleaner turned Brad into a superfan for life. Not because of their service. Because of how they made him feel.That story is exactly why Brittany Hodak wrote Creating Superfans — and exactly why this conversation matters for every staffing and recruiting firm that's tired of competing on price. In this episode of Take the Stage, presented by Haley Marketing, the award-winning customer experience speaker breaks down her SUPER Model framework and makes the case that the staffing ...

SEO Expert: Why ChatGPT Isn't Recommending Your Staffing Firm

August 10, 2026

Google doesn't show blue links and AI overviews are the new page one. The scary part? Most staffing firms have no idea how to get found in this new landscape.Shaun Chojnacki is back on InSights for his fourth appearance, and this one might be his most important yet. In 30 minutes, he breaks down the three-bucket framework every staffing firm needs to win visibility in AI search.PLUS: the first-mover advantage that's already separating the staffing and recruiting firms that get it from...