SaaS That App - Building Tech-Enabled Businesses

Aaron Marchbanks, Justin Edwards

Booking Overview

SaaS That App is a B2B-focused show for founders and builders, blending technical and business lessons from real company journeys. It’s a strong booking fit for experts who can connect SaaS strategy (growth, finance, scaling, workflow/engineering) to practical, implementable takeaways for startups.

Metrics

52 episodes, Weekly, 5.0 rating
<1k, Male, USA
30s Ad: 14 - 17, 60s Ad: 16 - 19, CPM Category: Technology

Contact Information

Description

Welcome to SaaS That App: Building B2B Web Applications. The podcast for those who are building or thinking about starting a tech-enabled business, especially a SaaS. We dive deep into the real stories behind tech startups—how they got started, the challenges they faced, and the lessons learned along the way. Each episode brings you practical advice, business takeaways, and insights into the tech solutions that actually work (not just the shiny new ones).

Each episode is packed with practical advice, business insights, and actionable strategies on what tech solutions are actually working (no, we're not here to sell you the latest shiny new thing). From navigating scaling struggles to mastering the art of working with contractors and agencies, we’ll explore the hard decisions every founder faces—like when to bring your team in-house or if it's time to rewrite your app.

Whether you're in the trenches of a growing business or just starting out with your next big idea, you can learn from the stories of people who’ve been there, done that, and have the teeshirt to prove it.

Join us each week for a mix of real-world advice, technical deep dives, and lots of bad puns to help you build your tech business faster and smarter instead of harder.

Host

Aaron Marchbanks, Justin Edwards

Categories

Tech News, News, Technology, Business, Entrepreneurship, Careers

Booking Intelligence

Booking Requirements

medium
Typical Credentials:  
SaaS founders (including repeat founders), senior engineering leaders from product/engineering-heavy tech firms or agencies, and finance/revops leaders who specialize in SaaS financial systems (e.g., fractional CFO operators) with a track record translating strategy into practical frameworks.
Required Achievements:  
Founder of a SaaS/product business (ideally with multiple startups or scale outcomes), Led engineering or architecture at a technology services firm delivering SaaS products, Built/marketed a SaaS-specific methodology (e.g., finance frameworks) or authored recognized guidance in the niche, Demonstrated experience with scaling, exits, or measurable operational improvements

Recent Guest Discussions

Geoff McQueen - Saas Scaling, Founder Journey, Services-to-product Transition, Venture Capital Dynamics, Exits, Sustainable Growth, Nolan Alimonti - Using Claude Code / Codex In Daily Dev Workflows, Code Quality With AI Generation, Managing AI Agents, Anthony Nitsos - Saas Financial Systems, Cash Flow Forecasting, Fractional CFO, Fincore Methodology

Recent Topics

Saas, Startups, B2b, Scaling, Product, Engineering, Finance, Governance, Architecture, Artificial Intelligence
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