Rogue Startups

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Is the SaaSpocalypse Over?

October 22, 2026

In this episode Craig talks with Aaron, who built DocsBot, an AI customer support agent that's almost four years old, about what AI is really doing to SaaS. Aaron shares DocsBot's numbers: slower growth and fewer new customers, but more revenue per customer and lower churn after narrowing in on the right customers. They also get into what it costs to run an AI product, how to choose and switch models, and the AI tools Aaron is excited about next. Topics discussed Growth in the AI era: new cu...

Your Product Is Now a Wrapper Around Go-To-Market | Hiten Shah

October 13, 2026

Hiten Shah has built Crazy Egg, KISSmetrics, and a long list of products — and right now he’s shipping a new batch of AI tools while stepping back into Crazy Egg after nearly 20 years. In this conversation we get into what’s actually real in AI right now versus what’s hype. We start with Noats, Hiten’s local-first meeting recorder, and why “the tech wasn’t there” a year ago. That leads into local models: how much hardware you really need, why open-weight models still have a “flavor” from how ...

From Audience To Income

September 29, 2026

What does it take to turn an audience into a business—and how do you do it without losing the enjoyment that got you started? This week on Rogue Startups, Craig and Colin compare notes on building creator businesses. Colin shares what he’s exploring after selling his business, including his golf content, sponsorship opportunities, and fractional roles. Craig talks about growing his YouTube channel toward 25,000 subscribers and building a second revenue stream through ads and brand partnership...

The Growth Podcast · Medium booking difficulty · 100 - 1,000 listeners

How do I get in touch with Rogue Startups?

Rogue Startups is hosted by Craig Hewitt and Colin Gray. For guest bookings, the host or producer is usually the best person to reach. Podseeker helps you find direct host and producer contacts and pitch from your own inbox.

What is the email for Rogue Startups?

Rogue Startups doesn't publicly list an email address. Podseeker can help you find the right host or producer contact.

How many listeners does Rogue Startups have?

Podseeker estimates Rogue Startups reaches 100 to 1,000 listeners per episode. Only the publisher has exact numbers.

Who is an ideal guest for Rogue Startups?

Rogue Startups typically books industry leaders. Typical guest background: Founders or operators of established SaaS and software businesses, product and growth specialists, or authors with demonstrated expertise in bootstrapped entrepreneurship and business strategy. Common among recent guests: Founded or operated a successful SaaS or software company; Built or grown a bootstrapped business; Published a business or product strategy book. Recent guests include Jason Cohen and Steve McLeod.

How hard is it to get booked on Rogue Startups?

Medium. Guests usually need solid credentials in the topic and an idea that fits the show.

What topics does Rogue Startups cover?

Recent episodes cover Saas, Bootstrapping, Product Strategy, Startups, and Entrepreneurship. Pitch an idea tied to one of these topics and mention a recent episode.

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