Iron Culture presented by MASS

Eric Helms, Eric Trexler

massresearchreview@gmail.com

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Booking Overview

Iron Culture is a strength/fitness education show that blends practical training nutrition guidance with philosophy, history, and sports-science concepts. It’s a strong PR target for researchers, coaches, and accomplished figures in strength sports or evidence-based bodybuilding culture who can discuss training, recovery, and physique development through a science-and-philosophy lens.

Metrics

Episodes: 146

Frequency: Weekly

Rating: 4.9/5.0

Estimated listeners: 1k-10k

Gender skew: Male

Location: USA

Instagram: 24.0k followers

Contact Information

massresearchreview@gmail.com

For verified host and producer emails, sign up to view.

Host

Eric Helms - Co-owner (per the episode description) and co-presenter on Iron Culture, discussing training, nutrition, and the culture/philosophy of lifting and physique development.

Eric Trexler - Co-owner (per the episode description) and co-presenter on Iron Culture, contributing to Q&A and technical discussions on training nutrition, energy balance, and physique goals.

Booking Intelligence

Booking Requirements

medium
Typical Credentials:  
Established figures in strength sports, bodybuilding culture, or well-known fitness educators/research practitioners who can speak credibly to training and physique-development topics (e.g., energy balance, recomposition, deloading, fatigue management) and/or fitness-media/documentary work.
Required Achievements:  
Recognized fitness coaching/education presence, Documentary or major fitness-media production involvement, Credible public expertise in training and physique development

Recent Guest Discussions

Omar Isuf - Documentary Creation Journey; Fitness Content Evolution; Community And Intentionality; Social Media’s Influence; Authentic Connection.

Steve Hall - Training Strategies; Deloads; Body Image; Cultural Aspects Of Bodybuilding; Navigating Fatigue And Progress; Auto-regulation.

Recent Topics

Strength, Sports Science, Nutrition, Bodybuilding, Powerlifting

Episodes

Here's the recent few episodes on
Iron Culture presented by MASS
:

Ep 380 - Bulking, Cutting, and Recomping

June 25, 2026

In this Q&A episode, Eric Trexler and Eric Helms open with a recap of their trip to Norway and announce a new MASS partnership with AFPT International. They then work through a string of listener questions that end up forming a surprisingly cohesive arc: how much total daily energy expenditure actually varies between people, RED-S and low energy availability, what really drives satiety, and a deep dive into building or retaining muscle in a calorie deficit. The back half tackles body reco...

Ep 379 - Behind the Scenes (Iron Culture Documentary) ft. Omar Isuf

June 17, 2026

In a monumental moment for the Iron Cult, OMAR RETURNS for a guest appearance.In this episode, Omar Isuf and Eric Helms discuss the journey of creating the ambitious Iron Culture documentary, highlighting behind-the-scenes challenges, personal sacrifices, and the passion driving their project. They reflect on the collaborative effort, funding, and the cultural significance of their work, offering insights into the process of producing a self-funded, passion-driven documentary. In this episode...

BONUS: Revive Stronger - Fatigue, Progress & The Psychology of Bodybuilding (ft. Steve Hall)

June 10, 2026

Eric Helms and Steve Hall discuss training strategies, deloads, body image, and the cultural aspects of bodybuilding, sharing insights from their experiences and recent projects like the bodybuilding documentary.Chapters00:00 Introduction and Banter03:00 Connecting with Omar and Rascal05:58 The Essence of Bodybuilding and Community08:49 The Documentary Journey12:06 Philosophical Reflections on Sports14:48 The Impact of the Documentary18:06 Personal Stories and Connections21:02 Final Thoughts ...

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