Inside Insights

Nataly Kelly, Steve Phillips

Booking Overview

An interview-led marketing and consumer-insights show featuring senior marketing, growth, research, and creative leaders from major brands. PR agencies could credibly pitch CMOs, chief growth officers, consumer-insights executives, market researchers, brand strategists, and experts in AI-enabled marketing; booking difficulty is medium because guests generally hold substantial leadership roles and bring demonstrated experience applying insights to business growth.

Metrics

Episodes: 103

Frequency: Every two weeks

Rating: 4.5/5.0

Estimated listeners: 100 - 1,000

Gender skew: Neutral

Listener location: USA

Instagram: 988 followers

Contact Information

Publicly listed emails

podcast@insideinsightspod.com

Looking for the right person? Join Podseeker to find direct host and producer contacts and manage your podcast outreach.

Host

Nataly Kelly - CMO of Zappi, Harvard Business Review contributor, and author of four books with experience leading marketing, growth, and revenue teams at the C-suite level.

Steve Phillips - Founder of Zappi and its Chief Innovation Officer, focused on challenging conventional approaches to understanding and serving consumers.

Booking Intelligence

Booking Requirements

medium

Typical Credentials:

Senior marketing, growth, consumer-insights, research, or creative leaders at established consumer brands, particularly executives with experience connecting data, research, artificial intelligence, and brand or business strategy.

Required Achievements:

Leading marketing or growth functions at major brands, Building or transforming consumer-insights and research capabilities, Applying artificial intelligence or behavioral science to marketing and insights, Demonstrating measurable brand, portfolio, or business growth

Recent Guest Discussions

Nico Laruina - Consumer-centered Business Decisions, Shopper Behavior, Elasticity Testing, Consumer Needs, And Applying Artificial Intelligence To Marketing Strategy.

Paul Yocum - The Relationship Between Growth, Marketing, And Insights Teams; Qualitative And Quantitative Research; Ai-led Interviews; And Path-to-purchase Analysis.

James Mackenzie - The Relationship Between Growth, Marketing, And Insights Teams; Qualitative And Quantitative Research; Ai-led Interviews; And Path-to-purchase Analysis.

Oli Bussell - Using Consumer Insights To Shape Creative Work, Testing Storyboards, Incorporating Consumer Perspectives, And Balancing Research With Creative Judgment.

Matt Harris - Using Consumer Insights To Shape Creative Work, Testing Storyboards, Incorporating Consumer Perspectives, And Balancing Research With Creative Judgment.

Recent Topics

Consumer Insights, Market Research, Marketing, Brand Strategy, Consumer Behavior

Episodes

Here's the recent few episodes on

Inside Insights

When Brand Tracking Actually Changes Decisions

October 05, 2026

Dashboards update in real time, but most brand insights still never change a single decision. Alexander Shmelkov, Digital Product Leader for Brand Pulse at Inter IKEA Systems, rebuilt a 20-year-old brand tracker from the ground up and knows exactly where that gap lives inside a real organization. He walks through aligning 64 markets around one shared definition of what the brand is for, replacing bloated legacy metrics with category entry points tied to actual growth drivers, and building cha...

Connected Insights Imperative Report Discussion

September 21, 2026

Marketing and insights teams still read the same data and reach opposite conclusions about when consumers actually enter the room. Nataly Kelly, CMO of Zappi, and Steve Phillips, Zappi's co-founder and Chief Innovation Officer, sit on opposite sides of that gap—one building brand strategy, the other building the systems that feed it—which is exactly why they unpacked Zappi's third annual Connected Insights Imperative report together. They dig into why rising "connectedness" hasn't translated ...

Keeping Consumers Central to Making Business Decisions

August 31, 2026

The traditional shopper funnel is dead, yet most brands still chase it. Nico Laruina, General Manager of Nestlé's Food Business Unit, bridges both worlds daily, running a global food portfolio while proving that consumer truth beats commercial pressure every time. He breaks down why the funnel became circular instead of linear, how elasticity testing reveals what shoppers will actually pay for, and why the right AI prompt only works if you already know your consumer's real need. A must-listen...

Publicly listed emails

podcast@insideinsightspod.com

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