How to Succeed Podcast

Dave Matson, Jim Marshall, Sean Coyle, David Mattson

webinars@sandler.com

For verified host and producer emails, sign up to view.

Booking Overview

A business-and-sales focused show from Sandler leadership that reframes success around attitudes, behaviors, and techniques—then ties those principles to leadership, communication, and performance systems. It’s a strong booking fit for executives and authors who can translate practical frameworks into revenue, team culture, and measurable execution habits.

Metrics

Episodes: 704

Frequency: Irregular

Rating: 4.7/5.0

Estimated listeners: 1k-10k

Gender skew: Male

Location: USA

YouTube: 22.6k subscribers

Instagram: 4.3k followers

Contact Information

webinars@sandler.com

For verified host and producer emails, sign up to view.

Host

Dave Matson - Sandler leader/host who frames episodes around the Sandler “success triangle” (attitude, behavior, technique) and guides conversations with expert guests on sales, leadership, and performance execu...

Jim Marshall - Appears as a host/introducer in the show’s episode flow, setting the theme (Sandler success triangle) and transitioning to the guest.

Sean Coyle - Long-time Sandler trainer and episode interviewer who connects Sandler methodology to domains like military leadership and structured selling behaviors.

David Mattson - Sandler executive chairman referenced as the stage-setter for episodes, introducing the success-triangle framing and context for guest discussions.

Booking Intelligence

Booking Requirements

medium
Typical Credentials:  
Senior practitioners or recognized leaders in sales training, performance/leadership coaching, customer experience/engagement, and/or applied strategy (including corporate executives like Sandler leaders). Often authors/keynote speakers with demonstrable frameworks and measurable outcomes.
Required Achievements:  
Keynote speaker or published author on organizational performance and/or sales leadership, Executive leadership role in sales training/strategy or comparable applied business performance functions, Documented results from leading transformations (e.g., sales outcomes, engagement, recruiting performance), Creation of recognized frameworks/tools used in coaching or training settings

Recent Guest Discussions

Gregory Offner - Encore Experience For Engagement/ownership, Performance As Interaction, Audience Archetypes, Recognition And Motivation, Sales Journey Design

Joseph "Doc" Morgan - Will Vs. Skill, Ends/ways/means Planning Lens, Mission Clarity For Recruiting/selling, Realistic Reps/simulations, Preparedness, Accountability/“wolf Pack” Ethos

Seth Marrs - AI Adoption For Sales Strategy, Process-first Tool-second Discipline, Data Hygiene, Conversation Intelligence, Continuous Reinforcement And Measurement

Recent Topics

Sales, Leadership, Performance, Communication, Training

Episodes

Here's the recent few episodes on
How to Succeed Podcast
:

How To Succeed at Creating an Encore Experience with Your Team

June 01, 2026

Gregory Offner is an award-winning keynote speaker and author who focuses on helping organizations improve performance by redesigning the experience of work.  Greg was a keynote speaker at the 2026 Sandler Summit, and he introduced the concept of the Encore Experience—a powerful shift in how we think about engagement, culture, and sustainable high performance.  In this conversation, we break down: The real driver of most employee performance problems —even when numbers look strong How true o...

How to Succeed at Mission-Driven Selling

May 04, 2026

This episode of the How to Succeed Podcast features long-time Sandler Trainer, Sean Coyle interviewing retired U.S. Air Force Lt. Col. Joseph "Doc" Morgan about aligning Sandler's attitudes, behaviors, and techniques with the military's ends, ways, and means. Morgan emphasizes prioritizing will over skill, arguing that attitude and disciplined behaviors enable techniques to be learned through deliberate practice, "reps and sets", and realistic simulations. Joe shares a recruiting command case...

How To Succeed at Enhancing Sales Strategies with Advanced AI Tools

April 06, 2026

Podcast Summary Unlock the secrets of AI and redefine your business strategy with insights from Seth Marrs, Sandler's Chief Strategy Officer. We promise you'll gain a clear understanding of how to wield AI's transformative power effectively without succumbing to the hype. Together, we'll navigate the tumultuous terrain of AI adoption, cutting through vendor-driven noise to focus on enhancing business efficiency. Learn how precision-targeted AI processes and smart technology investments can el...

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