How to Succeed Podcast

Mike Crandall, Jim Marshall, Sean Coyle

webinars@sandler.com

For verified host and producer emails, sign up to view.

Booking Overview

This business and sales training interview podcast focuses on success principles, interpersonal communication, leadership, and performance, featuring external company leaders, keynote speakers, authors, and military leadership experts. PR agencies could credibly pitch sales executives, entrepreneurs, company presidents, leadership and employee-engagement specialists, keynote speakers, and authors; booking difficulty is medium because guests generally need substantial professional authority but not broad celebrity recognition.

Metrics

Episodes: 705

Frequency: Monthly

Rating: 4.7/5.0

Estimated listeners: 1k-10k

Gender skew: Unknown

Location: USA

YouTube: 22.6k subscribers

Instagram: 4.3k followers

Contact Information

webinars@sandler.com

For verified host and producer emails, sign up to view.

Host

Mike Crandall - Podcast host associated with Sandler’s sales training and professional development programming.

Jim Marshall - Sandler professional and podcast host focused on sales, leadership, and performance conversations.

Sean Coyle - Long-time Sandler Trainer and podcast host who interviews business and leadership experts.

Booking Intelligence

Booking Requirements

medium
Typical Credentials:  
Senior business leaders, entrepreneurs, sales professionals, keynote speakers, authors, military leaders, and specialists in leadership, engagement, or performance.
Required Achievements:  
Leadership of a company, business unit, or major organizational initiative, Recognized expertise in sales, leadership, engagement, or performance, Keynote speaking, authorship, or substantial professional training experience, Military command or leadership experience

Recent Guest Discussions

Ryan Jacob - Senior Leadership, Sales Development, Emotional Discipline, Organizational Culture, And Execution.

Gregory Offner - Employee Engagement, Ownership, Workplace Culture, Audience Experience, And Sustainable Performance.

Joseph Morgan - Mission-driven Selling, Military Leadership, Disciplined Practice, Recruiting, Accountability, And Performance.

Recent Topics

Sales, Communication, Leadership, Entrepreneurship, Performance

Episodes

Here's the recent few episodes on
How to Succeed Podcast
:

How To Succeed on the Road to Senior Leadership

July 06, 2026

In this episode, Mike Crandall sits down with Ryan Jacob, President of GRA Services, about succeeding on the road to senior leadership using Sandler's Success Triangle: Attitude, Behavior, and Technique. Ryan describes developing optimism, curiosity, and emotional discipline; practicing consistent follow-through and data-driven processes; and applying Sandler's techniques like Up-Front Contracts and Reversing—first as a sales student and contributor, then as a Leader. As President, Ryan refra...

How To Succeed at Creating an Encore Experience with Your Team

June 01, 2026

Gregory Offner is an award-winning keynote speaker and author who focuses on helping organizations improve performance by redesigning the experience of work.  Greg was a keynote speaker at the 2026 Sandler Summit, and he introduced the concept of the Encore Experience—a powerful shift in how we think about engagement, culture, and sustainable high performance.  In this conversation, we break down: The real driver of most employee performance problems —even when numbers look strong How true o...

How to Succeed at Mission-Driven Selling

May 04, 2026

This episode of the How to Succeed Podcast features long-time Sandler Trainer, Sean Coyle interviewing retired U.S. Air Force Lt. Col. Joseph "Doc" Morgan about aligning Sandler's attitudes, behaviors, and techniques with the military's ends, ways, and means. Morgan emphasizes prioritizing will over skill, arguing that attitude and disciplined behaviors enable techniques to be learned through deliberate practice, "reps and sets", and realistic simulations. Joe shares a recruiting command case...

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