The STRONG Roofer™ w/ Adam Bensman

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Homeowners Actually Want to Buy THESE 'Good, Better, Best' Roof Packages

July 21, 2026

Have you noticed how much harder it feels to get homeowners to make a decision lately?They're collecting more estimates.Comparing more options.Taking longer to decide.And in many cases... doing nothing at all.I recently heard about a homeowner who collected 12 roofing estimates.If every contractor presented three options, that homeowner was comparing 36 different roof packages.No wonder so many homeowners feel overwhelmed.Here's the surprising part...The problem may not be your price.And it i...

Money Follows Speed in Roofing: Master These 3

July 16, 2026

If you’re struggling with low leads, low close rates, or cashflow problems, this could be why…You could be too slow at the moments that matter most. Because money follows speed. And if you’re too slow, you may be putting yourself at a big disadvantage. In roofing, there are 3 measurements of speed to master.Watch this new video to learn what they are, how to track them, and how to improve them. P.S. Speed = more money. If you're searching for ways to operate faster, train your team faster, an...

Do Shingle Ratings & Warranties Actually Drive Sales? (w/ John Senac)

July 14, 2026

How do shingle ratings and warranties actually drive sales? First, they are not the same thing, and many roofers are getting this wrong. Ratings = “This has been tested.” Warranties = “This company backs it.”Why does this matter? Because homeowners aren’t buying roofs.They’re buying what feels like certainty. If you can’t explain this properly to homeowners, they will not understand your value. But if you get this right, you could be the one roofer that stood out from everyone else. P.S. If y...