Flourish Academy Podcast

heatherjl@gmail.com

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Podcast Ep 417 - The Number One Reason You're Not Finding Clients

June 09, 2026

In this episode, Heather reveals what she believes is the number one reason photographers struggle to find clients—and it has far less to do with the economy, algorithms, competition, or pricing than you might think. She breaks down how your expectations quietly shape your actions, influence what your brain notices, and ultimately impact the results you create. If you've been feeling discouraged about finding clients, this episode may completely change the way you look at your business.  Key...

Podcast Ep 416 - When should you offer discounts?

June 02, 2026

In this episode, Heather sits down with longtime Elevate member Susie Inverso of Crimson Cat Studios to unpack a sales conversation that didn't go quite as expected. What started as a discussion about pricing an end-of-life pet session quickly revealed something deeper: the assumptions we make about our clients' finances, decisions, and ability to invest. Together, they explore how those hidden thoughts can affect confidence, communication, and ultimately, sales.  Key Takeaways: Don't spen...

Podcast Ep 415 - All the Details on My Recent Meltdown

May 26, 2026

In this deeply personal episode, Heather shares a real-time look inside one of her recent business meltdowns—complete with frustration, self-doubt, emotional overwhelm, and the mindset work required to move through it. Through three raw recordings pulled directly from the private Elevate Daily podcast, she walks through what happens when your nervous system hits its limit, how capacity is built through uncertainty, and why the breakthrough often comes right after the breakdown.  Key Takeaway...