Craft to Career

Elizabeth Chappell

Booking Overview

This is an interview-led creative-business podcast focused on turning crafts—especially quilting and sewing—into sustainable careers, featuring independent entrepreneurs, product founders, marketplace operators, authors, and occasional coaching subjects. PR agencies could credibly pitch craft-business founders, quilting-product innovators, digital-product and e-commerce specialists, pattern designers, and authors with relevant craft or creative-industry expertise; booking difficulty is low.

Metrics

Episodes: 218

Frequency: Weekly

Rating: 4.9/5.0

Estimated listeners: 1,000 - 10,000

Gender skew: Female

Listener location: USA

YouTube: 4.8k subscribers

Instagram: 182.0k followers

Contact Information

Publicly listed emails

hello@quilterscandy.com

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Host

Elizabeth Chappell - Elizabeth Chappell hosts a podcast focused on helping craft entrepreneurs build careers and businesses around the work they love.

Booking Intelligence

Booking Requirements

low

Typical Credentials:

Independent craft-business owners, quilting and sewing product founders, digital-product or marketplace operators, pattern designers, authors, and creative-industry professionals with practical experience and a clear personal or business journey.

Required Achievements:

Built or evolved a craft-based business, Launched quilting, sewing, or digital products, Created a marketplace or membership business, Published a relevant book or established a creative career

Recent Guest Discussions

Allison Austin - Improving Promotional Emails, Brand Positioning, Email-list Growth, And Sales For A Creative Business.

Missy Luukkonen - A Decade Of Business Evolution, Mentorship, Strategic Pivots, And Growing A Creative Product Business.

Ruth Erdei - Digital Pattern Marketplaces, Revenue Models, E-commerce Distribution, Intellectual-property Protection, And Supporting Independent Designers.

Eli McCann - Writing A Comedic Novel About A Quilting Group, Portraying Older Women As Complex Characters, And Drawing Creative Ideas From Family Experiences.

Recent Topics

Business, Entrepreneurship, Quilting, Digital Products, E Commerce

Episodes

Here's the recent few episodes on

Craft to Career

Barbie Mills on Pantograph Design, Longarm Quilting, and Growing a Quilting Business

October 09, 2026

What if you could see how a pantograph will look on your quilt before you ever load it on the frame? Barbie Mills, longarm quilter and pantograph designer behind The Quilting Mill, joins the podcast to share how she built her business and the tool she created to help quilters choose their quilting with confidence. Barbie has loved sewing since she was a little girl and made her first quilt as a teenager. She studied Family and Consumer Science in college and taught in public schools for seven...

Why Your Email Promos Aren't Selling (Live Coaching Call with Allison Austin of The Kitschy Creative)

September 18, 2026

Why Your Email Promos Aren't Selling (Live Coaching Call with Allison Austin of The Kitschy Creative) If you've ever sent a promotional email and gotten silence, or worse, a wave of unsubscribes, this episode is for you. It started with a post in a Facebook group for quilt pattern writers. Allison Austin of The Kitschy Creative shared that despite emailing consistently every week, rotating between tips, personal updates, promos, and blog roundups, her promo emails were getting zero sales and ...

The Little Green Bean: A Decade of Pivots, Mentors, and Growth

August 28, 2026

What happens when you build a business, then rebuild it, then rebuild it again? In this episode, we sit down with Missy Luukkonen of The Little Green Bean to talk about a decade of growth that looked nothing like a straight line. Missy started out leaving a retail job to create gnomes and burlap products, and has since evolved her business into selling quilt patterns and running a digital membership. Along the way, she's leaned on mentors at every stage, made bold pivots when something wasn't...

Publicly listed emails

hello@quilterscandy.com

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