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#830: Stop Treating Your Boutique Like a Hobby

September 22, 2026

What happens when you take over a 48-year-old boutique—and realize the business has to change? In this episode, Megan Healey joins Ashley Alderson to share her journey from corporate retail to legacy boutique owner. After discovering The Boutique Hub through this very podcast, she went on to purchase Different Strokes for Little Folks. Megan shares how she had to learn how to stop treating the store like a hobby, trust the numbers, reduce inventory, build better systems, and still protect the...

Five Minute Friday: Should You Open a Second Boutique Location? (Part 2)

September 18, 2026

Should you open a second boutique location—or go bigger with your online store? Before you expand, there's one thing you need to check first: are your business operations actually ready for growth? Sara Burks breaks down why boutique owners can get distracted by exciting new opportunities while overlooking the systems that keep the business running. A new storefront, new inventory, or bigger online presence can sound like the next step—but if your money, people, inventory, time, and managemen...

#829: What 30 Years in Retail Teaches You About Staying Power

September 15, 2026

What does it actually take to stay in business for 30 years? Ashley Alderson sits down with longtime boutique owner Anna Rodriguez, My Forever Cowgirl, for a full-circle conversation about building a business in Western fashion, surviving vendor shows, knowing your customer, and creating a brand people remember. Anna shares the lessons she learned from decades on the road — from trial-and-error at shows to building a powerful denim business, creating unforgettable customer service, merchandis...