CMA Connect

Publicly listed emails

membership@thecma.ca

sponsorship@thecma.ca

marketing@thecma.ca

Looking for the right person? Join Podseeker to find direct host and producer contacts and manage your podcast outreach.

EP77- Elevating AI to a Fundamental Shift with Wanda Fong

September 15, 2026

What happens when the traditional marketing funnel collapses? In the next episode of CMA Connect, host Alison Simpson sits down with Wanda Fong, country manager for Meta's Global Business Group in Canada, to explore how artificial intelligence (AI) is fundamentally rewiring consumer discovery. Leveraging a rare background in computer engineering and interpersonal communications, Wanda explains why marketers must stop treating AI as a simple "productivity hack" and utilize it to reach entirely...

EP76 - Pivoting and driving business results with Raymond Ludwin

September 01, 2026

Great marketing careers aren't built in a single lane. In this episode of CMA Connect, host Alison Simpson welcomes Air Canada's managing director of promotional marketing, Raymond Ludwin, to explore his journey from agency strategist to client-side leader. Discover the strategy behind Aeroplan's 2025 campaign, a triple-Gold CMA Award winner, and why stepping out of the boardroom is critical to understanding the Canadian consumer. Finally, Ludwin reflects on the leadership mistakes that shape...

EP75 - Sephora Canada's Rise to Influence with Allison Litzinger

August 18, 2026

How does a global beauty brand earn genuine Canadian relevance when "Buy Canadian" isn't an option? Sephora Canada Senior Vice-President and Chief Marketing Officer Allison Litzinger joins Alison Simpson, newly retired CMA CEO, to reveal the strategy. Discover what drove Sephora's 18-place jump in the Ipsos Canada's Most Influential Brands study, the thinking behind the WNBA Toronto Tempo founding partnership and why the boldest move in your career is usually the right one. 00:00:00.920 — 00:...

In Clear Focus · Medium booking difficulty · 100 - 1,000 listeners

Wharton Marketing Matters · Medium booking difficulty · 100 - 1,000 listeners

Brand New World · Medium booking difficulty · 100 - 1,000 listeners

Crossing the Axis - The Commercial Side of Film Production · Medium booking difficulty · 100 - 1,000 listeners

How do I get in touch with CMA Connect?

CMA Connect is hosted by Alison Simpson. Its publicly listed emails are membership@thecma.ca, sponsorship@thecma.ca, and marketing@thecma.ca. For guest bookings, the host or producer is usually the best person to reach. Podseeker helps you find direct host and producer contacts and pitch from your own inbox.

What is the email for CMA Connect?

The publicly listed emails for CMA Connect: membership@thecma.ca, sponsorship@thecma.ca, and marketing@thecma.ca.

How many listeners does CMA Connect have?

Podseeker estimates CMA Connect reaches 100 to 1,000 listeners per episode. Only the publisher has exact numbers.

Who is an ideal guest for CMA Connect?

CMA Connect typically books industry leaders. Typical guest background: Senior marketing, advertising, business, consulting, or nonprofit leaders with substantial organizational responsibility and a clear connection to Canadian marketing or business issues. Common among recent guests: Executive leadership of major brands, agencies, or nonprofit organizations; Award-winning marketing campaigns or recognized brand transformation; Documented business, consumer, or community impact. Recent guests include Raymond Ludwin, Allison Litzinger, and Mike Sutton.

How hard is it to get booked on CMA Connect?

High. It mostly books established leaders in its field.

What topics does CMA Connect cover?

Recent episodes cover Marketing, Branding, Advertising, Consumer Behavior, and Marketing Leadership. Pitch an idea tied to one of these topics and mention a recent episode.