Crossing the Axis - The Commercial Side of Film Production
Booking Overview
Metrics
Episodes: 54
Frequency: Monthly
Rating: 4.8/5.0
Estimated listeners: 100 - 1,000
Gender skew: Male
Listener location: USA
Contact Information
Publicly listed emails
jkeblas@gmail.com
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Host
James Keblas - Commercial film production business operator and host of a show focused on the commercial side of film production. He leads conversations with production-industry owners and operators about busines...
Booking Intelligence
Booking Requirements
Recent Guest Discussions
Sophie Bell - Using AI To Support Diagnostics, Early Strategy, And Sales Conversations For Direct-to-brand Production; Shifting Responsibilities Between Execution And Strategy; Using Tools To Attract Better-fit Clients.
Jon Sneider - Direct Brand Relationships And Tactics To Bypass The Old Agency Model; Growth “hacks” For Production Companies To Win Better Work And Build Profitable Partnerships.
Jordan Brady - Winning The Work And Doing The Work Through Systems Like Booked-solid Business Development; Commercial Directing Education And How To Build Survivable Production Careers/outputs After Landing Jobs.
Episodes
Production and Profit Management with Timmy
September 06, 2026
In the commercial production world, most companies are built to win work and deliver great creative. But very few are built to understand whether that work is actually profitable.In this episode, James sits down with PJ Koll, CEO and co-founder of Timmy, to unpack the hidden financial blind spots inside production companies. From bidding and budgeting to staffing and real-time decision-making, the conversation explores why so many teams lose margin after the job is won, and what it takes to f...
[Client-Side Conversation] How to "Stay Top of Mind" with Chris Whitten
June 28, 2026
Everyone talks about being “top of mind.” Very few people can explain how it actually happens.Chris Whitten has seen this challenge from every angle. He’s been a freelancer looking for work, an agency producer hiring creative partners, and now an executive producer working on brand partnerships. Along the way, he’s watched thousands of photographers, directors, producers, and creative professionals try to get his attention.Some succeed. Most don’t.In this Client-Side Conversation, Chris share...
Using AI as a Strategy Engine with Sophie Bell
March 30, 2026
Production companies want to work directly with brands, but that shift comes with real responsibility. Going direct-to-brand means taking on more than execution. It means stepping into strategy, diagnostics, and early thinking that agencies have traditionally owned.In this episode, James talks with Sophie Bell about how her UK-based “production agency,” Toast, is navigating that shift by using AI as a strategy engine. Toast intentionally positions itself between execution and strategy, and to...
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Frequently asked questions
How do I get in touch with Crossing the Axis - The Commercial Side of Film Production?
Crossing the Axis - The Commercial Side of Film Production is hosted by James Keblas. Its publicly listed email is jkeblas@gmail.com. For guest bookings, the host or producer is usually the best person to reach. Podseeker helps you find direct host and producer contacts and pitch from your own inbox.
What is the email for Crossing the Axis - The Commercial Side of Film Production?
The publicly listed email for Crossing the Axis - The Commercial Side of Film Production: jkeblas@gmail.com.
How many listeners does Crossing the Axis - The Commercial Side of Film Production have?
Podseeker estimates Crossing the Axis - The Commercial Side of Film Production reaches 100 to 1,000 listeners per episode. Only the publisher has exact numbers.
Who is an ideal guest for Crossing the Axis - The Commercial Side of Film Production?
Crossing the Axis - The Commercial Side of Film Production typically books working professionals with real expertise. Typical guest background: Production company founders/operators, business-development leaders in commercial film, or authors/educators with proven traction in winning and retaining brand clients; speakers with demonstrable experience working directly with brands and building repeatable go-to-market systems (often including modern marketing/sales tactics and emerging tools like AI). Common among recent guests: Founder/operator of a production agency or production education platform; Published book or widely recognized framework for advertising/production commercialization; Documented experience delivering work for major brands. Recent guests include Sophie Bell, Jon Sneider, and Jordan Brady.
How hard is it to get booked on Crossing the Axis - The Commercial Side of Film Production?
Medium. Guests usually need solid credentials in the topic and an idea that fits the show.
What topics does Crossing the Axis - The Commercial Side of Film Production cover?
Recent episodes cover Film, Production, Advertising, Business, and Sales. Pitch an idea tied to one of these topics and mention a recent episode.
Publicly listed emails
jkeblas@gmail.com
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