Business Your Way

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228: Why 'Just Enough' Is Costing You with Heather Hammell

September 18, 2026

In this episode of Business Your Way, Caryn Gillen sits down with Heather Hammell, host of The Fully Booked Therapist, to talk about what happens when service-based business owners stop pricing from the going rate (or industry standard) and start pricing from facts and data.Heather coaches hands-on therapists (massage therapists, PTs, OTs, speech therapists, body workers) to build practices that pay them well and don't wreck their bodies. But the principles here apply to any coach, consul...

227: The Math Ain't Mathin' (Make Sure It's In Your Favor)

September 09, 2026

You're busy. You're doing the things — the emails, the posts, the strategies you heard were working for someone else. But when did you last stop to ask: is any of this actually working for me?In this episode of Business Your Way, Caryn gets refreshingly honest about one of the most overlooked practices in business: regularly interrogating where your energy is going and whether you're getting something real back in return.She walks through her own business as an example, looking at...

226: How to Write a Business Book That Gets Read with Holly Ostrout

September 02, 2026

Only 18% of purchased books are ever read all the way through. So if you've been thinking about writing a book for your business, the goal isn't just to write one; it's to write one that people actually finish, and that gets you (and the reader!) the desired result.In this episode of Business Your Way, Caryn sits down with book coach and publisher, Holly Ostrout, to talk about what it actually takes to write a nonfiction book that changes your business and your readers' lives....