Podcast artwork thumbnail for Brand Groupies

Brand Groupies

Carey Balogh

Booking Overview

An interview podcast focused on the people and communications strategies shaping architecture, design, real estate, and the broader built environment, with recurring external guests who are agency founders, senior executives, and brand or communications specialists. Credible pitches include founders and senior leaders from architecture, design, real estate, public relations, marketing, and strategic communications who can offer practical expertise and established industry perspective; booking difficulty is medium.

Metrics

Episodes: 79

Frequency: Monthly

Rating: 5.0/5.0

Estimated listeners: 100 - 1,000

Listener location: USA

YouTube: 11 subscribers

Instagram: 2.9k followers

Contact Information

Publicly listed emails

lauren@brandgroupies.com

Looking for the right person? Join Podseeker to find direct host and producer contacts and manage your podcast outreach.

Host

Carey Balogh - Founder and CEO of Brand Groupies, a women-owned strategic communications agency serving organizations in the built environment and related industries.

Booking Intelligence

Booking Requirements

medium
Typical Credentials:  
Founders, senior executives, agency leaders, and established specialists in architecture, design, real estate, public relations, marketing, strategic communications, or related built-environment fields.
Required Achievements:  
Founded or led a recognized agency or company, Worked with major brands, Fortune 500 companies, or prominent real estate and design clients, Built expertise in brand strategy, communications, leadership, or agency growth

Recent Guest Discussions

Ashley Richards - Digital Marketing Strategy, Messaging, Agency Leadership, Brand Authenticity, Team Culture, And Strategic Use Of Artificial Intelligence.

Hurst Williamson - Leadership Storytelling, Workplace Communication, Organizational Change, Personal Branding, And Public Speaking.

Nikita Morell - Architecture Marketing, Brand Messaging, Agency Building, Research, Market Adaptation, And Professional Branding.

Kate Treen - Real Estate And Design Public Relations, Earned Media, Integrated Storytelling, Architecture, Urban Development, And Civic Engagement.

Steve Guberman - Agency Growth, Leadership, Delegation, Niche Strategy, Staffing Models, Artificial Intelligence, And Thought Leadership.

Recent Topics

Architecture, Design, Real Estate, Branding, Public Relations

Episodes

Here's the recent few episodes on
Brand Groupies
:

#78 Gregory Maher and Joanna Maher of Look North

October 01, 2026

In this episode of the Brand Groupies Podcast, Carey sit down with Gregory Maher and Joanna Maher of Look North to talk about their journey as entrepreneurs, the experiences that shaped their approach to business, and what they’ve learned from building a company side by side.Greg and Joanna share their perspectives on partnership, growth, leadership, and the importance of staying true to who you are as a business evolves. Tune in for a candid conversation about entrepreneurship and collaborat...

#77 Alexander Stein of M18 Public Relations, an Orchestra Company

August 20, 2026

Alexander Stein is the Head of Social Media at M18 Public Relations, an Orchestra Company. He joins Carey to share his journey from live music photography to leading social strategy for high-profile clients. Alex discusses cutting through the noise by balancing visual storytelling with performance metrics, the role of influencer trends, and the importance of cohesive strategy and clear client communication. He also highlights the value of continuous learning in an ever-evolving social media l...

#76 Ashley Richards of E Squared Marketing

July 21, 2026

Ashley Richards is the founder of E Squared Marketing, delivering bold, creative digital strategies that drive impact. In this episode, Ashley shares with Carey how she built a bold, full-service digital marketing agency focused on storytelling, authenticity, and measurable results. With over 20 years of experience working with Fortune 500 companies and national brands, she explains the importance of defining a clear target audience and creating concise, attention-grabbing content in today’s ...

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Brand Groupies
:

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Frequently asked questions

Here's some frequently asked questions for
Brand Groupies
:

How do I get in touch with Brand Groupies?

Brand Groupies is hosted by Carey Balogh. Its publicly listed email is lauren@brandgroupies.com. For guest bookings, the host or producer is usually the best person to reach. Podseeker helps you find direct host and producer contacts and pitch from your own inbox.

What is the email for Brand Groupies?

The publicly listed email for Brand Groupies: lauren@brandgroupies.com.

How many listeners does Brand Groupies have?

Podseeker estimates Brand Groupies reaches 100 to 1,000 listeners per episode. Only the publisher has exact numbers.

Who is an ideal guest for Brand Groupies?

Brand Groupies typically books working professionals with real expertise. Typical guest background: Founders, senior executives, agency leaders, and established specialists in architecture, design, real estate, public relations, marketing, strategic communications, or related built-environment fields. Common among recent guests: Founded or led a recognized agency or company; Worked with major brands, Fortune 500 companies, or prominent real estate and design clients; Built expertise in brand strategy, communications, leadership, or agency growth. Recent guests include Ashley Richards, Hurst Williamson, and Nikita Morell.

How hard is it to get booked on Brand Groupies?

Medium. Guests usually need solid credentials in the topic and an idea that fits the show.

What topics does Brand Groupies cover?

Recent episodes cover Architecture, Design, Real Estate, Branding, and Public Relations. Pitch an idea tied to one of these topics and mention a recent episode.

Publicly listed emails

lauren@brandgroupies.com

Looking for the right person? Join Podseeker to find direct host and producer contacts and manage your podcast outreach.

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