Podcast artwork thumbnail for Between 2 Brands Podcast

Between 2 Brands Podcast

Bill Petrie

Booking Overview

This weekly interview podcast focuses on marketing, branding, and branded merchandise, featuring candid conversations with executives, founders, and association leaders from the promotional-products industry. PR agencies could credibly pitch promotional-products founders, supplier and distributor executives, marketing leaders, and industry advocates with practical expertise; booking difficulty is medium because guests are established industry professionals but generally niche rather than mainstream celebrities.

Metrics

Episodes: 329

Frequency: Weekly

Rating: 5.0/5.0

Estimated listeners: 100 - 1,000

Listener location: USA

YouTube: 160 subscribers

Instagram: 1.1k followers

Contact Information

Publicly listed emails

engage@brandivatemarketing.com

bill@brandivatemarketing.com

Looking for the right person? Join Podseeker to find direct host and producer contacts and manage your podcast outreach.

Host

Bill Petrie - Industry thought leader specializing in marketing, branding, and branded merchandise.

Booking Intelligence

Booking Requirements

medium
Typical Credentials:  
Senior executives, founders, owners, marketing and business-development leaders, or recognized advocates within the promotional-products and branded-merchandise industry.
Required Achievements:  
Executive leadership at a promotional-products, branded-merchandise, or related company, Founding or owning an industry business, Leadership in a trade association or industry organization, Practical expertise in marketing, sales, distribution, or business growth

Recent Guest Discussions

Rich Corvalan - Relationships In A Technology-driven Era, Support Systems During Health Crises, And The Future Of The Branded-merchandise Industry

Maria Corpuz - Tour Merchandise, Building A Branded-merchandise Company, Distributor Activations, And Industry Perspectives

David Glenn - Branded-merchandise Trends, Evaluating Acquisitions, And Creating Opportunities For People With Differing Abilities

Melissa Ralston - Marketing Trends, Communicating Value, Industry Career Development, And Organizational Brand Strategy

Johanna Gottlieb - Expanding A Canadian Distributor In The United States, Industry Involvement, And Professional Advice

Recent Topics

Promotional Products, Branded Merchandise, Branding, Marketing, Distribution

Episodes

Here's the recent few episodes on
Between 2 Brands Podcast
:

Ep. 91 - Kirby Hasseman Returns Again

October 09, 2026

You bet it’s time for Ep. 91 of the Between 2 Brands #podcast with Bill Petrie! In today’s “Opening Shot,” Bill talks about the PPAI Global Impact Report and what it tells us about our industry. After that, he’s joined by an old friend of the podcasting world, the original good-time player-man himself, Kirby Hasseman. For this episode, they really just had a conversation about life, content, consistency, and different takes on setting boundaries. No big agenda here, just grab some coffee, put...

Ep. 90 - Tom Clouser from Prime Line

October 02, 2026

You know it’s time for Ep. 90 of the Between 2 Brands #podcast with Bill Petrie! In this week’s Opening Shot, Bill talks about how annoying tactics have taken the humanity out of the sales process and steps we can all take to change that. After that, he is joined by the lovely and talented Tom Clouser from Prime Line. During their conversation they talk things he’s learned from working as both a supplier and distributor, what distributors should NOT ask at a trade show, ways to create a succe...

Ep. 89 - Tom Goos from Image Source

September 25, 2026

It’s Friday and time for Ep. 89 of the Between 2 Brands #podcast with your host, Bill Petrie. In the Opening Shot, Bill shares some thoughts on the very interesting findings from the ASI State of the Industry report. After that, he welcomes the President and CEO of Image Source, Tom Goos. In a wide-ranging discussion, they talk about growing a business, the importance of intentionally creating a company culture that celebrates the work/life balance, “merch” vs. “SWAG,” the importance of shoe ...

Similar Podcasts

Here's 5 similar podcasts to
Between 2 Brands Podcast
:

PromoCorner · Low booking difficulty · 100 - 1,000 listeners

Advertising Specialty Institute · Medium booking difficulty · 100 - 1,000 listeners

Frequently asked questions

Here's some frequently asked questions for
Between 2 Brands Podcast
:

How do I get in touch with Between 2 Brands Podcast?

Between 2 Brands Podcast is hosted by Bill Petrie. Its publicly listed emails are engage@brandivatemarketing.com and bill@brandivatemarketing.com. For guest bookings, the host or producer is usually the best person to reach. Podseeker helps you find direct host and producer contacts and pitch from your own inbox.

What is the email for Between 2 Brands Podcast?

The publicly listed emails for Between 2 Brands Podcast: engage@brandivatemarketing.com and bill@brandivatemarketing.com.

How many listeners does Between 2 Brands Podcast have?

Podseeker estimates Between 2 Brands Podcast reaches 100 to 1,000 listeners per episode. Only the publisher has exact numbers.

Who is an ideal guest for Between 2 Brands Podcast?

Between 2 Brands Podcast typically books industry leaders. Typical guest background: Senior executives, founders, owners, marketing and business-development leaders, or recognized advocates within the promotional-products and branded-merchandise industry. Common among recent guests: Executive leadership at a promotional-products, branded-merchandise, or related company; Founding or owning an industry business; Leadership in a trade association or industry organization. Recent guests include Rich Corvalan, Maria Corpuz, and David Glenn.

How hard is it to get booked on Between 2 Brands Podcast?

Medium. Guests usually need solid credentials in the topic and an idea that fits the show.

What topics does Between 2 Brands Podcast cover?

Recent episodes cover Promotional Products, Branded Merchandise, Branding, Marketing, and Distribution. Pitch an idea tied to one of these topics and mention a recent episode.

Publicly listed emails

engage@brandivatemarketing.com

bill@brandivatemarketing.com

Looking for the right person? Join Podseeker to find direct host and producer contacts and manage your podcast outreach.

Get your clients booked on top podcasts

Try us risk free with a FREE 3 days trial.

Start Your Free Trial

Join hundreds of PR teams using Podseeker to pitch and land bookings