Podcast artwork thumbnail for Against The Sales Odds

Against The Sales Odds

Lance Tyson

Booking Overview

This is an interview-led business and sales leadership show featuring senior executives, especially leaders from sports, entertainment, and other complex-sales organizations. Agencies could credibly pitch CEOs, CROs, sales executives, and leadership experts with experience building high-performing teams, managing organizational change, or selling complex products and services; booking difficulty is high because recent guests hold prominent executive roles.

Metrics

Episodes: 105

Frequency: Every two weeks

Rating: 5.0/5.0

Estimated listeners: 100 - 1,000

Listener location: USA

Instagram: 1.3k followers

Contact Information

Publicly listed emails

info@tysongroup.com

Looking for the right person? Join Podseeker to find direct host and producer contacts and manage your podcast outreach.

Host

Lance Tyson - Founder, President, and CEO of Tyson Group, a sales training and consulting company serving organizations across industries including sports, technology, finance, healthcare, construction, real est...

Booking Intelligence

Booking Requirements

high
Typical Credentials:  
Senior sales, revenue, commercial, or business executives with demonstrated experience building or scaling teams, leading organizational change, managing complex sales, or developing high-performance sales cultures. Strong candidates typically bring substantial leadership experience in sports, entertainment, or other complex B2B industries.
Required Achievements:  
Leading sizable sales or revenue organizations, Building or restructuring high-performing teams, Holding executive roles at major sports, entertainment, or business organizations, Managing complex sales, major projects, or organizational transformations

Recent Guest Discussions

Dan Rosenthal - Building Sales Teams, B2b Selling, Leadership Across Organizational Cultures, Experiential Hospitality, And Sales Adaptability.

Jentry Mullins - High-performance Sales Organizations, Accountability, Sales Process, Leadership Development, Coachability, Changing Buyer Behavior, And Adapting To Artificial Intelligence.

Taylor Laurer - Leadership Under Pressure, Organizational Change, Team Rebuilding, Resilience, And Navigating Uncertainty.

Colin Cook - Consultative Selling, Sales Leadership, Resilient Teams, Major Stadium Projects, Buyer Expectations, Transparency, Empathy, And Adaptability.

Recent Topics

Business, Sales, Sales Leadership, Complex Sales, Team Building

Episodes

Here's the recent few episodes on
Against The Sales Odds
:

From Selling Tickets To Selling Experiences: Dan Rosenthal On Building High-Value Sales Teams

September 29, 2026

What does it take to build a career in sports sales—and turn premium tickets into unforgettable experiences? In this episode of Against the Sales Odds, Lance Tyson sits down with Dan Rosenthal, Executive Vice President, Property Sales & Experiences at Elevate, to discuss his journey through the Cleveland Cavaliers, New York Yankees, Madison Square Garden, NFL On Location, and beyond. Dan shares how his sales philosophy evolved from activity and persistence to building relationsh...

The Playbook For High-Performance Sales: Jentry Mullins On Leadership, Accountability & Adaptability

September 02, 2026

What does it take to build a high-performing sales organization in an industry that’s constantly changing? In this episode of Against the Sales Odds, Lance Tyson sits down with Jentry Mullins, who leads ticket sales and service across the Brooklyn Sports & Entertainment properties. Jentry shares the lessons that shaped his journey from applying to 163 sports industry jobs to leading a 78-person sales and service organization. He breaks down why process, structure, activity, and ...

When The Odds Are Against You: Taylor Laurer On Leadership, Change & Resilience

August 17, 2026

What does it take to lead through uncertainty, rebuild teams, and keep people motivated when the odds are stacked against you? In this episode of Against the Sales Odds, Lance Tyson sits down with Taylor Laurer, Senior Vice President of Ticketing & Premium for the Washington Commanders, to discuss a career shaped by resilience, adaptability, and leadership under pressure. From navigating LeBron James' departure from Cleveland and leading through the Browns' most challenging seas...

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Frequently asked questions

Here's some frequently asked questions for
Against The Sales Odds
:

How do I get in touch with Against The Sales Odds?

Against The Sales Odds is hosted by Lance Tyson. Its publicly listed email is info@tysongroup.com. For guest bookings, the host or producer is usually the best person to reach. Podseeker helps you find direct host and producer contacts and pitch from your own inbox.

What is the email for Against The Sales Odds?

The publicly listed email for Against The Sales Odds: info@tysongroup.com.

How many listeners does Against The Sales Odds have?

Podseeker estimates Against The Sales Odds reaches 100 to 1,000 listeners per episode. Only the publisher has exact numbers.

Who is an ideal guest for Against The Sales Odds?

Against The Sales Odds typically books industry leaders. Typical guest background: Senior sales, revenue, commercial, or business executives with demonstrated experience building or scaling teams, leading organizational change, managing complex sales, or developing high-performance sales cultures. Strong candidates typically bring substantial leadership experience in sports, entertainment, or other complex B2B industries. Common among recent guests: Leading sizable sales or revenue organizations; Building or restructuring high-performing teams; Holding executive roles at major sports, entertainment, or business organizations. Recent guests include Dan Rosenthal, Jentry Mullins, and Taylor Laurer.

How hard is it to get booked on Against The Sales Odds?

High. It mostly books established leaders in its field.

What topics does Against The Sales Odds cover?

Recent episodes cover Business, Sales, Sales Leadership, Complex Sales, and Team Building. Pitch an idea tied to one of these topics and mention a recent episode.

Publicly listed emails

info@tysongroup.com

Looking for the right person? Join Podseeker to find direct host and producer contacts and manage your podcast outreach.

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