A Well-Designed Business® | Interior Design Business Podcast

LuAnn Nigara

info@luannnigara.com

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Booking Overview

A Well-Designed Business is an interior design business coaching show that focuses on turning creative talent into a profitable practice. Guests share practical operating principles—how to position, sell, scope, and run firms—along with real career lessons and business strategy.

Metrics

Episodes: 1207

Frequency: Irregular

Rating: 4.9/5.0

Estimated listeners: 10k-100k

Gender skew: Female

Location: USA

YouTube: 2.6k subscribers

Instagram: 25.0k followers

Contact Information

info@luannnigara.com

For verified host and producer emails, sign up to view.

Host

LuAnn Nigara - Host LuAnn Nigara shares her 40 years of success in the interior design industry and brings on successful interior design guests to discuss business best practices and the business skills that desi...

Booking Intelligence

Booking Requirements

medium
Typical Credentials:  
Established interior designers/designers who have built and operated a profitable practice; may include architects who transitioned into interior design; often with published work and demonstrable business outcomes (clear positioning, pricing/margins, client acquisition/qualification, operations).
Required Achievements:  
Published design features (e.g., major magazines), Authorship of books/resources, Awards or notable recognitions (e.g., Apartment Therapy awards), Professional credentials (e.g., licensed architect, LEED/WELL, certified interior design), Leadership roles (e.g., faculty)

Recent Guest Discussions

Eric Ross - Business Philosophy And Process For Selling Accessories; How He Manages Reveal Install Day; Full Completion Approach; Client Budget/value Alignment.

Eric Ross - Business Philosophy, Selling Accessories, Managing Reveal Install Day, Operating A Design Firm Like A Retail Store, Margins, Transparency, Qualifying Clients, And Pricing Philosophy.

Madelaine Mayer - Career Pivot/sunk Cost Trap, Competitive Edge From Architecture Training, Building Company Culture Intentionally, And Practical Problem-solving For Complex Renovation.

Recent Topics

Interior Design, Business, Client Experience, Business Model, Pricing

Episodes

Here's the recent few episodes on
A Well-Designed Business® | Interior Design Business Podcast
:

1206: SPONSORED SHOW: Dezign Assist: Kylie Ponton, Corri English, The Hiring Answer for Solo or Scaled Firms

July 03, 2026

Today with Dezign Assist: Kylie Ponton, Corri English: Today with Corri English, founder and principal designer of Music City Interiors, and Kylie Ponton, principal and CEO of Ponton Interiors, we are talking about what it actually looks like to bring qualified virtual support into your design firm at any stage of business. Corri is eighteen months into building her Nashville-based studio and already navigating the kind of capacity challenges that come with early success. Kylie has fifteen ...

1205: BEST OF SHOW: Eric Ross: His Process for Selling Accessories and the Reveal Install

June 30, 2026

Welcome to our special bonus show! Today, as promised, we will be sharing our conversation with Eric Ross about his business philosophy, his process for selling accessories, and the way he manages his reveal install day. Eric’s process is unique and very unusual. Be sure to listen in, to hear what he has to share. Eric has been a professional decorator for more than twenty years. Although his preferred design style is traditional, he listens to his clients, to help them discover what they lo...

1204: BEST OF SHOW: Eric Ross: Operating His Design Firm Like a Retail Store

June 26, 2026

Welcome! Today, Eric Ross joins us on the show. Eric is a charming southern gentleman and a well-experienced design professional. He is also a seasoned businessman who has figured out how to run his firm in a unique way that really works for him. In today’s episode, he describes how he runs his private interior design studio like a retail store. He explains that he no longer feels the need to change, apologize or adjust the way he works to conform to a client’s expectations. Eric knows himsel...

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