The How of Business - How to start, run, grow and exit a small business.

Publicly listed emails

henry@levantebg.com

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R428 – How Language Shapes Business Perceptions with Daniel Hieber

October 12, 2026

The way we speak, from formality and filler words to conversation styles and accents, shapes how customers, employees, and job candidates see us, and linguist Daniel Hieber explains how small business owners can recognize those perceptions and communicate more effectively. Show Notes Page: https://www.thehowofbusiness.com/r428-daniel-hieber-language-perception/ Research linguist Daniel Hieber, founder of Linguistic Discovery, shows small business owners how the way we speak shapes how other...

623 – From Home Kitchen to Seven Figures with Addison LaBonte

October 05, 2026

How Addison LaBonte launched Sweet Addison's - a desert brand specializing in gluten-free and dairy-free cookies and brownies. Addison shares how she built an audience before launching her first product, bootstrapped without giving up equity, and grew her brand to seven figures in its first full year. Show Notes Page: https://www.thehowofbusiness.com/623-addison-labonte-seven-figures/ Many entrepreneurs start with the product and hope the customers follow. Addison did it the other way aroun...

622 – Getting Started with Claude Code & Agentic AI

September 28, 2026

Getting started with Claude Code and agentic AI doesn't require a technical background, as Henry Lopez and applied AI specialist Colin Rhoades explain the shift from AI chatbots to AI agents that complete tasks for your small business. Show Notes Page: https://www.thehowofbusiness.com/622-claude-code-agentic-ai/ You don't need a technical background, or to have ever written a line of code, to get started with agentic AI. Henry Lopez is joined again by his son-in-law Colin Rhoades, a corporat...

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How do I get in touch with The How of Business - How to start, run, grow and exit a small business.?

The How of Business - How to start, run, grow and exit a small business. is hosted by Henry Lopez. Its publicly listed email is henry@levantebg.com. For guest bookings, the host or producer is usually the best person to reach. Podseeker helps you find direct host and producer contacts and pitch from your own inbox.

What is the email for The How of Business - How to start, run, grow and exit a small business.?

The publicly listed email for The How of Business - How to start, run, grow and exit a small business.: henry@levantebg.com.

How many listeners does The How of Business - How to start, run, grow and exit a small business. have?

Podseeker estimates The How of Business - How to start, run, grow and exit a small business. reaches 10,000 to 100,000 listeners per episode. Only the publisher has exact numbers.

Who is an ideal guest for The How of Business - How to start, run, grow and exit a small business.?

The How of Business - How to start, run, grow and exit a small business. typically books working professionals with real expertise. Typical guest background: Small-business owners, founders, CEOs, and business-service providers with firsthand operating experience and practical expertise relevant to entrepreneurs and small-business owners. Common among recent guests: Founded or led a small business; Built a profitable or sustainably growing company; Developed practical expertise in sales, operations, finance, acquisitions, or business growth. Recent guests include Tyler King and Dean Curtis.

How hard is it to get booked on The How of Business - How to start, run, grow and exit a small business.?

Medium. Guests usually need solid credentials in the topic and an idea that fits the show.

What topics does The How of Business - How to start, run, grow and exit a small business. cover?

Recent episodes cover Business, Entrepreneurship, Small Business, Business Acquisition, and Sales. Pitch an idea tied to one of these topics and mention a recent episode.