Way of Champions Podcast

Dr. Jerry Lynch, John O'Sullivan
john@changingthegameproject.com

Booking Overview

Way of Champions is a leadership and performance-focused sports program that brings in high-level experts—especially coaches and sport psychologists—to share practical team-culture strategies. For PR professionals, it’s a strong fit for talent with recognizable achievements who can speak credibly about athlete development, mental skills, and building championship environments.

Metrics

Episodes: 593

Frequency: Weekly

Rating: 4.8/5.0

Estimated listeners: 1k-10k

Gender skew: Male

Location: USA

YouTube: 747 subscribers

30s Ad: 174 - 220, 60s Ad: 212 - 258

Contact Form

Contact form available - Official Form

Host

Dr. Jerry Lynch - Dr. Jerry Lynch is a team culture and performance specialist and co-host of the Way of Champions Podcast, focusing on helping sports programs improve athlete performance through leadership, coachin...

John O'Sullivan - John O'Sullivan is a team culture and performance specialist and co-host of the Way of Champions Podcast. He focuses on translating lessons from elite sports leadership and coaching into actionable...

Booking Intelligence

Booking Requirements

medium
Typical Credentials:  
High-achieving sports leadership figures (NCAA/D1 head coaches, elite performance/sport psychologists, consultants) with demonstrable outcomes and published expertise (books, major affiliations), and the ability to articulate actionable team-culture and mental-performance frameworks.
Required Achievements:  
NCAA championship or comparable elite competitive success, Senior roles with major programs/leagues (e.g., national teams, top pro clubs), Published books and/or leading industry media presence in sport psychology/performance, Years of work with elite competitors and/or major sports organizations

Recent Guest Discussions

Dan Abrahams - Developing A Mental Playbook For Performing Under Pressure; Sport Psychology Applied To Competition And Leadership.

Dusty May - Creating A Culture Of Error In Practice; Player-centered Practice Environment; Coaching Non-negotiables; Importance Of Love In Coaching.

Recent Topics

Sports, Coaching, Leadership, Performance, Sport Psychology, Team Culture, Athlete Development, Mental Skills, Teamwork, Sports Management

Episodes

Here's the recent few episodes on
Way of Champions Podcast
:

#482 Phill Drobnick, Olympic and World Champion Team USA Curling Coach and National Team Director

May 21, 2026

Phill Drobnick (@CoachPhill) recently retired as the National Team Director at USA Curling after the 2026 Milan Olympics, bringing an end to nearly two decades of coaching experience at the international level. Since 2005, Phill has been instrumental in guiding Team USA to international success, including notable achievements at the Olympics and World Championships. Phill's coaching highlights include guiding Team USA to the Junior Men's World Championship in 2008, and more recently, orchestr...

#481 How the Greatest Performers Reach Their Highest Potential with Ric Bucher, NBA Analyst and Author of Coachable

May 13, 2026

Ric Bucher is an American NBA analyst for Fox Sports and an occasional host of FS1's "Speak" (formerly known as "Speak For Yourself") afternoon talk show. He also hosts a daily podcast, "On The Ball with Ric Bucher." Before joining Fox he was a SiriusXM radio host and senior writer with Bleacher Report. He has appeared on NBA TV as an analyst and on TNT as a sideline reporter for NBA telecasts. Prior to joining SXM, TNT and BR, Bucher worked as an NBA Insider for Comcast SportsNet Bay Area[. ...

#480 Dan Abrahams, EPL Sport Psychologist, on Developing a Mental Playbook for Performing Under Pressure

May 06, 2026

Dan Abrahams (@DanAbrahams77) is a sport and performance psychologist. A former professional golfer, Dan has spent the last 20 years working with some of the best sports competitors in the world. He has been consultant psychologist for Aston Martin F1, and has been Lead Psychologist for England Golf and for England Rugby. He has held contracts with six Premier League football teams. In the U.S. he has worked with professional teams across all sports and is currently consultant psychologist to...

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