Coaching Culture

J.P. Nerbun, Nate Sanderson, Betsy Butterick

Booking Overview

This is an interview-led coaching and sports leadership show focused on team culture, coach development, and practical leadership tools; its external guests include published authors, journalists, and senior professional-sports practitioners. Credible pitches include experienced coaches, mental-performance specialists, team-culture consultants, leadership researchers, and authors with applied frameworks or notable sports credentials. Booking difficulty is medium, as the show has a defined niche and accepts relevant expert guests but has demonstrated interest in established professionals.

Metrics

Episodes: 474

Frequency: Weekly

Rating: 4.7/5.0

Estimated listeners: 1k-10k

Gender skew: Unknown

Location: USA

YouTube: 735 subscribers

Instagram: 1.5k followers

Contact Information

Publicly listed emails

jpnerbun@thriveonchallenge.com

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Host

J.P. Nerbun - Co-host of Coaching Culture and co-founder of TOC Culture Consulting; author of The Culture Captain, a leadership framework for coaches and athletes.

Nate Sanderson - Co-host of Coaching Culture and member of TOC Culture Consulting, focused on practical strategies for building team culture and developing leaders.

Betsy Butterick - Co-host of Coaching Culture and member of TOC Culture Consulting; a former Division I team captain with experience applying leadership and feedback principles in athletic environments.

Booking Intelligence

Booking Requirements

medium

Typical Credentials:

Published authors, journalists, experienced coaches, mental-performance professionals, team-culture consultants, and senior leaders from professional or high-level sports organizations.

Required Achievements:

Authored a book or established leadership framework, Held a senior role in professional sports, Worked with elite athletes, coaches, or teams, Demonstrated expertise in leadership, performance, or organizational culture

Recent Guest Discussions

Lindsay Crouse - Perseverance, Quitting, Rest, Regret, Decision-making, And When Stepping Back Can Be A Courageous Leadership Choice.

Zach Brandon - Mental Performance, Coach Development, Servant Leadership, Trust, Coach Wellbeing, Shared Agreements, And Overcoming Internal Interference.

Zach Brandon - Trust-building, Relationship Development, Servant Leadership, Focus, Player-led Leadership, And Professional Sports Culture.

Recent Topics

Coaching, Team Culture, Sports Leadership, Coach Development, Mental Performance

Episodes

Here's the recent few episodes on

Coaching Culture

High Clarity, High Performance | Billy Armstrong | Episode 472

September 13, 2026

Billy Armstrong hasn't just won four state championships in six years. He's become, in his own words, a completely different human being.In part one of a two-part conversation, three years after his first appearance on the podcast, Bergen Catholic head coach Billy Armstrong opens up about the personal transformation behind his program's sustained success: trading a hidden self-improvement journey for total openness, moving from standing over his team to standing shoulder to shoulder with them...

Mistakes Transformational Coaches Make | Episode 471

September 06, 2026

A standard isn't a standard unless it's enforced. That's the line JP Nerbun keeps coming back to in this solo episode, his first since the podcast's earliest days back in 2017.JP unpacks twelve mistakes transformational coaches make, opening with the story of Anson Dorrance, the UNC women's soccer coach who paired relationship-building with ruthless competition, and closing with the story of a former player, Akeel, whose season turned around once the team held the line.This one is for coaches...

Coaching Big Personalities and Big Talent | Episode 470

August 30, 2026

LeBron James just left the Lakers for a shot at one more championship with the 76ers, and JP Nerbun, Betsy Butterick, and Nate Sanderson use that move to dig into a question every coach eventually faces: what do you actually do with a player who has more talent, or more influence, than anyone else on your roster?They unpack why coaches say nobody's bigger than the team but quietly lower standards the moment real talent shows up, what goes wrong when a superstar joins an established locker roo...

Publicly listed emails

jpnerbun@thriveonchallenge.com

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