Trade Tales

Kaitlin Petersen

fnicolaus@businessofhome.com

For verified host and producer emails, sign up to view.

Booking Overview

This is an interview podcast focused on the business, creative, and leadership challenges of interior designers, typically featuring established designers and firm owners as external guests. Strong candidates include interior design studio founders, creative directors, and design-industry experts with notable projects, growth stories, or operational expertise; booking difficulty is medium because guests generally need meaningful industry credentials but not broad celebrity recognition.

Metrics

Episodes: 177

Frequency: Weekly

Rating: 4.6/5.0

Estimated listeners: 1k-10k

Gender skew: Female

Location: USA

YouTube: 4.2k subscribers

Instagram: 105.0k followers

Contact Information

fnicolaus@businessofhome.com

For verified host and producer emails, sign up to view.

Host

Kaitlin Petersen - Editor in chief of Business of Home, covering the interior design industry and its business, creative, and professional leadership challenges.

Booking Intelligence

Booking Requirements

medium
Typical Credentials:  
Interior designers, studio founders, and design-industry leaders with established firms, notable projects, industry recognition, or demonstrated expertise in creative and business operations.
Required Achievements:  
Industry accolades, High-profile client work, Founded or led an established design firm, Built and managed a professional team

Recent Guest Discussions

Mandy Cheng - Financial Management, Delegation, Creative Expansion, Firm Growth, And Building A Design Business.

Melissa Oholendt - Hiring, Interviewing Candidates, Evaluating Skills, And Building A Design Team.

Ali Budd - Design Television, Creative Direction, Finding A Professional Voice, And Building A Team To Support Growth.

Recent Topics

Interior Design, Design Business, Entrepreneurship, Leadership, Hiring

Episodes

Here's the recent few episodes on
Trade Tales
:

Why Mandy Cheng won't delegate her firm's finances [Rebroadcast]

July 15, 2026

Mandy Cheng launched her creative career in set production before discovering that transforming interiors was a perfect fit. The past few years have been pivotal for her firm, with industry accolades and high-profile clients that have brought growth, but also pushed her to explore what creative expansion will look like in the years ahead. This episode was sponsored by Kohler and Vanguard Furniture.  LINKSMandy Cheng Kaitlin PetersenBusiness of Home

Ask Us Anything: Melissa Oholendt’s go-to interview questions for new hires [Rebroadcast]

July 08, 2026

Melissa Oholendt of Minnesota- and Colorado-based firm Oho Interiors answers a question from a designer who is currently interviewing candidates for her firm’s first full-time position. Oholendt jumps in with advice on how to reveal a candidate’s true ambitions, evaluating skillset through a key question and knowing when to call for backup.  LINKSOho Interiors Kaitlin PetersenBusiness of Home

Why Ali Budd wants to do design TV differently [Rebroadcast]

July 01, 2026

Ali Budd had a shot at  TV stardom—and decided she wanted to bring viewers a side of the industry they hadn’t seen before. As the business she spent years building enters the spotlight, she’s sharing what it took to find her voice—and how she built a team that could carry that vision even further. This episode was sponsored by Kohler and Vanguard Furniture.  LINKSAli BuddKaitlin PetersenBusiness of Home

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