Booking Overview
Metrics
Episodes: 191
Frequency: Weekly
Rating: 4.7/5.0
Estimated listeners: 1,000 - 10,000
Gender skew: Female
Listener location: USA
YouTube: 4.2k subscribers
Instagram: 105.0k followers
Page updated: Oct 28, 2026 · How we check this data
Contact Information
Publicly listed emails
fnicolaus@businessofhome.com
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Host
Kaitlin Petersen - Editor in chief of Business of Home, covering the business and professional development of the interior design industry.
Booking Intelligence
Booking Requirements
Recent Guest Discussions
Dan Rak - Improving Profit Margins, Sourcing Strategy, Designer-friendly Accounting Software, And Examining Firm Cost Structures.
Ali Faulkner - Building A Team Around Client Experience, Outsourcing Social Media, Sales Coaching, Hiring, Onboarding, And Employee Accountability.
Shaun Crha - Presenting Product Pricing To Clients, Budgeting Guides, Itemized Pricing, And Protecting Internal Firm Information.
Kelly Finley - Designing A Satisfying Firm Structure, Backend Databases, Artificial Intelligence For Order Checking, Project Selection, And Charitable Work.
Erica Vassalotti - Photo Rights, Photography Investment, Media Coverage, Usage Rights, And Representing Clients During Photo Shoots.
Recent Topics
Episodes
How Laura Lubin helps clients make project budgets rooted in reality
October 21, 2026
Laura Lubin’s firm has grown to encompass construction services and a retail operation, on top of her interior design offerings. She credits much of that success to her ability to sell a vision to clients—to cut through the noise, understand the transformation they’re looking for, and then explain exactly what her firm is capable of and how she’s going to deliver it. In this episode, she shares how hiring a director of design transformed her firm, why she launched a construction arm to delive...
Ask Us Anything: Zuni Madera on elevating a firm’s art sourcing
October 14, 2026
Zuni Madera answers a question from a designer who is looking for a road map to understanding the art sourcing process. Madera, a partner at New York–based firm MC Interiors, offers advice on setting a room-by-room budget from a project’s outset, where a consultant can help with price education, and how to gauge a client’s desire for art discovery.This episode was sponsored by Four Hands.LINKSZuni MaderaKaitlin PetersenBusiness of Home
How Hattie Sparks Collins regained creative control of her firm
October 07, 2026
Hattie Sparks Collins found herself in a situation every new business owner dreams of: a period of rapid growth almost immediately after launching her firm. As she scaled up, however, she felt herself losing control of the firm’s processes—and even worse, her project standards. She decided it was time to strip back to the basics, rebuilding with a focus on sustainable growth. What emerged was a firm that not only had real staying power, but reflected her vision for what a creative business sh...
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Frequently asked questions
How do I get in touch with Trade Tales?
Trade Tales is hosted by Kaitlin Petersen. Its publicly listed email is fnicolaus@businessofhome.com. For guest bookings, the host or producer is usually the best person to reach. Podseeker helps you find direct host and producer contacts and pitch from your own inbox.
What is the email for Trade Tales?
The publicly listed email for Trade Tales: fnicolaus@businessofhome.com.
How many listeners does Trade Tales have?
Podseeker estimates Trade Tales reaches 1,000 to 10,000 listeners per episode. Only the publisher has exact numbers.
Who is an ideal guest for Trade Tales?
Trade Tales typically books working professionals with real expertise. Typical guest background: Practicing interior designers, design firm founders, or senior design-industry professionals with direct experience running firms and practical lessons in business operations, profitability, client service, hiring, pricing, or creative practice. Common among recent guests: Founded or leads an established interior design firm; Developed distinctive approaches to firm operations or client experience; Built practical expertise in financial management, hiring, pricing, technology, or design-business strategy. Recent guests include Dan Rak, Ali Faulkner, and Shaun Crha.
How hard is it to get booked on Trade Tales?
Medium. Guests usually need solid credentials in the topic and an idea that fits the show.
What topics does Trade Tales cover?
Recent episodes cover Business, Entrepreneurship, Interior Design, Firm Management, and Client Experience. Pitch an idea tied to one of these topics and mention a recent episode.
How does Podseeker get this information?
From public sources and our own research: podcast websites, social profiles, podcast feeds, and our data team. Podcast feeds and episodes are checked daily, and details like contacts, recent guests, and booking difficulty are refreshed regularly.
I host Trade Tales. How do I correct this page?
If something here is out of date, ask us to correct it through Podseeker's contact form at podseeker.co/contact. Our research team reviews every request and updates the listing.
Publicly listed emails
fnicolaus@businessofhome.com
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