Trade Tales

Kaitlin Petersen

fnicolaus@businessofhome.com

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Booking Overview

Trade Tales features Business of Home’s editor in chief Kaitlin Petersen speaking with interior designers about running creative, sustainable firms—everything from client communication and goal-setting to financial footing and scaling leadership. For PR professionals, it’s a strong fit for design/creative-industry founders who can share practical business lessons and creative leadership insights.

Metrics

Episodes: 172

Frequency: Weekly

Rating: 4.5/5.0

Estimated listeners: 1k-10k

Gender skew: Female

Location: USA

Contact Information

fnicolaus@businessofhome.com

For verified host and producer emails, sign up to view.

Host

Kaitlin Petersen - Editor in chief of Business of Home, hosting conversations with interior designers about nurturing creativity, financial stability, leadership/firm structure, goal-setting, and defining success on ...

Booking Intelligence

Booking Requirements

medium
Typical Credentials:  
Interior design firm principals/founders and senior leaders with demonstrable firm growth or operational maturity (e.g., scaling teams, leadership structure, repeatable process, financial/capacity management).
Required Achievements:  
Founded or leads a design firm, Scaled headcount and/or created a leadership structure, Implemented financial/operations improvements (e.g., fractional CFO, capacity tracking), Delivered multi-location or remote project models

Recent Guest Discussions

Rayana Schmitz - Using Outside Experts (fractional Cfo), Creative Boundaries, Client Communication Rhythms, Scaling Early Career Paths Into Design Leadership.

Lauren Caron - Expanding Beyond A Home City With Process Standards, Billing Travel Time, Maximizing Site Visits, Remote Transition, Scope-of-work Documentation.

Audrey Scheck - Building A C-suite/leadership Structure, Growth Mindset While Scaling, Bandwidth Tracking For Capacity Planning, Guiding Clients Beyond Comfort Zones.

Recent Topics

Interior Design, Design Business, Creative Leadership, Entrepreneurship, Firm Management

Episodes

Here's the recent few episodes on
Trade Tales
:

Ask Us Anything: Lucy O’Brien on designing around order minimums

June 10, 2026

In this episode, Philadelphia-based interior designer Lucy O’Brien of Tartan & Toile answers a question from a designer who recently had to compromise her creative vision after coming up against an order minimum. O’Brien jumps in with advice on finding a second life for extra material, the value in troubleshooting with sales reps, and being transparent with clients about unexpected fees during the procurement process. This episode was sponsored by Four Hands. LINKSLucy O’BrienKaitlin Peterse...

Rayana Schmitz on tapping outside experts to transform her firm

June 03, 2026

Rayana Schmitz balanced several different early career paths—from fitness trainer to firefighter—before landing on interior design. Today, she’s leading her firm with the wisdom to know when to trust her gut and when to rely on outside experts. On this episode, she shares the showhouse experience that pushed her creative boundaries, how a fractional CFO saved her firm’s finances and why she maintains strict hours of communication with clients. This episode was sponsored by Vanguard Furniture ...

Ask Us Anything: Lauren Caron’s process-driven approach to far-away projects

May 27, 2026

In this episode, Seattle-based interior designer Lauren Caron answers a question from a designer who wants to expand her business beyond her home city without sacrificing her firm’s standards. Caron jumps in with advice on billing clients for travel time, how she maximizes site visits before the transition to remote work, and the value in an exhaustive scope of work document. This episode was sponsored by Four Hands . LINKSLauren CaronKaitlin PetersenBusiness of Home

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