The Taste with Doug Shafer – a Podcast About Wine, Food, and Friends

Doug Shafer

info@thetastewithdougshafer.com

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Booking Overview

A Napa Valley–focused show where Doug Shafer chats with people shaping the wine and food scene—covering how products are made, sold, and experienced. For PR pros, it’s a warm, relationship-driven platform that favors operators, founders, and craft leaders with credible industry ties.

Metrics

Episodes: 97

Frequency: Weekly

Rating: 4.9/5.0

Estimated listeners: 1k-10k

Gender skew: Male

Location: USA

Instagram: 381 followers

Contact Information

info@thetastewithdougshafer.com

For verified host and producer emails, sign up to view.

Host

Doug Shafer - Host of The Taste with Doug Shafer, a Napa Valley podcast focused on wine, food, and friends. His guest selection suggests strong access to wine retail/producer networks, as well as local hospitali...

Booking Intelligence

Booking Requirements

medium
Typical Credentials:  
Industry operators with local/regional credibility in wine, wine sales/retail, winemaking, craft beverage (beer/coffee), and Napa-area restaurants/hospitality—often founders, presidents, chefs, brewers, or producers with a clear business or craft story.
Required Achievements:  
Founder/owner of a restaurant or beverage brand, Executive leadership in wine retail or direct-to-consumer wine brands, Winemaking or brewing experience at recognized wineries/breweries, Brand expansions or multi-category production (wine + beer, coffee integration)

Recent Guest Discussions

Blake Van Treese - Wine Sales Trends, Consumer Discovery/purchase Behavior, Wine Technology, Evolving Producer Relationships, Direct-to-consumer Retail Models

Greg Cole - Napа Food History And Restaurant-building Journey; The Origins Of A Napa Dining Renaissance

Nile Zacherle - Balancing Wine And Beer Production; Mad Fritz Brewing And Its Expansion Into Coffee; Winemaking Background Across Wineries/breweries

Recent Topics

Wine, Food, Hospitality, Winemaking, Restaurants

Episodes

Here's the recent few episodes on
The Taste with Doug Shafer – a Podcast About Wine, Food, and Friends
:

The Future of Wine Sales Is Already Here | Blake Van Treese

June 02, 2026

Blake Van Treese has one of the best vantage points in the wine business. As president of Last Bottle, First Bottle, Last Bubbles, and several other online wine retail brands, he sees firsthand how consumers are discovering, purchasing, and talking about wine.Growing up in Napa Valley, Blake's connection to wine runs deep. After first pursuing his love of music in college, he returned to Napa and discovered his path in the retail wine business. Along the way, he also became Doug's son-in-law,...

How Greg Cole Changed Napa Food History with Celadon and Cole's Chop House

May 19, 2026

The city of Napa was once better known for its car dealerships and dive bars than for top-tier dining. That changed in the late 1990s when a young chef named Greg Cole, against the advice of others, rolled the dice on launching a small restaurant called Celadon. When Celadon became a sensation, he followed it up by opening the now-legendary Cole’s Chop House.Chef Cole’s path to helping reinvent Napa’s food scene started in a Southern California diner and included stops at Harrah’s Lake Tahoe,...

Juggling Wine, Beer, and Coffee with Nile Zacherle of Mad Fritz and David Arthur

May 05, 2026

Nile Zacherle was once advised he needed to choose between making wine and brewing beer. Fortunately he didn't take that advice.Instead, he takes a winemaker's approach to producing an array of phenomenal beers under the Mad Fritz brand that he manages with his wife, Whitney Fisher.At the same time, Nile crafts gorgeous wines for David Arthur Vineyards, located in Napa's renowned Pritchard Hill area.We had a great time learning how Nile first fell in love with wine and beer at a young age and...

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