The StoryBrand Podcast

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#91: How to Explain Why Your Product is Valuable

September 28, 2026

Do you know exactly what to say when someone asks you about what you sell? If not, you need to. But it's easier than you might think. In this episode you'll learn the five short soundbites that you can use to get people to quickly understand and engage with your product. The five soundbites are: 1. Problem 2. Empathy 3. Answer 4. Change 5. End Result Once you have these soundbites figured out, it will actually be easy to use them to write your company's tagline, elevator pitch, website, and a...

#90: All Marketing Has to Follow these Four Rules

September 21, 2026

How do you know if your marketing is going to work? Most people fly by the seat of their pants: they rely on a gut instinct or a general consensus, but those aren't actually very reliable. They're certainly not worth risking the future of your business on.   Before you put out ANY message for your business (a post, a tagline, a header) you need to make sure they follow the Four Rules of Messaging.   Based on years of experience, centuries of storytelling, and successful for literally thousand...

#89: If You Are a Marketer, You Need This Tool

September 14, 2026

If you're a marketer, it's incredibly hard to actually show your value. That's not right.   But if you use a StoryBrand Messaging Canvas you prove your value instantly by showing your client or boss your entire plan on a single page. The Canvas is a story framework from bestselling marketing author Donald Miller that makes sure your marketing stands out from the crowd and actually grows business.   ----------------------   If you ever wonder why some marketing instantly grabs your attention w...